Master in Foreign Trade and International Marketing

The Master in Foreign Trade and International Marketing at INSA Business School is a comprehensive and specialized programme designed to equip students with the advanced skills and knowledge necessary to excel in the dynamic fields of international commerce and global marketing. This programme offers an in-depth understanding of the complexities of international trade regulations, cross-cultural communication, supply chain management, and strategic marketing in a global context. Students will engage with a diverse curriculum that combines theoretical frameworks with practical applications, including case studies, projects with real-world companies, and simulations that prepare them for the challenges of international business environments. The programme emphasizes key areas such as international market research, digital marketing strategies, trade finance, export and import management, and the legal aspects of international transactions.

Students will benefit from the expertise of experienced faculty members who bring a wealth of academic knowledge and industry experience, ensuring a rich learning environment. The programme also fosters the development of critical skills such as negotiation, leadership, and analytical thinking, essential for managing international business operations effectively. A strong emphasis is placed on linguistic proficiency and cultural awareness, enabling graduates to navigate different markets with confidence and agility. The programme offers opportunities for internships and networking with global companies, facilitating practical experience and professional connections that are vital for career advancement. Upon graduation, students will be prepared for roles such as international trade manager, global marketing strategist, export coordinator, and business development specialist. Overall, the Master in Foreign Trade and International Marketing aims to cultivate versatile professionals capable of leading international projects, expanding global markets, and contributing to the success of multinational corporations.

• International marketing and exporting
• International Trade: Better importing
• The international environment
• Export market selection: definition and strategies
• Export market entry strategies
• Export entry modes
• Non-export entry modes
• The export order and physical distribution
• International Transport
• International financing and methods of payment
• Strategic Options of the Company in the International Markets
• The Market Research at an International Level
• The International Policy of the Product
• Pricing Policy
• Global Sourcing
• The Direction Of International Sales
• International Communication
• International Marketing Planning
• Organization, Coordination and Control of International Marketing

Program requirements for the Master in Foreign Trade and International Marketing at INSA Business School typically include the following criteria:

Applicants must hold a recognized undergraduate degree or equivalent from an accredited university in fields related to business, economics, marketing, or international relations. A competitive academic record demonstrating strong foundational knowledge in relevant subjects is expected. Proficiency in English is mandatory, with accepted standardized test scores such as TOEFL or IELTS; a minimum TOEFL score of 90 or an IELTS band of 6.5 is generally required unless the applicant's previous education was conducted in English. Additionally, applicants must submit a completed application form, a personal statement outlining career goals and motivation for pursuing this master’s program, and two letters of recommendation from academic or professional references who can attest to the applicant’s suitability for graduate study.

Work experience is not strictly required but may be considered an asset, especially relevant internships or employment in international trade, marketing, or related fields. The admissions committee also evaluates extracurricular activities, leadership skills, and any international experience or language skills beyond the required proficiency. For international applicants, a valid passport and possibly a student visa are necessary. Some programs may require applicants to participate in an interview, either in person or via video conference, to assess their motivation and communication skills.

Applicants are encouraged to prepare a comprehensive CV highlighting relevant academic achievements, professional experience, language skills, and extracurricular activities. Language proficiency certificates should be submitted together with the application. It is also recommended that applicants familiarize themselves with the program’s focus areas, including international marketing strategies, global trade regulations, and cross-cultural communication, to better tailor their application and demonstrate their commitment to the field.

In summary, the entry requirements ensure that candidates possess the academic background, language proficiency, motivation, and, where applicable, relevant experience to succeed in this rigorous master's program.

There is no available specific information regarding the financing studies for the Master in Foreign Trade and International Marketing program at INSA Business. Generally, students pursuing this master’s program can explore various options for financing their education, including scholarships, grants, student loans, and part-time work opportunities. INSA Business may offer scholarships for outstanding students based on academic performance, regional origin, or specific criteria related to international trade and marketing fields. Additionally, students might be eligible for government-funded loans or financial aid packages depending on their country of residence and the regulations applicable. International students may have access to external funding sources, including scholarships from their home countries, private foundations, or international organizations supporting higher education. Some students may also consider work-study programs or part-time employment opportunities in related industries to support their studies financially. It is advisable for prospective students to contact the admissions or financial aid office at INSA Business directly to obtain detailed information about available financial support options, application procedures, and eligibility criteria. Furthermore, students should explore external scholarship programs, international exchange grants, and institutional partnerships that may provide financial assistance for international students enrolled in the Master in Foreign Trade and International Marketing. Planning ahead and securing funding early is essential to ensure a smooth educational journey. In summary, while specific details about financing options for this particular program are not publicly available, potential students are encouraged to investigate both institutional and external sources of financial support to fund their studies effectively.

The Master in Foreign Trade and International Marketing at INSA Business School is a comprehensive postgraduate program designed to prepare students for successful careers in the global business environment. This master's program emphasizes the development of strategic skills necessary to operate effectively in international markets, combining theoretical knowledge with practical application. The curriculum covers a wide range of topics, including international business strategies, global market analysis, export and import management, international logistics, trade finance, and cross-cultural communication. Students also gain insights into digital marketing strategies, consumer behavior across different cultures, and the legal and regulatory frameworks governing international trade. The program is taught by experienced faculty members who bring a mix of academic expertise and real-world business experience, ensuring that students are well-equipped for the challenges of international commerce. INSA Business School collaborates with various multinational companies and provides students with opportunities for internships and projects, fostering practical skills and professional networking. The language of instruction is primarily English, facilitating international student participation and preparing graduates for the global job market. The program typically lasts one to two years and includes both coursework and a final thesis or project, allowing students to engage deeply with specific areas of interest. Graduates of this master’s program often find employment in export and import companies, international marketing agencies, logistics firms, and multinational corporations. They are also qualified to work in consultancy roles, trade departments of large companies, or start their own businesses in the international trade sector. Career services and alumni networks provided by INSA Business School support students in their professional development and job placement after graduation. Overall, the Master in Foreign Trade and International Marketing aims to develop highly skilled professionals capable of managing complex international trade operations and leading marketing initiatives across different cultural and legal environments. This program is highly suitable for individuals passionate about international business, commerce, and marketing strategies, seeking to expand their expertise and career opportunities in the competitive global marketplace.