Master in Business Management and Strategic Planning

The Master in Business Management and Strategic Planning at ESERP School of Business and Social Sciences is a comprehensive postgraduate program designed to equip students with advanced knowledge and practical skills essential for effective management and strategic decision-making in today's dynamic business environment. This program integrates core principles of business administration with specialized training in strategic planning, enabling graduates to develop, implement, and evaluate strategic initiatives across various industries and organizational types.

Throughout the course, students will explore key topics such as organizational leadership, financial management, marketing strategies, human resource management, and operational efficiency. Emphasis is placed on the development of analytical and critical thinking skills, fostering an ability to address complex business challenges with innovative solutions. The curriculum also features case studies, real-world projects, and internships that facilitate experiential learning and enhance employability prospects.

The program is suitable for aspiring managers, entrepreneurs, and professionals seeking to deepen their understanding of strategic business practices and advance their careers. Participants will learn how to formulate strategic plans aligned with organizational objectives, assess market opportunities, and utilize data-driven methodologies to support strategic choices. The teaching methodology combines theoretical coursework with practical exercises, group collaborations, and guest lectures from industry experts, encouraging an active learning environment.

Graduates of the Master in Business Management and Strategic Planning will be prepared to assume leadership roles in diverse sectors such as finance, consulting, marketing, and international trade. They will also be capable of contributing to the development of sustainable business strategies that promote long-term growth and competitiveness. ESERP’s focus on international perspectives and multicultural environments ensures that students gain global insights and intercultural competencies vital for success in a globalized economy. Upon completion, students will receive a recognized master's degree, opening doors to advanced career opportunities and further academic pursuits within the field of business management.

Module 1: Marketing Management in the company. Organization

Module 2: Product Manager: Design and implementation of policies and the Marketing Plan

Module 3: Positioning and Strategy for Products and Brands: Globalization and decision-making. Competitive Analysis

Module-04: Projected Sales. Forenet. (Expert Systems in Business reviews). Assessing the Demand for Innovative Products. Market Research

Module 5: Quality, Logistics and Product Distribution

Module-6 Promotions, Trade Shows, Conventions, and Conferences, and Trade Marketing

Module 7:Customer Marketing. Acquisition and retention techniques: CRM

Module 8: Marketing in Industrial and Service-Based Companies

Module 9: Optimizing Product Margins. Pricing Policy

Module 10: Determining Global Sales Budgets. Profit Maximization

Module 12: Legal Treatment of Marketing / International Legality

Module 13: Analysis of Consumer Behavior

Module 14: Technological Innovation Applied to Marketing

Module-15: Branding: Brand Value Management. Brand portfolio strategy

Module-16: Globalization and Internationalization of Markets

Module-17: Marketing of Social Responsibility. Strategies

Module-18: Balanced Scorecard: Designing strategies in the management of companies

Module-19: Business Game: Simulation of corporate management

Module-19: Final Project: Strategic Business Plan

Must meet and certify one of the following requirements:

• University degree

Spanish or EU students must submit a photocopy of the official university degree, with the original seal of the issuing University, or a photocopy notarized as being the original degree. In the event that your degree is still being processed, you may provisionally submit an original certificate of the completion of studies, and an academic record your qualifications, both documents being signed and sealed by your educational Institution.

In the event that the title is issued in a language other than Spanish, a certified translation into Spanish must be submitted, duly notarized.

EU students must present a photocopy of the degree to which should have the HagueApostille previously applied (which is stamped with the seal of their own consulate, or that of the Spanish embassy) or the equivalent legal stamp, in the event that your country is not a signatory of the Hague Convention (the university where the student has studied will inform him/her).

• 3 years of professional experience

In the case of not having the required university degree, ESERP can enroll you in its Masters' Degree programs if at least 3 years of professional experience can be established, by submitting a Certificate issued ​​by the Company and signed by the relevant Manager (and stamped by the Company), stating the period over which the work was performed, and a brief description of their duties.

The student may submit multiple certificates from different companies, provided that the total adds up to a minimum of 3 years experience. All certificates must be original.

The Master in Business Management and Strategic Planning at ESERP School of Business and Social Sciences offers a variety of financing options to support students throughout their studies. Tuition fees for the program are structured to be competitive within the industry and may vary depending on the student's residency status and specific enrollment circumstances. ESERP provides flexible payment plans that allow students to split the total tuition fee into manageable installments, facilitating access to higher education without immediate financial burden.

In addition to installment plans, students may explore scholarships and grants available through ESERP or external funding organizations. These financial aids are often awarded based on academic merit, financial need, or other criteria established by the awarding bodies. Prospective students are encouraged to consult the university’s financial aid office for detailed eligibility requirements and application procedures. Furthermore, ESERP maintains partnerships with financial institutions that offer educational loans to enrolled students. These loans typically have favorable interest rates and repayment terms, making financing more accessible for students seeking to fund their studies through credit.

The university also provides guidance on managing finances and planning budgets, ensuring students are well-informed about their financial commitments and options. International students might have additional support services to help navigate visa requirements related to funding and financial documentation. Overall, ESERP’s commitment to accessible education is reflected in its comprehensive range of financing solutions, designed to accommodate diverse student needs and promote academic success without undue financial hardship.

The Master in Business Management and Strategic Planning at ESERP School of Business and Social Sciences is a comprehensive program designed to equip students with essential skills and knowledge required for effective business management and strategic decision-making in a dynamic global environment. The program focuses on developing leadership qualities, analytical abilities, and strategic thinking necessary to drive organizational success. It offers an in-depth study of core business disciplines such as finance, marketing, human resources, and operations management, integrated with specialized courses in strategic planning and business consultancy. The curriculum is tailored to meet the current demands of international markets, emphasizing innovative approaches and sustainable practices. Students are exposed to real-world case studies, simulations, and project-based learning, fostering practical skills and problem-solving capabilities. The program also highlights the importance of adaptability, technology, and digital transformation in modern business environments. ESERP's faculty consists of experienced professionals and academics who bring valuable industry insights into the classroom, ensuring that students receive a well-rounded education aligned with market needs. Additionally, the program provides opportunities for internships and collaboration with local and international companies, enhancing employability and professional networking. Graduates of this master's program are prepared to pursue managerial roles across various sectors, including consulting, finance, marketing, and entrepreneurship. They are equipped to contribute strategically to their organizations, implement innovative business solutions, and lead change initiatives effectively. The course structure includes a mix of lectures, seminars, workshops, and online learning components, offering flexibility for working students or those seeking to enhance their expertise. Overall, the Master in Business Management and Strategic Planning at ESERP is committed to fostering a global mindset, ethical business practices, and continuous professional development, making it an ideal choice for ambitious individuals aiming for leadership positions in the business world.