The MSc in General Management is a one-year programme, with direct entry into the second year (Semesters 3 & 4).
The degree programme exists in two tracks. From Sept-Dec, there is the Full-English Track, where the 12 core courses are taught in English, and the classic French Track.
Participants will complete their coursework at the end of April, and then go on to an internship or a French-government VIE.
Only those completing the entire year in the Full-English Track will have this stamped on their Degree Addendum.
Content of the Programme
- 12 Core courses: all delivered in English
- Choice of 1 Elective Option: all delivered in English
- Choice of 1 Foreign Language
- Cross-disciplinary Report: either English or French
- In-compagny mission: either English or French
Those wishing an orientation in entrepreneurship do so in the second semester. In January, they select one or several pre-identified entrepreneurship courses/activities, and may even decide to carry out an entrepreneurship project as their mission.
FINANCIAL ACCOUNTING English 24 hrs. Sem. 3 3 ECTS DOBIJA Dorota
Introduction to Balance Sheets Profit & Loss Statements - How to record Training - Accounting for merchandising activities - Receivables + Inventories - Plant assets and depreciation - Liabilities & Equity
FINANCIAL ANALYSIS English 24 hrs. Sem. 3 3 ECTS YON Didier
Statement of cash flows ? Analysis of Ratios - Budgeting and pro-forma statements - Managing working capital - Planning financial needs - Internal control and audit
MARKETING English 24 hrs. Sem. 3 3 ECTS HENARD David (North Carolina State University)
Operational Vs Strategic Marketing- Marketing Contribution to Competitive Success - Marketing Environment and Strategic Analysis: External Analysis ? Competitive Analysis - Corporate Analysis - Approaches to Marketing Strategy - Product Policy - Integrated Marketing Communications ? Advertising and Direct Marketing - E-marketing and Internet Marketing - Customer Relationship Marketing (CRM) - Managing the Distribution Channel and Supply Chain ? Pricing - Controlling and Evaluating Marketing Management Activities
BUSINESS STRATEGY French 24 hrs. Sem. 3 3 ECTS BEY Christophe
What Is Strategy? - Strategies at the Business Level - Evaluating Environmental Threats & Opportunities - External Analysis: Customers and Suppliers/ Competitors and Partners ? Evaluating Firm Strengths and Weaknesses - Vertical Integration; Cost Leadership ? Flexibility - Competitive Rivalry and Competitive Dynamics
RELATIONAL DEVELOPMENT English 24 hrs. Sem. 4 3 ECTS PETERSON Jonathan
Self-Awareness and Behaviour - Self-Disclosure and Trust - Self-management and Stress - Communication: Non-verbal and Verbal - Managing conflict - Establishing individual goals - Working in teams and workgroups - Individual coaching and feedback
HUMAN RESOURCE MANAGEMENT English 24 hrs. Sem. 4 3 ECTS ROGER Alain
, LACAZE Delphine
Roles and responsibilities in HR management - HRM models - HR planning - HR information and control systems ? Recruitment - Training and development - Compensation systems - Personnel appraisal systems
FOREIGN LANGUAGE French 24 hrs. Sem. 3 3 ECTS
Beginning Spanish, Intermediate Spanish, Advanced Spanish, Chinese, French as a foreign language.
ENGLISH OPTION English 24 hrs.
INTERNATIONAL BUSINESS LAW English 24 hrs. Sem. 4 3 ECTS SFADJ, Rubin
Sources of Law in International Business: Different legal systems - Common vs. Civil Law - International Trade usages or customs - Sources of law in International Business and Litigation - EU Laws & Courts - International Arbitration - Jurisdiction and Choice of Law - Contract Law (principal focus, the Vienna Convention - Start-ups and Business Organizations in Foreign Countries.
COST CONTROL English 24 hrs. Sem. 4 3 ECTS BOISSELIER, Patrick
Costs analysis and Pricing of goods: Expenses of the period, non incorporable & additional charges, The valuation Models - The elementary model - Inventories valuation - Direct/Indirect costs - Variable/Fixed costs - Costing models & the pricing of goods - The activity based management - Planning and Control Processes: The advantages of planning and budgeting - Standard costs and flexible budgets - Variance analysis - Efficiency variance Performance management.
SUPPLY CHAIN MANAGEMENT AND LOGISTICS English 24 hrs. Sem. 4 3 ECTS BONET Dominique
Issues and Challenges in decentralised Supply Chain - Strategies for Managing SC Inventory - Supply Chain Coordination I: Coordinated Strategies to improve Inventory Cost Performance - Coordination II: Coordinated Strategies to improve service performance - Coordination III: Coordinated Strategies to enhance Revenue - Distribution Strategies in Supply Chain - E-business and its impact on Supply Chain Performance - Supply Chain Strategy ? Putting the Puzzles together & Conclusion
FINANCIAL DECISIONS English 24 hrs. Sem. 4 3 ECTS LANTZ Jean-Sébastien
Presentation of the principal concepts used in Finance decision-making models setting objectives and analysing results - Financial evaluation of assets Investment decisions in questionable and risky environments - Cost and structure of capital - short-term Financial management - financial instruments.
PROFESSIONAL SCENARIOS English 48 hrs.
Cross-Disciplinary Report (not required for Apprentices)
Participants will write and defend a monograph which provides an in-depth strategic, marketing, and financial analysis of a publicly-listed company.
The oral defence will be made in English before a cross-disciplinary board of professors.
A minimum three-month mission in France or abroad in a company or organisation, putting into practice the managerial skills acquired during the academic year, supervised by a faculty tutor under the responsibility of the Programme Director.
Examples of Internship Assignments
- Market Study
- Competition Study in Europe
- Project Management Assistance
- Design and Implementation of Quality System
- Budgetary Control
- Maintenance Management Method
- Benchmarking for several Production Sites
- Design of a Business Plan