Marketing with Psychology

The Bachelor's Degree in Marketing with Psychology at the University of Buckingham offers a comprehensive curriculum designed to equip students with a deep understanding of marketing principles and psychological theories that underpin consumer behavior. This interdisciplinary programme combines core marketing strategies, market research techniques, digital marketing, brand management, and advertising with insights from psychology to enable students to analyse and predict consumer actions effectively. Throughout the course, students will develop critical thinking, analytical skills, and practical competencies necessary for success in the modern marketing industry. The programme emphasizes real-world applications through case studies, group projects, and internships, providing learners with valuable experience in devising marketing campaigns and understanding consumer motivations. The inclusion of psychology modules enhances students’ ability to interpret psychological factors influencing decision-making, perception, and motivation, which are essential in designing effective marketing strategies. The programme is delivered by experienced academics and industry professionals, ensuring a blend of academic rigour and practical relevance. Students will also have access to modern facilities, marketing labs, and research resources to support their learning journey. The degree prepares graduates for diverse career opportunities in marketing, advertising, consultancy, market research, and related fields, with many students gaining employment at leading companies or progressing to postgraduate study. With its flexible study options and supportive academic environment, the University of Buckingham’s Marketing with Psychology programme aims to nurture innovative thinkers and strategic marketers who can adapt to a rapidly changing global marketplace.

Detailed Course Facts

• EUR 14015 Year (EEA)
• EUR 19930 Year (Non-EEA)

Home/EU £11,250; International £16,000

• English

Course Content

Teaching is carried out through a combination of formal lectures supported by tutorials and seminars. A key feature of the Buckingham teaching method is the use of small tutorial groups which provide the most effective means of ensuring that the students benefit from the academic expertise at their disposal. It is also the philosophy of the Business School to be available to students outside the scheduled tutorial times and to encourage good working relationships between staff and students.

At the beginning of each term, we provide our students with module outlines and reading lists for each module. We also provide a tutorial question pack, which the students work through week by week. Each week corresponds with the subject given in the lectures and at each tutorial the students have the opportunity to discuss their answers to the tutorial questions. Solutions to the numerical tutorial questions are handed out each week so, by the end of the term, the students have a very useful pack of material to help with their revision. Lecturers are available throughout the term to help students with their revision for the examinations. An increasing proportion of course material is available on the Universitys own Virtual Learning Environment.

English Language Requirements

IELTS band : 6 CAE score : 60(Grade C) TOEFL paper-based test score : 550 TOEFL iBT® test : 79

To study at this university, you have to speak English. We advice you to

Requirements

All applicants must meet the following entry requirements:

• 280 UCAS Points or Equivalent, and
• Level of English required

English language requirements

• IELTS: Average of 6.0 (with 5.5 or above in each component)
• TOEFL: (Internet-based) 79-80
• TOEFL: (Paper-based) 550
• Cambridge Certificate of Proficiency in English (CPE): C or higher
• International GCSE English as a Second Language: C or higher on extended curriculum
• London University GCE O level Syllabus B in English Language: C or higher
• Oxford-ARELS Examination Higher Level: Credit or Distinction
• Pearson Test of English Academic (PTE Academic): 50-57

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than University of Buckingham.

Funding

Bursaries and scholarships can be a great way of financing your studies, and enabling you to achieve your potential. If you win a scholarship, you receive a discount on your fees and, most important, a scholarship on your CV will make you stand out to future employers.

How many bursaries and scholarships are available?

A number of scholarships and bursaries are awarded annually by the University which vary from partial fee to full-fee awards. These are thanks to the donations received from supporters of the University, including the Audrey Osborn Trust, The Headley Trust, Garfield Weston Foundation, Brunner Family Trust, RM & D Gregory, Eranda Foundation and John Desborough Memorial Bequest.

Applications are now closed for July and September 2012 applicants. We will be considering January and April 2013 applicants from Monday 17 September, the deadline for submission will be Friday 2 November.

The following Scholarships have specific entry criteria and / or deadlines:

• Sir Ray Tindle Scholarships
• The Paul E H Davis Awards Deadline for applications: 31 October 2012 for Exhibitions & flexible for Research Scholarship.

Entry requirements & procedure

It is the Universitys policy to ensure that bursaries and scholarships are awarded to those who might not otherwise have the opportunity to benefit from a University education. In the case of some scholarships, at the request of the donor, academic merit will also be taken into consideration.

All awards are subject to your meeting the Universitys academic entry requirements and abiding by the rules and regulations. To be eligible to apply for a scholarship you will need to have been offered a place to study at Buckingham. In the case of UCAS applications, if you are made an award you will need to select Buckingham as your firm acceptance choice.

Please note: these awards are made to new students only, current students are not eligible to apply.

The University of Buckingham offers a comprehensive program in Marketing with Psychology designed to equip students with a solid understanding of marketing principles combined with insights into psychological theories and practices. This interdisciplinary degree aims to prepare graduates for dynamic careers in marketing, advertising, consumer behavior analysis, and related fields. Throughout the course, students explore core marketing concepts such as market research, strategic planning, digital marketing, branding, and sales techniques, all within the context of psychological insights into consumer behavior and decision-making processes. The program emphasizes practical skills development through case studies, group projects, and internships, enabling students to apply theoretical knowledge in real-world scenarios. Students also study foundational psychology topics, including cognitive processes, social psychology, motivation, and perception, to better understand how consumers think and behave. The curriculum is designed to promote critical thinking, analytical skills, and creativity, essential for innovative marketing strategies. The program benefits from Buckingham’s personalized teaching approach, small class sizes, and close faculty-student interaction. Students have access to modern facilities, industry guest lectures, and networking events that enhance experiential learning opportunities. The degree aims to produce graduates who are well-versed in both marketing techniques and psychological principles, giving them a competitive edge in diverse employment sectors such as advertising agencies, market research firms, digital marketing companies, and corporate marketing teams. The program also fosters research skills and an understanding of ethical considerations in marketing practices. Whether students aspire to work in brand management, consumer research, or digital marketing, this degree provides a versatile foundation. Additionally, Buckingham’s supportive learning environment and strong ties with industry partners help students build professional networks and gain valuable insights into modern marketing challenges. Graduates of the program are expected to emerge as innovative thinkers ready to make meaningful contributions to the marketing industry and to understand the psychological underpinnings that influence consumer choices and market trends. The program is accredited by relevant bodies and is aligned with current industry standards to ensure that students receive a relevant and up-to-date education. Students are encouraged to undertake placements abroad or other experiential opportunities in order to broaden their professional horizons and cultural awareness. Overall, the Marketing with Psychology degree at the University of Buckingham prepares students for a competitive and evolving market by combining scientific understanding with practical marketing skills, fostering a comprehensive educational experience suited to the demands of the 21st-century marketplace.