The Science in Marketing program

The Bachelor of Science in Marketing at Fisher College offers students a comprehensive education in the dynamic field of marketing, equipping them with the essential skills and knowledge needed to succeed in various industries. This program emphasizes the development of strategic thinking, effective communication, digital literacy, and analytical capabilities, preparing students to navigate the rapidly evolving marketplace. Throughout their studies, students will explore core areas such as market research, consumer behavior, digital marketing, branding, advertising, and sales management. The curriculum combines theoretical foundations with practical applications, fostering creativity and innovation in marketing strategies. Students will engage in hands-on projects, internships, and case studies, enabling them to apply their learning in real-world scenarios. The program also emphasizes the importance of ethical practices and cultural awareness in global marketing environments. Graduates of the B.S. in Marketing are well-prepared for careers in advertising, public relations, digital marketing, market research, and sales, among others. They will be equipped with the problem-solving skills necessary to analyze market trends and develop effective marketing campaigns. The program's faculty consists of experienced professionals and academics dedicated to mentoring students and fostering a collaborative learning community. With a focus on experiential learning, students gain practical experience through internships and industry partnerships, enhancing their employability upon graduation. The Bachelor of Science in Marketing at Fisher College not only provides a solid academic foundation but also encourages personal growth, critical thinking, and lifelong learning. This program opens doors to diverse career opportunities in a competitive global economy, positioning students for success and leadership in the marketing field.

First Year
Credit hours CM105 Public Speaking3 CS101 Computer Concepts and Applications3 EC101 Macroeconomics3 EC102 Microeconomics3
 EN101 
 English I3 EN102 English II3 IS105 
 Common Experience3 MA107/117 College Algebra/Finite Math¥3 MK201 Principles of Marketing3 PS101 Introduction to Psychology3 Total Credits30Second Year
Credit hours AC121
 Financial Accounting
3
 LA204 Business Law3 MA121 Basic Statistics3 MG201 Principles of Management3 MK220 Consumer Behavior3 
 Free Elective
3
 Literature Elective
3
 Marketing Elective
3
 
 Science Elective
3/4
 Social Sciences Elective   
3
  Total Credits30/31
 Third Year
Credit hours IS210 Professional Development for Internship* 1 FI201 Principles of Business Finance3 MG315 International Management3 MK301 Marketing Research and Analysis3 MK302 Brand Strategy3 MK310 Integrated Marketing Communications3 Free Elective (4)12 Marketing Elective3 Total Credits31 Fourth Year
Credit hours MK420 Marketing Management3 MK450 Senior Project3 
 MK460 Marketing Internship
 3  Free Elective (4)
 12  Humanities Elective
 3  Marketing Elective
3 
 Social Sciences Elective3  Total Credits30 

A completed application form. We recommend that international students apply via the International Student Online Application.

A $50 application fee.

An official transcript sent directly from your secondary school. Photocopies of transcripts are not acceptable. Transcripts must be translated into English. If you are not able to provide an official, translated transcript, we recommend that you utilize the services of the Center for Educational Documentation (opens in new window), to provide Fisher College with appropriate documentation.

Official results from the Test of English as a Foreign Language (TOEFL) or its equivalent. Fisher accepts a variety of other language examinations, such as:

Paper-based TOEFL (PbT)

Computer-based TOEFL (CbT)

Internet-based TOEFL (IbT)

IELTS exam

Cambridge PET exam

The STEP Eiken exam (Japan)

The ESPT exam (Korea)

iTEP Academics: The International Test of English Proficiency (iTEP) with a minimum score of Level 5 or higher. TheiTEP score is valid for two years.

The minimum TOEFL score required for direct acceptance is 61iBT. Students with lower scores may be conditionally accepted to Fisher, or be required to attend language development courses. Students take college-level courses at the discretion of their Academic Advisor. (The school code for Fisher College is 3391.)

A notarized, current bank statement verifying that the student has a minimum of $49,000.00 U.S. Dollars in a cash account available for his or her use. If the bank account is not in the student's name, then a notarized letter of support should accompany the notarized bank statement from the holder of the account. Most consulates around the world require the applicant to prove that he or she is able to pay for his or her entire program of study.

