Master in Creative Advertising

Currently, advertising assumes a priority in companies. When selling a product or service it is essential to have a good marketing strategy and the intervention of a specialist who knows the language, forms and methods to reach the desired audience.

• Itakes: February and October
• Duration: 1 year
• Modality: Campus attendance
• Place: Barcelona
• Language: Español
• Price: 4.400 €
• Schedule Tuesday to Thursday 19h to 22h

Objectives

• Know the operation of the main tools for advertising.
• Train professionally to strategically manage the various stages of an advertising campaign.
• Encouraging creativity with different techniques and practices.

Recipients

• Graduates and professionals who wish to broaden their knowledge.
• Experienced professionals who want to take on new tasks and responsibilities.
• Companies seeking staff expertise.
• Graduates in Vocational Intermediate or Higher Grade in the field of Advertising, Graphic Design and Marketing seeking practical preparation to enter the workforce.

Professional outings

• Art Director
• Creative Director
• Copywriter
• Account Executive Flyers

INSA offers the possibility of internships in companies during the period of delivery of the Master’s

Evaluation and Accrediation

The program evaluation system is based on continuous assessment of each of the blocks through class attendance and / or examination, so that the student must have passed each subject independently.

After successfully testing and evaluation of the program as long as there is the minimum attendance required, students to obtain the title of Master in Creative Advertising INSA Business, Marketing & Communication School.

• Advertising Communication
• Graphic Design
• Strategic Communications Planning
• Creative Strategies: Creativity Techniques
• Creativity Applied to the different techniques Business Communication
• Creativity applied to different advertising media
• Campaign Analysis
• Art Direction
• Final Project