Marketing

Become an expert in your chosen field of research by studying a Doctor of Philosophy (PhD) at the UniSA Business School. You'll be applying your unique perspective to the most important and challenging questions we are facing today and into the future. Mentored by a world-class research supervisor, you'll make a contribution to knowledge through independent research and learn advanced skills in analysis and debate, problem-solving and communication. 

A research degree graduate of the University of South Australia:

• has an understanding of current research based knowledge in the field, its methodologies for creating new knowledge, and can create, critique, and appraise new and significant knowledge
• is prepared for lifelong learning in pursuit of ongoing personal development and excellence in research within and beyond a discipline or professional area
• is an effective problem solver, capable of applying logical, critical and creative thinking to a range of research problems
• can work both autonomously and collaboratively as a researcher within a particular discipline or professional area and within wider but related areas
• is committed to ethical action and social responsibility as a researcher in a discipline or professional area and as a leading citizen
• communicates effectively as a researcher in a discipline or professional area and as a leading member of the community
• demonstrates international perspectives in research in a discipline or professional area and as a leading citizen.

The School of Marketing and the Ehrenberg-Bass Institute for Marketing Science welcome applications for research in the areas of advertising and media, brand performance, consumer behaviour, customer loyalty, international marketing, packaging, pricing, and wine marketing. Supervisory teams are available in these research areas.

A research degree will allow you to challenge yourself, increase your career opportunities, make your ideas public and contribute to society. You will conduct research under the supervision of world-class experts and engage with industry, government, education providers and professions to solve real-world problems.

The practical experience gained through a research degree will help you achieve more in all aspects of your career—not only will you gain a deeper understanding of your chosen topic, you will also learn transferable life and employability skills such as project management, high-level writing, public speaking, proposal development and specialist knowledge.

You may be eligible to be considered for admission if you have:

• Honours Level 1, Honours Level 2A (H2A), a Masters by Research or an appropriate masters degree
• Honours Level 2B (H2B) or a Graduate Diploma, plus demonstrated capabilities as proven through evidence of professional work experience in the field of proposed study and by relevant quality publications 
• a Bachelor Degree, Double Degree, Honours Level 3 (H3) or a Graduate Certificate, plus:
  • demonstrated research capabilities as proven through evidence of professional work experience in the field of proposed study and by relevant quality publications
  • additional work experience and publications.

 Research degree scholarships enable you to focus on your research without needing to do paid work.

Some scholarships are linked to specific research projects at the University.

Scholarships are available for both domestic and international students looking to undertake a research degree, and are normally tax-free for full-time students. They are available to students enrolling in the University's areas of research concentration and research strength.

• View scholarships and projects for domestic applicants (Australian and New Zealand citizens and permanent residents of Australia). These scholarships provide a living allowance. Domestic students are exempt from tuition fees for the normal duration of the program.
• View scholarships and projects for international applicants. These scholarships generally cover tuitions fees and Overseas Student Health Cover, and provide a living allowance.

You might also like to explore High achiever scholarships, Vacation Research Scholarships, and Vice Chancellor and President's Scholarships

Other grants and awards may also be available while studying – for example, to support you to present your research at national or international conferences, or to publish your research.