Media and Communication

Description

The Bachelor of Arts in Media Communication (BA-MC) is designed for high school graduates interested in pursuing careers in media and communication.

KEY BENEFITS OF THE BACHELOR OF ARTS IN MEDIA COMMUNICATION

• Learning in a dynamic environment in Switzerland with a multicultural student body and faculty from academia and the media industry
• Exploring media and communication trends and issues with the latest media tools and concepts
• Exposure to the role of media and communication in the for-profits and non-for-profits environments
• Gaining an overview of the main communication theories combined with practical negotiation and communication skills for the modern international workplace.

Detailed Course Facts

• EUR 28270 Year (EEA)
• EUR 28270 Year (Non-EEA)

CHF 34,500

• English

Course Content

The Bachelor of Arts in Media Communication program covers all key aspects of media and communication: new media, multimedia, communication theory, journalism, public relations, corporate communications, image management, issues and crisis management, advertising and marketing. The BA-MC is comprised of 43 courses taken over 3 years on a full time basis. The academic curriculum includes visits to major international companies in Geneva.

Year 1

Trimester 1
Fall

Principles of Marketing
English Composition
College Algebra
Application of Information Processing
Foreign Language 1

Trimester 2
Winter

Introduction to Mass CommunicationMicro-Economics

Research MethodsStatistics
Foreign Language 2

Trimester 3
Spring

Principles of Management
Essentials of Finance
Communication in Politics and Society
Social Psychology
Writing for the Workplace

Year 2

Trimester 4
Fall

Public Relations
Global Communication
Communication and Presentation Techniques
Macro-Economics

ELECTIVE 1

Trimester 5
Winter

Business and Commercial Law
Issues and Crisis Management

Creative Problem Solving
Human Resource Management
Contemporary Ethical Issues

Trimester 6
Spring

Digital Media Production
International Organizations and NGOs
Geopolitics and Anallysis
Negotiation and Dispute Resolution
ELECTIVE 2

Year 3

Trimester 7
Fall

Introduction to Journalism
Marketing Strategies
The Art of Diplomacy

ELECTIVE 3

Trimester 8
Winter

Identity and Reputation Management
International Trade & Policy
Corporate Governance

ELECTIVE 4

Trimester 9
Spring

New Media International Business
Sustainable Development
Media and Communication (Capstone Course)

ELECTIVE 5

COMPREHENSIVE EXAMINATION

English Language Requirements

TOEFL iBT® test : 80

To study at this university, you have to speak English. We advice you to

Requirements

The University welcomes applications from students who have successfully completed a secondary education at an accredited institution with a minimum grade point average of 2.5. All applicants should demonstrate that they havethe maturity and personal skills to cope with university level education.
We hope the information provided on this site helps you to prepare your application.

Admission requirements:

Students applying to the IUG undergraduate programs must provide the following:

• A completed application form with an essay (200 to 300 words on one of the following topics:
  - Describe your biggest achievement in any aspect of your life and the reasons for this success.
  - Select a current issue of national or international importance which you think will have an impact on society. Explain why.
• A certified copy of a secondary school diploma in English
• Certified High School transcripts in English for the last 3 years
• A minimum score of 80 (Internet based test) or 213 (computer based test) on the TOEFL test or another equivalent English proficiency test (IELTS or CEA from Cambridge). To submit the TOEFL test score to the International University in Geneva (IUG), please enter IUG's institutional code number (0130) when you take the test.
• Two passport size photos
• A Curriculum Vitae / Resume
• A copy of the students passport
• A non-refundable application fee payable in Swiss Francs CHF 150.- / Euros 120.-, or US Dollars USD 140.-
• A recommendation letter from a guidance counselor or school official (principal or teacher) in English

Work Experience

No work experience is required.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Alumni Study Travel Fund

  Scholarships for students who are already attending the University of Reading.

• Amsterdam Merit Scholarships

  The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than International University in Geneva.