Marketing

Description

Considerable latitude exists in the program. Some students concentrate on mathematical modeling, and the selection of strategy and its impact on firm behavior. Others use behavioral science to explain customer choices. Each student is asked to achieve depth in one of these areas, since the faculty feels that this is a prerequisite for doing innovative research. However, a marketing scholar must ultimately be able to interact with a diverse group of colleagues regarding multifaceted problems. For this reason, the faculty encourages students to gain basic skills in the behavioral sciences as well as in mathematical/statistical analysis.

Students work closely with faculty members to develop, conduct, and report significant research. A marketing student's program of study usually includes all doctoral seminars taught by the marketing faculty, some doctoral seminars taught by other Yale School of Management faculty, and a considerable number of graduate-level courses in related departments outside the school, including Economics, Psychology, Political Science, and Law.

Contents

The curriculum for the Doctoral program is an intensive course of study designed to prepare PhD students for a successful career in academia. Over the first two years, students take 14 courses, which include two core courses, a social science sequence, an empirical methods sequence, a depth requirement, a breadth requirement, and electives. Each student will also be required to complete a two-term sequence in a social science and a two-term sequence in empirical methods.

Sample Depth sequences:

Quantitative:

• Microeconomic Analysis I
• Econometrics I
• Econometrics II
• Game Theory I
• Game Theory II
• Industrial Organization I
• Industrial Organization II
• Doctoral Seminar in Marketing I
• Doctoral Seminar in Marketing II

Behavioral:

• Social Psychology I
• Social Psychology II
• Quantitative Methods I
• Quantitative Methods II
• Research Methods in Psychology I
• Research Methods in Psychology II
• Experimental Design and Analysis
• Doctoral Seminar in Marketing I
• Doctoral Seminar in Marketing II
• Behavioral Decision Making

Students are also expected to attend the following seminar series:

• Marketing Workshop (where Marketing scholars from the U.S. and abroad present their research).
• PhD Student Research Workshop (where Marketing PhD students in residence discuss their research).

Requirements

Applications are considered only once per year, and all new students begin their doctoral studies in the fall term. Classes are not offered on evenings or weekends, nor is it possible to be a student in the program while holding a full-time job. Applicants are required to take either the GRE or GMAT test.

English Language Requirements

TOEFL iBT® test: 101

Funding

All students admitted to the program are given full financial aid for five years as long as they continue to satisfy the program's academic requirements. The aid consists of a tuition waiver and a stipend that is comparable to stipends offered by other leading Schools of Management.

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Accreditation

The mission of the Yale School of management is educating leaders for business and society. The school’s students, faculty, and alumni are committed to understanding the complex forces transforming global markets and using that understanding to build organizations—in the for-profit, nonprofit, entrepreneurial, and government sectors—that contribute lasting value to society.