Strategic Management

The Master's Programme Strategic Management is based on the three fundamental pillars of successful business: strategy & leadership, innovation and market leadership. These pillars form the basis of three areas of specialization in which in-depth knowledge is pursued, generated and implemented in cooperative fashion. As a result, students acquire the ability to reach sound business decisions that are reflective in nature and sustainable.

The programme emphasizes cooperative teamwork and the establishment of networks with companies and organizations. Students have the opportunity to apply their abilities and creativity at an early stage in projects for small, medium-sized and large organizations, or in scientific research projects.

The programme has an international orientation and is conducted in English. The interactive character of the programme allows students to perfect their English conversation and presentation skills. Through cooperation with students from all continents, students' awareness of multicultural differences and similarities is sharpened, and they acquire the ability to interact with other cultures.

First Semester

• Strategic Management 
• Strategic Marketing & Branding 
• Market Research 

Second Semester

• Organizational Behavior 
• Elective Module 
• Elective Module  

Third Semester

• Elective Research 
• Elective Module 
• Elective Module 

Fourth Semester

• Master’s Thesis 
• AG Research Colloquium for the Master's Thesis 

Elective Modules

• Innovation Management 
• Customer Insights
• Intercultural Brand Building
• Brand-Related Behavior 
• Services Marketing
• International Management
• Online Marketing
• Customer Relationship Management
• Sustainability & Natural Resource Management
• Advanced Research in Strategy 
• Advanced Research in Branding
• Advanced Research in Service Management
• Advanced Research in Marketing
• Entrepreneurship
• Marketing Performance Management
• Brand Monitoring
• Retail Brands & Store Branding
• Creativity & Change Management
• Current Topics in Strategy & Marketing
• Management Accounting
• Human Resource Management
• SAP Powered Strategic Enterprise Management
• Special Topics in International Accounting
• Interdisciplinary Perspectives on Accounting
• Corporate Valuation
• Information Economics
• Applied Risk Management
• Current Topics in Banking and Finance 
• Financial Regulation 
• Applied Behavioral Finance  
• Current Topics of Information Systems, Especially Social Aspects of Information Systems  
• Ethics in Organizations
• Gender, Work and Organization
• Art, Culture, and Expert Organizations
• HRM and Organization
• Organizational Communication and Governance
• Current Issues in Theory and Practice of Organizations
• Human Relation Management (I): Intercultural Human Resource Development 
• Human Relation Management (II): Employment-Oriented Consulting
• Interdisciplinary Skills

Requirements

• Completed a bachelor's degree in a relevant related field.
• Transcript of records including number of ECTS-Credits completed,
• Curriculum vitae,
• Proof of German language ability (level B2)

as well as (originals or officially certified copies):

• Notice (“Bescheid”) confirming awarding of bachelor’s degree,
• Diploma certificate,
• Examination certificate,
• Diploma Supplement
• Transcript (list of examinations completed).

Scholarships

• Erasmus+