Master in Marketing and Commercial Management

This is the program that best prepares students in the area of commercial marketing, offering a wide marketing view. This is a very sought- after profile within companies and therefore offers great opportunities in the workplace.

• Itakes: February and October
• Duration: 1 año académico (Febrero a Febrero)
• Modality: Presencial
• Place: Barcelona
• Language: Español
• Price: 4.400 €
• Schedule Tuesday to Thursday 19h to 22h

Objectives

• To train and prepare professionals to successfully develop positions in the areas of marketing and sales.
• Develop management skills tailored to the needs of the market.
• Get a comprehensive view of various business and sales strategies.

Recipients

• Graduates who want to expand their field of work in business.
• Experienced professionals who want to upgrade or expand their knowledge.
• Companies seeking staff expertise.
• Graduates in Vocational Intermediate or Higher Grade in the areas of Marketing and Sales Management seeking specialized training to enter the workforce.

Professional outings

• Director and Marketing Manager
• Director and Commercial Manager
• Brand Manager
• Product Manager
• Entrepreneurs

INSA offers the possibility of internships in companies during the period of delivery of the Master’s

Evaluation and Accrediation

The program evaluation system is based on continuous assessment of each of the blocks through class attendance and / or examination, so that the student must have passed each subject independently. In addition the student must have obtained the minimum grade specified in the final project.

After successful testing and evaluation of the program, as long as there is the minimum attendance required, students obtain the title of Master in Marketing and Commercial Management of INSA Business, Marketing & Communication School.

• Strategic Management
• Management and Commercial Management
• Information Systems and Market Research
• Product
• Price
• Distribution and Logistics
• Communication
• Marketing Plan
• Financial and Economic Management
• Merchandising
• Relationship Marketing
• Marketing 2.0
• International Marketing and Foreign Trade
• Management Skills
• Final Project