Master in Marketing Management

Master in Marketing Management at ESERP School of Business and Social Sciences is a comprehensive postgraduate program designed to equip students with advanced knowledge and practical skills in the dynamic field of marketing. This program aims to prepare future marketing leaders who can develop and implement innovative strategies to drive business growth and competitive advantage across various industries. Throughout the course, students will explore core concepts such as consumer behavior, digital marketing, brand management, market research, and sales strategies, ensuring a well-rounded understanding of modern marketing practices. The curriculum combines theoretical foundations with practical applications, including case studies, project work, and internships, to foster critical thinking and problem-solving abilities. Students will also gain proficiency in analytics tools and digital platforms essential for data-driven decision-making in today’s fast-paced marketing environment. The program is delivered by experienced faculty members and industry professionals who bring real-world insights into the classroom, ensuring students are well-prepared for the challenges of a globalized marketplace. Additionally, the program emphasizes developing leadership qualities, communication skills, and ethical considerations in marketing, aligning with the demands of responsible business practices. Graduates of the Master in Marketing Management can pursue diverse career paths, including marketing manager, brand strategist, digital marketing specialist, market research analyst, and sales director. They will be ready to contribute effectively to organizations’ marketing objectives and adapt to ongoing technological and market changes. ESERP’s international environment and network also provide students with opportunities for global exposure and networking with peers and industry leaders. The program duration, admission requirements, and language of instruction are designed to accommodate both local and international students seeking to advance their careers in marketing. Enrolling in this program means gaining a competitive edge in the evolving marketing landscape, backed by ESERP’s reputation for academic excellence and practical orientation.

Module 01: Marketing and Sales Management at the Company. Organization.

Module 02: Customer Marketing: Techniques to Attract More Customers and Customer Loyalty. Possible Scenarios to Enter the Market.

Module 03: Marketing in Industrial and Service Companies

Module 04: Technological Innovation Applied to Marketing.

Module 05: Globalization and Internationalization of Markets.

Module 06: Positioning and Strategy for Products and Brands.

Module 07: Strategic External Analysis: New Markets, Control of New Distribution Channels.

Module 08: Product Manager: Policy Design and Implementation. Marketing Plan.

Module 09: Sales Forecasts.

Module 10: Product Margins Optimization. Price Policy.

Module 11: Analysis of Consumer Behavior.

Module 12: Benchmarking, Outsourcing and Task Force.

Module 13: Promotions: Trade Fairs, Conventions and Congresses.

Module 14: Determining Global Commercial Budgets.

Module 15: Branding: Managing Brand Value.

Module 16: Digital Marketing. Web 2.0 and Social Networks.

Module 17: Social Responsibility Marketing: Strategies.

Module 18: Renaissance Balanced Scorecard.

Module 19: Business Game: Simulation of Corporate Management.

Must meet and certify one of the following requirements:

• University degree

Spanish or EU students must submit a photocopy of the official university degree, with the original seal of the issuing University, or a photocopy notarized as being the original degree. In the event that your degree is still being processed, you may provisionally submit an original certificate of the completion of studies, and an academic record your qualifications, both documents being signed and sealed by your educational Institution.

In the event that the title is issued in a language other than Spanish, a certified translation into Spanish must be submitted, duly notarized.

EU students must present a photocopy of the degree to which should have the HagueApostille previously applied (which is stamped with the seal of their own consulate, or that of the Spanish embassy) or the equivalent legal stamp, in the event that your country is not a signatory of the Hague Convention (the university where the student has studied will inform him/her).

• 3 years of professional experience

In the case of not having the required university degree, ESERP can enroll you in its Masters' Degree programs if at least 3 years of professional experience can be established, by submitting a Certificate issued ​​by the Company and signed by the relevant Manager (and stamped by the Company), stating the period over which the work was performed, and a brief description of their duties.

The student may submit multiple certificates from different companies, provided that the total adds up to a minimum of 3 years experience. All certificates must be original.

To obtain the degree of the Rey Juan Carlos University, you must present an official University Degree, or a Certificate that shows 5 years of professional experience.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The Master in Marketing Management program at ESERP School of Business and Social Sciences offers a variety of financing options to support students in pursuing their studies. Students can benefit from several scholarship opportunities based on merit, academic performance, and financial need. These scholarships are designed to reduce the financial burden and make higher education more accessible to a diverse range of applicants. Additionally, ESERP provides payment plans that allow students to split tuition fees into manageable installments over the duration of the program, facilitating easier financial planning.

The university also collaborates with financial institutions to offer student loans, enabling students to fund their education through installment-based repayment schemes. These loans typically feature competitive interest rates and flexible repayment terms to accommodate different financial circumstances. International students may have access to specific financial aid programs or funding options tailored to their needs, including grants and sponsorships from governmental organizations or private entities.

Furthermore, some students choose to finance their studies through external scholarships or grants available from external bodies, which are sometimes advertised on the university’s official website or through partner organizations. ESERP also emphasizes the importance of early financial planning and encourages prospective students to explore all available options well before program commencement.

Overall, the university strives to provide comprehensive support in financing studies, ensuring that students can focus on their academic and professional development without undue financial stress. Detailed information about specific scholarships, loan programs, and payment arrangements can be obtained directly from the university’s admissions and financial aid offices, which offer personalized advice based on individual circumstances.

The Master in Marketing Management at ESERP School of Business and Social Sciences is designed to equip students with comprehensive knowledge and practical skills necessary for success in the dynamic field of marketing. This postgraduate program combines theoretical foundations with real-world applications, enabling students to develop strategic thinking, digital marketing proficiency, consumer behavior understanding, and brand management expertise. The curriculum covers core topics such as market research, advertising strategies, sales management, product development, and international marketing, preparing graduates to meet the challenges of a competitive global marketplace. The program emphasizes experiential learning through case studies, projects, and internships, fostering critical analysis and problem-solving capabilities. Additionally, students have access to cutting-edge digital tools and marketing platforms, ensuring they stay current with industry trends. ESERP's faculty comprises experienced professionals and academics who bring valuable insights and industry connections, enhancing the learning experience. The program also offers opportunities for specialization in areas like digital marketing, social media management, and international marketing strategies, allowing students to tailor their education to their career goals. Graduates of this master's program are well-positioned to pursue careers in marketing management, brand management, market research, advertising agencies, or to start their own ventures. The program duration is typically one year full-time or part-time options may be available, with flexible learning modes to accommodate working professionals. Admission requirements generally include a bachelor's degree and proficiency in English. The program is delivered at ESERP's campuses in Barcelona and Madrid, providing students with a vibrant international environment and access to a broad network of industry contacts. Overall, the Master in Marketing Management at ESERP aims to develop highly skilled marketing professionals capable of leading innovative marketing initiatives in a constantly evolving marketplace.