Official college transcripts. If you intend to transfer from another college/university, you will need to forward official transcripts from that college as well as written course descriptions.

Transfer Release Form. International students transferring their I-20 from another college or language school must submit a transfer release form and a copy of their I-20 from the last college attended. All transfer students must be in good academic standing, must owe no money to their previous college, and must not have any judicial or criminal complaints against them.

The Office of Admissions reserves the right to request additional information to determine admissions eligibility.

If you would like to inquire about specific accommodations upon enrollment, please contact the Student Accessibility Services.

Financing studies for the Bachelor of Science in Marketing program at Fisher College encompass a variety of options designed to support students’ educational expenses. The college offers a range of financial aid opportunities, including federal and state grants, scholarships, institutional aid, and private funding sources. Students are encouraged to complete the Free Application for Financial Aid (FAFSA) to determine their eligibility for need-based aid programs such as the Pell Grant and Federal Work-Study opportunities. Fisher College also provides merit-based scholarships that recognize academic achievement, leadership qualities, and other talents. These scholarships are awarded annually and can significantly reduce the financial burden of tuition and fees.

In addition to institutional scholarships, students can explore external funding options, such as private scholarships offered by various organizations and corporations. The college’s financial aid office offers guidance on applying for such grants and scholarships, as well as advice on managing student loans responsibly. The college participates in federal loan programs, allowing eligible students to borrow funds to cover remaining costs not met by other aid sources. Loan options include Direct Subsidized and Unsubsidized Loans, with terms set by federal regulations.

Fisher College also provides payment plans that enable students to spread the cost of tuition over multiple installments, easing financial planning. Work-study programs allow students to gain work experience while earning money to contribute toward their educational expenses. Costs related to qualified expenses are outlined on the college’s website and include tuition fees, registration fees, and other mandatory charges, along with estimates for living expenses such as housing and food.

There are options for veterans and active-duty military personnel, including eligibility for military benefits and tuition discounts. The college also offers guidance on financial literacy to help students understand borrowing, budgeting, and managing their educational finances effectively. Overall, the college’s comprehensive approach aims to make higher education accessible and affordable, supporting students throughout their academic journey in the Marketing program.

The Bachelor of Science in Marketing at Fisher College is designed to equip students with a comprehensive understanding of the fundamental principles and practices of marketing in the contemporary business environment. The program aims to develop students’ analytical, strategic, and creative skills necessary for successful careers in various sectors of marketing, including digital marketing, advertising, sales, branding, and market research. Throughout the program, students are exposed to core topics such as consumer behavior, marketing management, data analysis, social media marketing, advertising strategies, and ethical considerations in marketing practices. The curriculum integrates theoretical foundations with practical applications, offering opportunities for internships and real-world projects that help students gain valuable industry experience.

The program typically includes courses in business communication, marketing analytics, digital marketing strategies, and market research methods. Emphasis is placed on developing strong communication skills, innovation, and strategic thinking to meet the evolving demands of the marketing field. Students learn how to analyze market data, identify target audiences, develop marketing campaigns, and evaluate their effectiveness. The program also emphasizes the importance of ethical marketing and corporate social responsibility, preparing students to make responsible decisions in their professional careers.

Fisher College’s location in Boston offers students access to a vibrant economic hub with numerous opportunities for networking, internships, and employment within leading companies and startups. The college often collaborates with local businesses and organizations to provide experiential learning opportunities, ensuring students gain practical experience aligned with current industry standards. Graduates of the program are prepared for entry-level marketing positions or further study in related fields such as business administration or communications.

Overall, the Bachelor of Science in Marketing at Fisher College provides a solid foundation in marketing principles, along with practical skills and industry connections, that can help students succeed in dynamic and competitive markets. The program’s combination of coursework, experiential learning, and strategic focus aims to prepare students for careers in a rapidly changing digital landscape, ensuring they are well-equipped to adapt and innovate.