Marketing

The Bachelor of Marketing at the University of South Australia is a comprehensive undergraduate program designed to equip students with a solid foundation in marketing principles, strategic thinking, and practical skills needed to excel in today's dynamic business environment. Throughout the course, students will explore core concepts such as consumer behaviour, market research, digital marketing, branding, and advertising, gaining insights into how organizations engage with their target audiences effectively. The program emphasizes real-world applications by integrating industry projects, case studies, and internships, enabling students to develop critical thinking and problem-solving abilities aligned with current marketing trends and technologies. Students will also learn about data analysis, social media strategies, and the ethical considerations essential to responsible marketing practices. With a focus on innovation and creative approaches, graduates will be prepared to pursue diverse careers across various sectors, including advertising agencies, retail, healthcare, technology firms, and consulting agencies. The curriculum is designed to foster leadership qualities, entrepreneurial mindset, and adaptable skillsets to meet the evolving demands of the marketing industry. Additionally, students benefit from access to state-of-the-art facilities, industry connections, and academic support from experienced faculty dedicated to student success. Upon graduation, students will possess the knowledge and practical experience necessary to develop effective marketing campaigns, analyze market trends, and contribute meaningfully to organizational growth and brand development. The Bachelor of Marketing at UniSA aims to produce well-rounded professionals who can think strategically, communicate persuasively, and innovate continuously to create value for their organizations and communities.

The School of Marketing and the Ehrenberg-Bass Institute for Marketing Science welcome applications for research in the areas of advertising and media, brand performance, consumer behaviour, customer loyalty, international marketing, packaging, pricing, and wine marketing. Supervisory teams are available in these research areas.

A research degree will allow you to challenge yourself, increase your career opportunities, make your ideas public and contribute to society. You will conduct research under the supervision of world-class experts and engage with industry, government, education providers and professions to solve real-world problems.

The practical experience gained through a research degree will help you achieve more in all aspects of your career—not only will you gain a deeper understanding of your chosen topic, you will also learn transferable life and employability skills such as project management, high-level writing, public speaking, proposal development and specialist knowledge.

You may be eligible to be considered for admission if you have:

• Honours Level 1, Honours Level 2A (H2A), a Masters by Research or an appropriate masters degree
• Honours Level 2B (H2B) or a Graduate Diploma, plus demonstrated capabilities as proven through evidence of professional work experience in the field of proposed study and by relevant quality publications 
• a Bachelor Degree, Double Degree, Honours Level 3 (H3) or a Graduate Certificate, plus:
  • demonstrated research capabilities as proven through evidence of professional work experience in the field of proposed study and by relevant quality publications
  • additional work experience and publications.

 Research degree scholarships enable you to focus on your research without needing to do paid work.

Some scholarships are linked to specific research projects at the University.

Scholarships are available for both domestic and international students looking to undertake a research degree, and are normally tax-free for full-time students. They are available to students enrolling in the University's areas of research concentration and research strength.

• View scholarships and projects for domestic applicants (Australian and New Zealand citizens and permanent residents of Australia). These scholarships provide a living allowance. Domestic students are exempt from tuition fees for the normal duration of the program.
• View scholarships and projects for international applicants. These scholarships generally cover tuitions fees and Overseas Student Health Cover, and provide a living allowance.

You might also like to explore High achiever scholarships, Vacation Research Scholarships, and Vice Chancellor and President's Scholarships

Other grants and awards may also be available while studying – for example, to support you to present your research at national or international conferences, or to publish your research.

The Bachelor of Marketing at the University of South Australia is a comprehensive undergraduate program designed to prepare students for a diverse and dynamic career in the marketing industry. The curriculum provides a robust foundation in fundamental marketing principles, including consumer behavior, market research, brand management, digital marketing, advertising, and strategic planning. Students gain practical skills through real-world projects, internships, and industry placements, which enhance their employability and professional development. The program emphasizes the importance of ethical marketing practices, sustainability, and the integration of technological advancements in marketing strategies. Students have access to state-of-the-art facilities and resources, including access to analytics tools and digital marketing software, ensuring they are well-equipped for the current digital landscape. The university offers a flexible learning environment with options for full-time or part-time study, enabling students to balance their education with personal and professional commitments. The faculty comprises experienced academics and industry professionals who bring current insights and best practices into the classroom. Graduates from the Bachelor of Marketing at UniSA are well-prepared for careers in marketing management, digital marketing, advertising agencies, market research firms, and corporate communications. They also possess the entrepreneurial skills needed to start their own businesses or consultancy services. The program encourages international perspectives, providing opportunities for overseas exchanges or internships to gain global marketing insights. Overall, the Bachelor of Marketing at the University of South Australia combines theoretical knowledge with practical application, fostering innovative thinking and strategic decision-making skills essential for success in the rapidly evolving marketing industry.