Media, Communication and Business

The Bachelor of Media, Communication, and Business at Swinburne University of Technology offers a comprehensive and dynamic program designed to equip students with the essential skills and knowledge required to thrive in today's fast-paced media and business environments. This innovative degree combines core principles of media studies, communication strategies, and business management to prepare graduates for a wide range of career opportunities across diverse industries such as advertising, public relations, digital media, marketing, and corporate communication. Throughout the course, students will explore how media influences society, develop critical insights into communication processes, and acquire practical skills in content production, media planning, branding, and audience engagement. The program emphasizes hands-on learning through industry projects, internships, and collaborations with media organizations and businesses, enabling students to gain real-world experience and build professional networks. Core subjects cover areas including media law and ethics, digital communication, storytelling, media analytics, and strategic communication planning, providing a well-rounded education that bridges theory and practice. Students can also choose electives aligned with their interests, such as social media management, entrepreneurship, or international media. The curriculum is designed to enhance students’ creativity, problem-solving abilities, and technological proficiency, making them adaptable and competitive in the evolving media landscape. With access to state-of-the-art facilities and a dedicated faculty of industry experts, students will be supported throughout their academic journey and beyond. Upon graduation, alumni will be prepared for dynamic roles in media production, corporate communication teams, marketing firms, or to pursue postgraduate studies. This program is ideal for individuals passionate about media, communication, and business who seek to make a meaningful impact across various sectors by leveraging innovative media strategies and business acumen.

The Bachelor of Media, Communication and Business at Swinburne University offers students a comprehensive and innovative curriculum designed to equip them with the skills and knowledge necessary to succeed in today's dynamic media and business environments. This interdisciplinary program combines core elements of media studies, communication practices, and business principles to prepare graduates for diverse career opportunities across multiple industries, including advertising, public relations, digital media, corporate communication, marketing, and entrepreneurship. Throughout the program, students will engage with contemporary issues such as media ethics, digital innovation, audience engagement, branding strategies, and the impact of new technologies on communication practices. The curriculum emphasizes practical experience through industry placements, collaborative projects, and multimedia production, allowing students to develop hands-on skills that are highly valued by employers. In addition, students have the opportunity to specialize in areas such as media production, strategic communication, or digital marketing, tailoring their education to their career aspirations. The program also incorporates theoretical frameworks rooted in media theory, communication studies, and business management, fostering critical thinking and analytical abilities. With access to state-of-the-art facilities and close links to industry partners, students are supported in building professional networks and gaining real-world insights. Graduates of the Bachelor of Media, Communication and Business are well-prepared to enter a competitive job market or to pursue further studies, such as postgraduate qualifications in communication, media studies, or business. The program is designed to develop not only technical competencies but also ethical and socially responsible perspectives, preparing students to become innovative and ethical professionals in a globalized digital landscape.

• Year 12 or equivalent
• VCE prerequisites: Units 3 and 4: the absolute minimum study score of 25 in English (or equivalent) or 30 in English (EAL). Additional performance criteria and requirement requirements may also apply. English language requirements - satisfactory completion of a few of these following: Swinburne's English for Academic Purposes (EAP 5 advanced level degree ) with overall 65 percent, all skills 65 percent
• Minimum IELTS overall band of 6.0 (Academic Module) with no individual band below 6.0
• TOEFL iBT (web-based ) minimum score of 75 with a reading band a minimum of 18 and writing band a minimum of 20
• Pearson (PTE) minimum score of 50 (no real skills less than 50)
• Any equal assessment of English language proficiency. Note: A necessity for a lot of classes, the Pearson Test of English Academic (PTE Academic) can now be done on campus at Hawthorn.

Financing studies for the Media, Communication and Business program at Swinburne University of Technology are designed to provide students with a comprehensive understanding of the various financial aspects involved in the media, communication, and business sectors. Students are encouraged to explore multiple funding options to support their education, including government loans, scholarships, bursaries, and external financial aid programs. The Australian Government offers the Commonwealth Supported Place (CSP) scheme, which allows eligible students to pay reduced tuition fees subsidized by the government, making higher education more accessible. Additionally, international students are usually required to pay full fee-paying places unless they qualify for specific scholarships or financial assistance programs. Swinburne University also provides a range of scholarships based on academic merit, equity, and other criteria to assist students financially throughout their studies. Students can apply for government-funded and university-managed scholarships that sometimes cover tuition fees, living expenses, or both. Apart from scholarships, students are advised to consider external sources of funding such as private scholarships, sponsorships, and educational loans from financial institutions. Budgeting and financial planning are essential parts of the program, and students are often provided with resources and support services to help them manage their finances effectively. For students enrolled in part-time or online modes of study, flexible payment plans are typically available to ease financial burdens. Overall, financing studies at Swinburne requires careful planning, active pursuit of available funding opportunities, and responsible financial management to ensure successful completion of the program without undue financial hardship.

The Bachelor of Media and Communications at Swinburne University of Technology is a comprehensive degree designed to prepare students for a dynamic and evolving media landscape. The program focuses on developing critical thinking, practical skills, and theoretical knowledge across various media disciplines including journalism, digital media, public relations, advertising, and media production. Students will engage with contemporary issues surrounding communication in society, gaining insights into media ethics, media law, and the cultural implications of media practices. The curriculum emphasizes practical experience, offering students opportunities to produce content across multiple platforms, utilize industry-standard tools, and undertake internships to build real-world skills and professional networks. The degree also explores the impact of digital technology and social media on communication strategies, enabling graduates to adapt to rapid technological changes. Swinburne's strong industry connections facilitate collaboration with media organizations, providing students with valuable work experience and potential employment pathways. The program is delivered by experienced industry professionals and academics who bring a blend of theoretical expertise and practical insight. Graduates of this degree are equipped with versatile skills suitable for careers in media management, content creation, digital marketing, and media analysis. The program encourages interdisciplinary learning, fostering skills in storytelling, research, and audience engagement, which are essential in today's competitive media environment. Swinburne also offers opportunities for study abroad and exchange programs, allowing students to gain international perspectives on media and communication. The program supports innovation and creativity, preparing students to contribute meaningfully to the evolving media industry and to become effective communicators in various professional contexts. Overall, the Bachelor of Media and Communications at Swinburne is aimed at students passionate about media, eager to explore its role in society, and interested in developing a broad set of skills applicable to a wide range of communication careers.