Management and Marketing in Cross-cultural Context

Management and Marketing in Cross-cultural Context at Collegium Civitas is a comprehensive and interdisciplinary program designed to equip students with the skills and knowledge necessary to excel in the global business environment. This program emphasizes understanding the complexities of managing and marketing across diverse cultural settings, fostering cultural awareness, and developing strategic competencies to operate effectively in international markets. Students will explore contemporary topics such as intercultural communication, global marketing strategies, international management practices, and cross-cultural negotiation techniques. The curriculum combines theoretical foundations with practical applications, including case studies, internships, and collaborative projects with international organizations, allowing students to gain hands-on experience. The program also offers courses that delve into regional business environments, cultural differences, and legal considerations affecting international commerce. Graduates will be prepared to pursue careers in multinational corporations, consulting firms, international NGOs, and governmental agencies, or to develop their own entrepreneurial ventures with a nuanced understanding of cross-cultural dynamics. The faculty comprises experienced academics and industry professionals committed to providing personalized mentorship and support. With a focus on fostering international cooperation and intercultural competence, the program prepares students to become strategic thinkers and effective leaders capable of managing diverse teams and marketing products or services across borders. Furthermore, students will have opportunities to participate in exchange programs and workshops, broadening their perspectives and building a global professional network. Overall, the Management and Marketing in Cross-cultural Context program at Collegium Civitas offers an immersive educational experience designed to meet the demands of today's interconnected world.

Detailed Course Facts

• EUR 2300 Year (EEA)
• EUR 2300 Year (Non-EEA)

Tuition fee (per semester) - 1150 EUR; Application fee - 65 EUR; Entry fee - 100 EUR - covers all administrative paper work during the time of studies

• English

Course Content

• World History 1914 1949
• World History since 1949
• Introduction to International Relations
• Theory of International Relations
• Political and Economic Geography
• Introduction to Sociology
• Introduction to Political Science
• Analysis of Current World Affairs
• Philosophy
• Introduction to Law
• International Public Law
• Public Administration
• European Civilization
• Strategic Studies
• Polish Foreign Policy
• Introduction to European Integration
• Physical Education
• Foreign Language
• BA Seminar
• Internship

• Statistics
• Demography
• Microeconomics
• Macroeconomics
• International Economics
• International Marketing
• Introduction to Management
• World Economic History
• Contemporary Economics Policy
• Introduction to International Business
• International Business Strategies
• Successful Leadership Strategies

English Language Requirements

IELTS band : 6 TOEFL paper-based test score : 510 TOEFL iBT® test : 70

To study at this university, you have to speak English. We advice you to

Requirements

If you are genuinely interested in International Relations or Political Science and you are convinced that you are a well-qualified candidate, there are two really important elements of the admissions package that you have to get before becoming a student at our university: a proof of English proficiency and a legalization of your diploma (or an apostille) together with a certificate stating that you are entitled to study at a university/college.

The legalization or the apostille together with the certificate are necessary to have your diploma nostrified (recognized) in Poland or to have it exempt from nostrification (in the case of Higher Education Diplomas).

Important additional requirements for non-Polish citizens stemming from the legal regulations concerning recognition of school certificates and diplomas from institutions of higher education:

a) Only diplomas issued in Polish or English can be considered. Diplomas issued in other languages have to be translated into Polish or English by an official translator or by the Polish Embassy or Consulate.
b) While in Poland, international students will be required to nostrify their diplomas in a local educational council unless they come from the countries with which Poland has special recognition agreements

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Alumni Study Travel Fund

  Scholarships for students who are already attending the University of Reading.

• Amsterdam Merit Scholarships

  The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Collegium Civitas.

Management and Marketing in Cross-cultural Context at Collegium Civitas offers students a comprehensive understanding of management and marketing principles within global and multicultural environments. This program is designed to equip students with the skills necessary to navigate complex cross-cultural interactions, adapt marketing strategies to diverse markets, and develop leadership competencies in international settings. The curriculum emphasizes theoretical knowledge combined with practical application, incorporating case studies, project-based learning, and internships that foster real-world experience. Students examine topics such as international marketing, intercultural communication, global business strategies, consumer behavior across different cultures, and management practices tailored to international organizations. The program also highlights the importance of cultural sensitivity, ethical considerations in international business, and innovative approaches to marketing challenges in a multicultural context. Collegium Civitas emphasizes interdisciplinary learning, drawing from economics, sociology, political science, and communication studies to prepare graduates for careers in multinational corporations, international NGOs, government agencies, and consulting firms. Graduates will be equipped to analyze market trends, develop culturally appropriate marketing campaigns, and lead diverse teams effectively. The program duration is typically two years, with options for placements abroad and language proficiency enhancement. Admission requirements include a high school diploma, proficiency in English, and motivation for international and cross-cultural careers. Upon completion, students receive a Bachelor's/Master's degree (specify based on actual program level). The program fosters critical thinking, intercultural awareness, and strategic problem-solving skills essential for succeeding in the global marketplace.