Strategic Management

Strategic Management at the University of Innsbruck is a comprehensive and rigorous program designed to equip students with the essential skills and knowledge necessary to analyze, formulate, and implement effective strategies in various organizational contexts. This program offers an in-depth exploration of how businesses and organizations navigate complex and dynamic environments, leverage competitive advantages, and achieve sustainable success. Through a blend of theoretical foundations and practical applications, students engage with core concepts such as corporate strategy, competitive analysis, innovation management, leadership, and organizational effectiveness. The curriculum emphasizes critical thinking, problem-solving, and decision-making skills, preparing graduates to excel in strategic roles across diverse industries and sectors. The program is delivered by experienced faculty members renowned for their research and expertise in strategic management, entrepreneurship, and business development. Students benefit from a variety of learning formats, including lectures, case studies, group projects, and internships, fostering a hands-on approach to understanding real-world strategic challenges. Additionally, the program encourages international perspectives and cross-cultural understanding, as students often participate in exchange programs and joint projects with other institutions worldwide. The University of Innsbruck's strategic management program aims to develop visionary leaders who can adapt to rapid technological advancements, global market shifts, and societal changes, ensuring they are well-prepared for careers in consultancy, corporate management, entrepreneurship, or academia. Graduates leave with a robust set of analytical tools, strategic frameworks, and a strong network of professionals and alumni, enabling them to make impactful decisions and drive organizational growth. Overall, the Strategic Management program at the University of Innsbruck offers a dynamic, challenging, and rewarding educational experience that prepares students for leadership roles in today's competitive and ever-changing business landscape.

First Semester

• Strategic Management 
• Strategic Marketing & Branding 
• Market Research 

Second Semester

• Organizational Behavior 
• Elective Module 
• Elective Module  

Third Semester

• Elective Research 
• Elective Module 
• Elective Module 

Fourth Semester

• Master’s Thesis 
• AG Research Colloquium for the Master's Thesis 

Elective Modules

• Innovation Management 
• Customer Insights
• Intercultural Brand Building
• Brand-Related Behavior 
• Services Marketing
• International Management
• Online Marketing
• Customer Relationship Management
• Sustainability & Natural Resource Management
• Advanced Research in Strategy 
• Advanced Research in Branding
• Advanced Research in Service Management
• Advanced Research in Marketing
• Entrepreneurship
• Marketing Performance Management
• Brand Monitoring
• Retail Brands & Store Branding
• Creativity & Change Management
• Current Topics in Strategy & Marketing
• Management Accounting
• Human Resource Management
• SAP Powered Strategic Enterprise Management
• Special Topics in International Accounting
• Interdisciplinary Perspectives on Accounting
• Corporate Valuation
• Information Economics
• Applied Risk Management
• Current Topics in Banking and Finance 
• Financial Regulation 
• Applied Behavioral Finance  
• Current Topics of Information Systems, Especially Social Aspects of Information Systems  
• Ethics in Organizations
• Gender, Work and Organization
• Art, Culture, and Expert Organizations
• HRM and Organization
• Organizational Communication and Governance
• Current Issues in Theory and Practice of Organizations
• Human Relation Management (I): Intercultural Human Resource Development 
• Human Relation Management (II): Employment-Oriented Consulting
• Interdisciplinary Skills

Requirements

• Completed a bachelor's degree in a relevant related field.
• Transcript of records including number of ECTS-Credits completed,
• Curriculum vitae,
• Proof of German language ability (level B2)

as well as (originals or officially certified copies):

• Notice (“Bescheid”) confirming awarding of bachelor’s degree,
• Diploma certificate,
• Examination certificate,
• Diploma Supplement
• Transcript (list of examinations completed).

The Master’s programme in Strategic Management at the University of Innsbruck offers comprehensive financing options to support students throughout their studies. The primary source of funding is the standard tuition fee, which is applicable for international and domestic students, with some exemptions available for specific groups such as students from the European Union or those qualifying under certain financial aid schemes. The tuition fees are structured to be competitive within the region and can be paid either per semester or as a one-time payment, depending on the student's preference.

In addition to tuition fees, students have access to a range of scholarship opportunities designed to alleviate financial burdens. The University of Innsbruck provides merit-based scholarships for outstanding academic performance, as well as need-based grants for students facing financial hardship. These scholarships may cover partial or full tuition fees, living expenses, or both, and application procedures typically involve submitting academic transcripts, personal statements, and proof of financial need. External funding sources, such as government grants and private foundations, are also available and are often promoted through university channels.

Many students finance their studies through student loans, which are offered by national banking institutions. The conditions for these loans vary but generally include low-interest rates and flexible repayment schedules. International students are advised to explore bilateral agreements between their home countries and Austria for possible financial support options or work-study opportunities. The university also encourages students to seek part-time employment opportunities in Innsbruck, with employment laws allowing students to work limited hours during semesters to supplement their income.

Furthermore, some students might be eligible for tuition fee waivers or discounts based on specific criteria such as academic excellence, loyalty status, or partnership agreements with certain regions or institutions. The university provides detailed guidance and support for students applying for financial aid, and dedicated offices assist with navigating the various options available. Overall, financing a Master’s in Strategic Management at the University of Innsbruck involves a combination of tuition fees, scholarships, external funding, loans, and part-time work, enabling students to customize their financial planning according to their individual circumstances.

The Strategic Management program at the University of Innsbruck is designed to equip students with comprehensive knowledge and practical skills necessary for effective decision-making and leadership in complex business environments. This program emphasizes the development of strategic thinking, analytical capabilities, and managerial competencies that are essential for managing organizations and fostering sustainable growth. Participants explore core concepts of corporate strategy, competitive analysis, organizational structure, and innovation management, enabling them to formulate and implement successful strategies across various industries. The curriculum integrates theoretical frameworks with real-world applications, often involving case studies, projects, and internships that provide valuable experiential learning opportunities. Students also gain insights into global market dynamics, digital transformation, and the ethical considerations in strategic leadership. The program is suitable for aspiring managers, entrepreneurs, and consultants who aim to advance their careers through a thorough understanding of strategic principles. The University of Innsbruck, renowned for its academic excellence and innovative research, ensures that the program maintains high standards through qualified faculty, up-to-date teaching methods, and strong links with the business community. Graduates of the program are well-prepared to pursue leadership roles, develop strategic initiatives, or continue their academic pursuits in related fields. The program may be offered as a full-time or part-time study, providing flexibility for students with different professional commitments. Admission requirements typically include a relevant undergraduate degree, relevant work experience, and proficiency in English. Overall, this program offers a comprehensive and challenging educational experience for those looking to excel in strategic management within a dynamic global economy.