Media and Communication

Program Title: Media and Communication

The Media and Communication program at the International Institute in Geneva offers a comprehensive curriculum designed to equip students with the theoretical knowledge and practical skills necessary to navigate the rapidly evolving landscape of media industries worldwide. This program emphasizes critical understanding of the role of media in society, the influence of communication technologies, and the ethical considerations involved in media production and dissemination. Students will explore various forms of media including print, broadcast, digital, and social media, analyzing their impact on public perception, cultural identities, and global discourse.

Throughout the course, students engage with key topics such as media theory, journalistic ethics, media management, communication strategies, and multimedia storytelling. The program integrates a multidisciplinary approach, combining insights from cultural studies, political science, technology, and communication studies to provide a well-rounded perspective on contemporary media issues. Practical components include media production workshops, internships, and projects that foster hands-on experience in content creation, media analysis, and strategic communication.

Graduates of this program will be well-prepared for careers in journalism, media production, public relations, advertising, digital marketing, and international organizations. They will also be equipped with critical thinking skills necessary for analyzing media messages and understanding their societal implications. The program emphasizes intercultural competence and global awareness, reflecting Geneva’s status as an important hub for international communication and diplomacy. Students benefit from access to a diverse faculty of media professionals, researchers, and industry experts who provide mentorship and real-world insights.

Designed to adapt to the fast-changing media environment, the Media and Communication program fosters innovation, ethical responsibility, and critical engagement, preparing graduates not only to enter the media industry but also to contribute meaningfully to societal development through responsible communication practices. With its focus on both theoretical foundations and practical applications, the program aims to develop adaptable, insightful, and ethically conscious media professionals ready to meet the challenges of the global information age.

Detailed Course Facts

• EUR 28270 Year (EEA)
• EUR 28270 Year (Non-EEA)

CHF 34,500

• English

Course Content

The Bachelor of Arts in Media Communication program covers all key aspects of media and communication: new media, multimedia, communication theory, journalism, public relations, corporate communications, image management, issues and crisis management, advertising and marketing. The BA-MC is comprised of 43 courses taken over 3 years on a full time basis. The academic curriculum includes visits to major international companies in Geneva.

Year 1

Trimester 1
Fall

Principles of Marketing
English Composition
College Algebra
Application of Information Processing
Foreign Language 1

Trimester 2
Winter

Introduction to Mass CommunicationMicro-Economics

Research MethodsStatistics
Foreign Language 2

Trimester 3
Spring

Principles of Management
Essentials of Finance
Communication in Politics and Society
Social Psychology
Writing for the Workplace

Year 2

Trimester 4
Fall

Public Relations
Global Communication
Communication and Presentation Techniques
Macro-Economics

ELECTIVE 1

Trimester 5
Winter

Business and Commercial Law
Issues and Crisis Management

Creative Problem Solving
Human Resource Management
Contemporary Ethical Issues

Trimester 6
Spring

Digital Media Production
International Organizations and NGOs
Geopolitics and Anallysis
Negotiation and Dispute Resolution
ELECTIVE 2

Year 3

Trimester 7
Fall

Introduction to Journalism
Marketing Strategies
The Art of Diplomacy

ELECTIVE 3

Trimester 8
Winter

Identity and Reputation Management
International Trade & Policy
Corporate Governance

ELECTIVE 4

Trimester 9
Spring

New Media International Business
Sustainable Development
Media and Communication (Capstone Course)

ELECTIVE 5

COMPREHENSIVE EXAMINATION

English Language Requirements

TOEFL iBT® test : 80

To study at this university, you have to speak English. We advice you to

Requirements

The University welcomes applications from students who have successfully completed a secondary education at an accredited institution with a minimum grade point average of 2.5. All applicants should demonstrate that they havethe maturity and personal skills to cope with university level education.
We hope the information provided on this site helps you to prepare your application.

Admission requirements:

Students applying to the IUG undergraduate programs must provide the following:

• A completed application form with an essay (200 to 300 words on one of the following topics:
  - Describe your biggest achievement in any aspect of your life and the reasons for this success.
  - Select a current issue of national or international importance which you think will have an impact on society. Explain why.
• A certified copy of a secondary school diploma in English
• Certified High School transcripts in English for the last 3 years
• A minimum score of 80 (Internet based test) or 213 (computer based test) on the TOEFL test or another equivalent English proficiency test (IELTS or CEA from Cambridge). To submit the TOEFL test score to the International University in Geneva (IUG), please enter IUG's institutional code number (0130) when you take the test.
• Two passport size photos
• A Curriculum Vitae / Resume
• A copy of the students passport
• A non-refundable application fee payable in Swiss Francs CHF 150.- / Euros 120.-, or US Dollars USD 140.-
• A recommendation letter from a guidance counselor or school official (principal or teacher) in English

Work Experience

No work experience is required.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Alumni Study Travel Fund

  Scholarships for students who are already attending the University of Reading.

• Amsterdam Merit Scholarships

  The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than International University in Geneva.

The International Institute in Geneva offers a comprehensive program in Media and Communication designed to equip students with a broad understanding of the key concepts, theories, and practical skills necessary for effective communication in a global context. The program emphasizes the development of critical thinking, media literacy, and the ability to analyze various forms of media landscapes, including digital, print, and broadcast media. Students explore the historical evolution of media systems and their social, political, and cultural impacts, enabling them to understand the role of media in shaping public opinion and policy.

Throughout the program, students engage in case studies and research projects that enhance their ability to design and implement strategic communication campaigns. They learn about the ethical and legal considerations involved in media production and dissemination, ensuring responsible professional conduct. The curriculum covers a wide range of topics such as media management, journalism, public relations, advertising, digital media, and new communication technologies, providing graduates with versatile skills suitable for various industries.

The program also focuses on the importance of intercultural communication, preparing students to operate effectively in diverse and international environments. Practical training is integrated into the coursework through internships, workshops, and collaborative projects with media organizations and communication firms. This experiential learning approach fosters industry readiness and professional networking opportunities.

Graduates of the Media and Communication program are well-positioned to pursue careers in media management, journalism, public relations, corporate communication, digital marketing, and other related fields. The program aims to produce competent communicators who can adapt to ongoing technological changes and contribute innovative solutions in the media industry. Overall, the program offers a rigorous academic experience combined with practical skills development, tailored to meet the demands of a rapidly evolving media landscape globally.