StudyQA — Bachelor: New Media — City University of Hong Kong

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Description Contents Requirements Funding

This major aims to nurture graduates with creative skills in the field of new media art. The definition of new media art adopted here includes two features. First of all, “new media” is defined to include any practice that uses computation and/or electronics, such as for instance software/generative art, robotic art, or physical computing. In this context, “new media” is distinguished from “creative media” insofar as the latter involves the use of pre-existing digital tools such as software packages), whereas new media involves the creation of one’s own resources. For instance, a filmmaker or video artist who uses existing editing software is not, by this definition, a new media artist. The emphasis lies on taking a standpoint towards computational and electronic resources as artistic media that have to be mastered.

In line with this definition, the BAS programme encourages students to take an unorthodox look at the traditional concepts of art media and contexts. In the process of using the latest digital technologies for creative purposes, students learn to treat technology as an artistic medium, generating this learning in a progressive, interdisciplinary context.

The second aspect of new media art emphasizes a strong transdisciplinarity. It is not restricted to the two disciplines of Creative Media and Computer Science. Instead, the BAS draws on a variety of fields, including biology, chemistry, physics, mathematics, computer sciences, robotics, humanities, and social science. Students will be able to explore beyond the traditional settings of academic majors. The aim of the BAS is to train creative practitioners who work across disciplines, engaging in practical collaboration with scientists, drawing on concepts and methods from the sciences in their creative projects, and communicating scientific ideas to the general public.

The BAS courses will combine fundamental principles of digital creation with scientific inquiry, technological innovation, social responsibility, and a palette of media and research skills. Students will use scientific ideas and methods in their own creative work, participate in collaborative research projects with scientists, and communicate scientific ideas to the general public.

As the new Major integrates the strengths of existing SCM majors, while also introducing new teaching and learning partnerships with other City University departments, students both have an opportunity to select a more flexible path of study that combines previously distinct disciplines, allowing for a more valuable education that can respond to the rapid pace of change the creative industries naturally face.

By emphasizing both the acquisition of scientific knowledge, technical proficiency as well as artistic and personal growth, the Major encourages students to develop and extend their creative potential and capacity to imagine, facilitating the development of a cultural identity and sharpen their understanding of the broader social environment.

GE Requirements

University English
Сhinese Civilisation - History and Philosophy
Arts and Humanities OR
Study of Societies, Social and Business Organisations OR
Science and Technology

College / School Requirements

Introduction to Media Computing
Introduction to Internet and Programming
Contemporary and New Media Art
Creative Media Studio I
Interdisciplinary Practices in Art, Science and the Humanities
Creative Media Colloquium
Graduation Thesis/Project

Core Courses

Introduction to the Sciences for Artists
Mathematics and Arts
Creative Media Studio II
Critical Theory and Socially Engaged Practices
Creative Coding
Physical Computing & Tangible Media

Electives

Group 1: Arts and the Sciences
Group 2: Art of Games and Play
Group 3: Art, Society and Culture
Group 4: Animation
Group 5: Cinematic Arts
Group 6: Computational Art, Visualization and Simulation
Group 7: Intermedia Art Practices
Group 8: Photography and Digital Imaging
Group 9: Sonic and Audio Arts
Group 10: Theory, History and Philosophy of Media Art
Group 11: Integration and Professionalism

Requirements

Normally one year of successful study at a recognized university. In exceptional cases, students who have achieved excellent grades in school and state examinations with the award of Attestat o Srednem (Polnom) Obshchem Obrazovanii (Certificate of Secondary Complete General Education) may be considered.
TOEFL Minimum total score 550 on the paper-based test / 79 on the Internet-based test or
IELTS Overall band score of 6.5 or above
Scoring Level 3 in HKDSE Chinese Language
Scoring Grade E in HKALE AS-level Chinese Language and Culture
The application fee is HK$200 per online application.