Real Estate Marketing: Career Associate at Harrisburg Area Community College offers students a comprehensive introduction to the dynamic field of real estate. This program is designed to equip students with fundamental knowledge and practical skills necessary for a successful career in real estate marketing, sales, and management. Throughout the course, students will explore key topics including real estate principles, property marketing strategies, customer relationship management, legal and ethical considerations, and digital marketing techniques tailored specifically for real estate professionals.
The curriculum emphasizes hands-on learning experiences, allowing students to develop essential competencies through case studies, project work, and real-world simulations. Students will learn how to effectively market properties, conduct market analysis, utilize digital tools and social media platforms, and develop innovative marketing campaigns that attract potential buyers and investors. Additionally, the program provides insights into the legal aspects of real estate transactions, fair housing laws, and the ethical responsibilities of real estate professionals.
Graduates of the program will be prepared to pursue entry-level positions in real estate firms, property management companies, or related fields. The programs aim to foster a strong understanding of the local real estate market, develop professional networking skills, and promote ethical and responsible business practices. Whether students intend to work as real estate agents, marketing coordinators, or property specialists, the Real Estate Marketing: Career Associate program offers a solid foundation and the practical skills needed to succeed in this competitive industry. The flexible course structure and practical focus make it a valuable stepping stone for those looking to start a rewarding career in real estate marketing and property sales.
General Education
ENGL 101 English Composition I 3
ENGL 102 English Composition II (or) 3
ENGL 106 Business Writing (3)
COMM 101 Effective Speaking 3
Core A Elective 3
Core B Elective 3
Core C Elective 3
Free Elective 3
Physical Education & Wellness 1
Major Requirements
ACCT 101 Principles of Accounting I 4
BUSI 101 Introduction to Business 3
BUSI 201 Business Law I 3
MGMT 201 Principles of Management (or) 3
MGMT 221 Small Business Development & Mgmt (3)
MKTG 201 Principles of Marketing 3
MKTG 205 Visual Merchandising 3
MKTG 212 Professional Selling 3
MKTG 235 Digital Media Marketing 3
RE 101 Real Estate Fundamentals 3
RE 102 Real Estate Practice 3
RE 108 Appraisal of Residential Property 3
RE 205 Residential Real Estate Construction 2
Other Required Courses
MATH 100 College Mathematics for Business or higher 3
CIS 105 Intro to Software for Business 3
This curriculum is designed to prepare students to:
Discuss the practice of the real estate industry and residential sales transactions
Discuss the fundamentals of property ownership
Prepare and deliver oral and written presentations on real estate marketing concepts
Utilize various methods of collecting, processing, and analyzing information about organizations, consumers, and the real estate market to make informed real estate marketing decisions
Describe the effects of social, legal, ethical, and technological forces on real estate marketing decisions
Develop and deliver a professional real estate sales presentation
Perform and work with a team to apply real estate concepts
Identify the cultural, psychological, and sociological factors which influence the real estate market
Use the appropriate software and technologies to complete real estate transactions
Utilize research methods to collect and analyze information about the real estate market
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
Apply for a Full-Ride Scholarship
Are you a future student and ready to apply to HACC?
By applying to HACC, you have the opportunity to apply for a full-ride scholarship! HACC will fund two years of your education – enough to complete your associate degree.
Thanks to the support of the HACC Foundation, the College is able to offer FREE money to support future students, like you, in reaching your educational goals. Six full-ride scholarships are available – one from each of the five campuses and one through HACC’s Virtual Learning Program.
Please note that current students are not eligible for the full-ride scholarships. However, there are more than 250 scholarships available for current students.
What should you know about the full-ride scholarship?
The scholarship covers tuition, books and fees for a full academic year.
The scholarship will automatically renew each term for up to six consecutive terms if you maintain your eligibility.
Once you apply to the College and receive a HACC ID and email address, you may apply for the full-ride scholarship. You do not have to register for classes before applying for the scholarship.
Are you eligible?
To be eligible, you must:
Apply to HACC
Take 12-15 credits each term for no more than six consecutive terms (two years)
Live in Adams, Cumberland, Dauphin, Franklin, Juniata, Lancaster, Lebanon, Perry, Schuylkill or York county
Have a minimum cumulative high school GPA of 3.0
Provide a 480 SAT reading score, 21 ACT or comparable scores on the College’s placement test
Maintain a GPA of 3.0 while enrolled at HACC
Participate in at least two HACC student organizations
Real Estate Marketing: Career Associate at Harrisburg Area Community College is a specialized program designed to prepare students for a career in the real estate industry with a focus on marketing, sales, and property management. The program aims to equip students with the essential knowledge and skills needed to succeed in various real estate roles, including real estate agent, property manager, and marketing specialist. The curriculum typically covers foundational topics such as real estate principles, property law, ethics, and the legal aspects of real estate transactions. It also emphasizes marketing strategies specific to real estate, including digital marketing, advertising, client relations, and valuation techniques. Students may learn about real estate finance, appraisal, and the use of modern technology in property management and marketing efforts. Practical experiences, such as internships or cooperative education components, are often integrated to provide hands-on learning opportunities that mirror real-world scenarios. The program is designed to be accessible for students seeking to enter the workforce quickly and may lead to certification or licensing requirements mandated by state real estate authorities. Graduates of this program are well-positioned to pursue careers in real estate sales, leasing, property management, or related fields. The curriculum is aligned with industry standards to ensure graduates are workforce-ready and able to meet the competitive demands of the real estate market. The program also emphasizes the importance of ethical practices and regulatory compliance within the industry, preparing students to operate responsibly and professionally. The faculty typically include experienced industry professionals who provide mentorship and insights into current market trends. Overall, the Real Estate Marketing: Career Associate program offers a comprehensive educational pathway into the real estate sector with a focus on marketing, providing students with the tools necessary for a successful career in this dynamic field.
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