StudyQA — Master: Master in Business Management and Strategic Planning — ESERP School of Business and Social Sciences

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Description Contents Requirements

The educational content of the Master in Business Management and Strategic planning in Mallorca in English is adapted to the requirements of the European Higher Education Area, offering 60 ECTS credits, thereby ensuring an ongoing effort to improve management skills, as well as to provide for the optimal development of such personal qualities as initiative, teamwork or critical thinking.

ESERP Master in Business Management and Strategic planning in Mallorca in Englishplaces special emphasis on professional skills development, always founded on the most up-to-date knowledge, allowing students to practice applying the most innovative techniques and tools in a strategic fashion. To accomplish this we can call upon a Faculty composed ofprofessional specialists who can introduce into the classroom the real-world problems of today’s businesses, while providing online tracking for the student.

In order to integrate students into business world, as well as into the process of decision-making, a system of dynamic and active learning is applied, using as one teaching tool among others, the Case Study and Simulation Method.

Module 1: Marketing Management in the company. Organization

Module 2: Product Manager: Design and implementation of policies and the Marketing Plan

Module 3: Positioning and Strategy for Products and Brands: Globalization and decision-making. Competitive Analysis

Module-04: Projected Sales. Forenet. (Expert Systems in Business reviews). Assessing the Demand for Innovative Products. Market Research

Module 5: Quality, Logistics and Product Distribution

Module-6 Promotions, Trade Shows, Conventions, and Conferences, and Trade Marketing

Module 7:Customer Marketing. Acquisition and retention techniques: CRM

Module 8: Marketing in Industrial and Service-Based Companies

Module 9: Optimizing Product Margins. Pricing Policy

Module 10: Determining Global Sales Budgets. Profit Maximization

Module 12: Legal Treatment of Marketing / International Legality

Module 13: Analysis of Consumer Behavior

Module 14: Technological Innovation Applied to Marketing

Module-15: Branding: Brand Value Management. Brand portfolio strategy

Module-16: Globalization and Internationalization of Markets

Module-17: Marketing of Social Responsibility. Strategies

Module-18: Balanced Scorecard: Designing strategies in the management of companies

Module-19: Business Game: Simulation of corporate management

Module-19: Final Project: Strategic Business Plan

Must meet and certify one of the following requirements:

• University degree

Spanish or EU students must submit a photocopy of the official university degree, with the original seal of the issuing University, or a photocopy notarized as being the original degree. In the event that your degree is still being processed, you may provisionally submit an original certificate of the completion of studies, and an academic record your qualifications, both documents being signed and sealed by your educational Institution.

In the event that the title is issued in a language other than Spanish, a certified translation into Spanish must be submitted, duly notarized.

EU students must present a photocopy of the degree to which should have the HagueApostille previously applied (which is stamped with the seal of their own consulate, or that of the Spanish embassy) or the equivalent legal stamp, in the event that your country is not a signatory of the Hague Convention (the university where the student has studied will inform him/her).

• 3 years of professional experience

In the case of not having the required university degree, ESERP can enroll you in its Masters' Degree programs if at least 3 years of professional experience can be established, by submitting a Certificate issued by the Company and signed by the relevant Manager (and stamped by the Company), stating the period over which the work was performed, and a brief description of their duties.

The student may submit multiple certificates from different companies, provided that the total adds up to a minimum of 3 years experience. All certificates must be original.