Master in Creative Advertising

The Master in Creative Advertising at INSA Business School is a comprehensive and innovative program designed to equip students with advanced skills and knowledge in the dynamic field of advertising and communication. This master's programme combines theoretical foundations with practical applications, enabling graduates to craft compelling creative campaigns that resonate with diverse audiences across multiple platforms. The curriculum covers a wide range of topics including advertising strategy, brand development, digital marketing, multimedia content creation, storytelling techniques, and consumer psychology. Students engage in hands-on projects, collaborate with industry professionals, and participate in real-world campaigns to develop their portfolio and professional expertise.

Throughout the program, students are encouraged to think creatively and strategically, fostering an entrepreneurial mindset essential for success in the competitive advertising industry. The program emphasizes the importance of innovation, ethical considerations, and cultural awareness in crafting impactful advertising messages. Students also gain proficiency in relevant tools and technologies, including graphic design, video production, social media analytics, and data-driven advertising strategies. The faculty comprises experienced practitioners and researchers who provide personalized mentorship and industry insights, ensuring that students are well-prepared to meet the evolving demands of the advertising landscape.

INSA Business School's Master in Creative Advertising also offers opportunities for international exposure through exchange programmes and collaborations with global companies, enriching students’ perspectives and professional networks. By the completion of the programme, graduates will possess a strong portfolio, strategic thinking skills, and a creative mindset, positioning them for roles such as creative directors, brand strategists, digital marketing managers, and advertising consultants. This programme aims to nurture innovative leaders capable of shaping the future of advertising with originality and integrity.

• Advertising Communication
• Graphic Design
• Strategic Communications Planning
• Creative Strategies: Creativity Techniques
• Creativity Applied to the different techniques Business Communication
• Creativity applied to different advertising media
• Campaign Analysis
• Art Direction
• Final Project

The Master in Creative Advertising at INSA Business School requires applicants to hold a recognized undergraduate degree or equivalent in relevant fields such as marketing, communications, advertising, or related disciplines. Applicants must demonstrate proficiency in English, typically through standardized tests like TOEFL or IELTS, with minimum scores stipulated by the university. A strong portfolio showcasing previous creative and advertising work is essential, highlighting originality, conceptual thinking, and execution skills. Academic transcripts from previous studies should reflect a solid academic record, particularly in subjects pertinent to marketing, communication, or design. The admission process may include an interview or assessment to evaluate the candidate’s motivation, creativity, and suitability for the program. Additionally, relevant professional experience in advertising, marketing, or related areas can enhance the application, although it is not always a compulsory requirement. As part of the application, candidates are generally expected to submit a motivation letter explaining their interest in the program and their career ambitions in creative advertising. The program may also favor applicants demonstrating leadership potential, teamwork skills, and a clear understanding of current advertising trends and digital media. Prospective students should ensure they meet all visa and residence requirements if they are international applicants. The university encourages applications from diverse backgrounds to foster a rich learning environment. Once admitted, students are typically required to attend compulsory orientation sessions and participate actively in coursework, projects, and internships where applicable. The curriculum combines theoretical foundations in advertising strategy and consumer behavior with practical workshops, digital media training, and real-world campaign development. To graduate, students must successfully complete all coursework, projects, and any required examinations, demonstrating their mastery of creative advertising principles and the ability to develop innovative campaigns.

The Master in Creative Advertising program at INSA Business School offers a variety of financing options to support prospective students in their educational journey. Tuition fees for the program are structured to be competitive within the industry, and the institution provides several financial aid pathways to make the program accessible to a diverse range of applicants. Students can explore scholarships based on academic excellence, merit-based awards, and regional or international student grants, which are awarded annually and require an application process that often involves a review of academic records and a statement of purpose. Additionally, INSA Business School collaborates with financial institutions to provide tailored student loan programs, allowing students to spread the cost of tuition over manageable repayment terms. These loan options typically come with competitive interest rates and flexible repayment plans, designed to accommodate the financial circumstances of students from different backgrounds.

Furthermore, the school may offer installment plans directly managed through the administrative office, enabling students to pay tuition fees in multiple installments across the academic year, easing immediate financial burdens. Certain companies and industry partners also have sponsorship programs or training grants that can partially or fully fund attendance for employees or young professionals, making it easier for working individuals to pursue advanced studies while remaining employed. International students are encouraged to apply for external scholarship programs and research potential funding sources in their home countries, as INSA Business School supports a multicultural student body.

In addition to these options, students are advised to consult the university's financial aid office early in the application process to identify all available resources and eligibility criteria. The school’s dedicated team assists with financial planning, ensuring students understand the total costs involved, including tuition, registration fees, and living expenses, and helps them develop a realistic budget plan. Overall, INSA Business School strives to provide comprehensive financial support structures, removing barriers to high-quality education and enabling talented students to pursue their careers in creative advertising without undue financial stress.

The Master in Creative Advertising at INSA Business School is a comprehensive program designed to equip students with the essential skills and knowledge required to excel in the dynamic field of advertising and marketing communication. The program emphasizes both the theoretical foundations and practical applications of advertising, ensuring graduates are well-prepared to meet industry demands. Students engage with a diverse curriculum that covers key areas such as creative strategy, media planning, brand development, digital marketing, and campaign management. Throughout the course, students have the opportunity to develop their creative thinking, learn to conceptualize innovative advertising ideas, and master the use of various multimedia tools and platforms.

INSA Business School’s approach integrates real-world projects and internships, fostering close collaboration with industry professionals. This practical focus allows students to apply their learning directly to real advertising campaigns, gaining invaluable experience and networking opportunities. The program also emphasizes the importance of understanding consumer behavior and market analysis, skills that are crucial for creating effective advertising strategies. Classes are often delivered by experienced faculty members who bring both academic rigor and industry insights, providing students with a balanced education.

The program structure typically combines lectures, workshops, case studies, and teamwork. Students are encouraged to develop a unique creative voice while understanding the strategic objectives behind advertising campaigns. There is also an emphasis on digital innovation, with coursework covering social media advertising, content creation, data analytics, and emerging advertising technologies. Graduates of the Master in Creative Advertising are equipped to pursue careers in advertising agencies, media companies, marketing firms, or to launch their own creative ventures. Overall, the program aims to nurture strategic, creative, and technical skills, making its alumni competitive in the global advertising landscape.