Marketing is indispensable in top managements choice of markets, competitors and business portfolios. The Marketing programme provides students with qualifications in state-of-the-art approaches in several marketing policy areas: innovation and channel management, product/market selection, pricing and profit planning, marketing research, customer relationships, and communications management.
The first semester features the following courses: Marketing in Context, Marketing Research, Economics of Strategy and Economic Psychology. The first course places the marketing discipline in a wider context, while the following three provide students with the methodological and theoretical underpinnings for their study.
The second semester comprises the following specialising courses: Marketing Communication, Pricing Strategy, Innovation Management, Managing Marketing Channels and Networks, Customer Relationship Management, and Marketing Management and Strategy. The first five courses provide students with qualifications in central marketing policy areas, while Marketing Management and Strategy focuses on marketing management from a strategic perspective, thereby linking all policy areas to decision-making at top management level.
In the third semester, students can choose courses in their areas of interest. These can be taken at Aarhus University, at a partner university outside Denmark, or at the AU Summer University. Students can also participate in internship programmes in Denmark or abroad.
The fourth semester is devoted to the final thesis, where students have the opportunity to concentrate on and specialise in a specific field of interest.
Graduates with a specialisation in marketing are qualified to fill positions in a broad range of areas, including marketing management, communications management, strategic market orientation, marketing strategy and planning, relationship management (as key account managers), and market-oriented product management (development).
1st semester 30 ECTS
2nd semester 30 ECTS
3rd semester 30 ECTS
4th semester 30 ECTS
In the third semester you can choose elective courses within your areas of interest. The courses can either be taken at Business and Social Sciences during the semester, at the AU Summer University or at one of our more than 200 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.
The fourth semester is devoted to the final thesis. You may choose the topic of the thesis freely and so get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted, it is defended before the academic advisor as well as an external examiner.
You apply online through the Aarhus University self service system. To be able to apply online, you first have to create a self service account. Once you have created your account and logged on the self service system, please select the option "Application form for free movers (non-exchange)".
Please be aware that you need to start your application within 24 hours of creating the self service account.
To best prepare your application, it is important to understand the structure and the different locations of Aarhus University. Aarhus University has three different campuses (located in Aarhus, Herning and Emdrup) and is divided into four faculties, which are subdivided into 26 departments.
Remember when choosing courses that you may only take courses at one location and within one faculty. You may not choose courses at more than two different departments.
It is important that you have a relevant academic background for the courses that you apply for. You must have taken courses at your home university within the specific subject field you have applied to in order to be accepted to any of the departments.
EU students can sign up for 5 ECTS to 30 ECTS during a semester. To obtain a study and work permit, students from outside the EU/EEA have to study 30 ECTS in total (20 ECTS at one department). If you choose courses at more than one department, it is important that you choose at least 20 ECTS at one department. Students applying for courses at Aarhus BSS, should only apply for courses at one department.
At the application form, you can apply for housing as well, if needed.
You will be required to attach the following documents to your application:
Students applying to Aarhus BSS only: Students must upload a letter confirming that they will be able to transfer credits from Aarhus University to a degree at the home institution. If you cannot provide this documentation, you will be assessed according to the admission requirements of the relevant degree programme(s). Students can complete and upload this template or a similar document from the home university.
You will be informed approximately six weeks prior to semester start whether you meet the prerequisites to be enrolled in the requested courses. However, as enrolment in courses for free mover students is dependent on available space in the relevant courses, you will not receive final confirmation about course enrolment until approximately two weeks prior to semester start. If there is space left in the courses, you will receive a notification about this and an invoice. Only after the invoice has been paid in full, will you receive a Letter of Enrolment and be enrolled in the requested courses. Please be aware that due to this procedure, Aarhus University cannot guarantee that free mover students will be admitted and enrolled in courses by semester start.