Business Administration, Concentration in Marketing

The Bachelor of Business Administration with a Concentration in Marketing at Cape Breton University offers students a comprehensive education in core business principles combined with specialized marketing knowledge. This program is designed to prepare students for successful careers in the dynamic and competitive field of marketing by providing a solid foundation in business management, economics, accounting, and organizational behavior. Students will explore various aspects of marketing including market research, consumer behavior, digital marketing strategies, branding, advertising, and sales management. The curriculum emphasizes both theoretical understanding and practical application, ensuring graduates are well-equipped to devise effective marketing strategies, analyze market trends, and engage with diverse audiences.

Throughout the program, students gain valuable skills in communication, critical thinking, and data analysis, which are essential in today's globally connected marketplace. The program also offers opportunities for experiential learning through internships, case studies, and collaborative projects with local businesses and community organizations. This hands-on approach helps students develop real-world insights and professional networks that are vital for career advancement. Additionally, the program encourages students to engage with current industry issues and innovative marketing techniques, including digital media and social networking platforms.

Cape Breton University's Business Administration with a Marketing concentration is committed to fostering a diverse and inclusive academic environment that supports individual growth and leadership development. Graduates of the program will be prepared for roles in marketing management, advertising, market research, brand development, and sales within various sectors such as retail, services, manufacturing, and technology. The program's combination of rigorous academics, real-world experience, and a focus on communication skills makes it an excellent choice for students aspiring to thrive in the evolving marketing landscape. Enrolling in this program provides students with the knowledge, skills, and confidence needed to succeed in a competitive global marketplace and to make impactful contributions to their organizations and communities.

The Bachelor of Business Administration, Concentration in Marketing at Cape Breton University offers students a comprehensive education designed to prepare them for dynamic careers in the marketing industry. This program combines foundational business principles with specialized marketing strategies to equip graduates with the skills necessary to succeed in various sectors such as retail, advertising, digital marketing, brand management, and market research. Throughout the program, students will develop a deep understanding of consumer behavior, marketing communications, market segmentation, and digital marketing techniques. The curriculum integrates core business courses, including accounting, finance, management, and economics, with targeted marketing courses like Marketing Principles, Consumer Behavior, Advertising and Promotion, Digital Marketing Strategies, and Market Research Methods. Practical experience is emphasized through case studies, group projects, and internships, providing students with real-world insights and industry contacts. The program also focuses on critical skills such as strategic thinking, analytical reasoning, communication, and teamwork, which are essential for effective marketing leadership. Students will explore the latest trends in digital media, social media marketing, data analytics, and branding, ensuring they stay current with industry developments. The program prepares graduates for diverse career paths, including roles as marketing coordinators, brand managers, digital marketing specialists, market analysts, and sales managers. Cape Breton University’s focus on experiential learning, combined with its supportive academic community and modern facilities, creates an optimal environment for student growth and professional development. Upon graduation, students will possess the knowledge, skills, and practical experience to excel in the competitive marketing landscape and contribute meaningfully to their organizations’ success.

Program requirements for the Bachelor of Business Administration with a Concentration in Marketing at Cape Breton University include completion of a total of 120 credit hours, which encompasses general education courses, core business courses, and specialized marketing courses. Students are expected to fulfill both foundational and advanced coursework to develop a comprehensive understanding of marketing principles, consumer behavior, digital marketing strategies, and market research techniques. The program mandates the successful completion of required courses such as Introduction to Business, Principles of Marketing, Marketing Research, Consumer Behavior, Digital Marketing, Integrated Marketing Communications, and Strategic Marketing Management. In addition, students must complete business electives and practical experience components, such as internships or cooperative education placements, to gain real-world exposure. To ensure well-rounded development, students are encouraged to partake in leadership workshops, seminars, and case competitions. Language proficiency in English is required, and students must demonstrate proficiency through standardized testing or equivalent credentials. A minimum grade point average of 2.0 (on a 4.0 scale) is necessary for graduation, with some courses requiring higher grades for progression. Students are advised to consult academic advisors regularly to ensure they meet all graduation requirements and to select electives aligned with their career interests. International students must also meet visa requirements and may need to provide additional documentation. The program emphasizes experiential learning and prepares graduates for various roles in marketing, advertising, market research, and sales in both Canadian and international contexts.

Financial aid options for the Bachelor of Business Administration, Concentration in Marketing at Cape Breton University include various scholarships, bursaries, and student loan programs. Eligible students can access merit-based scholarships awarded based on academic achievement, leadership, and community involvement. Bursaries are available for students demonstrating financial need, helping to offset the costs of tuition and living expenses. The university participates in provincial and federal loan programs such as the Canada Student Loans Program (CSLP), which provides financial assistance to Canadian citizens and permanent residents who demonstrate sufficient financial need.

International students may explore external scholarships and private funding sources, as Cape Breton University also offers some sponsorship opportunities for international applicants. For students seeking part-time employment, the university's Career Services Office provides resources for on-campus job placements and cooperative education opportunities, which can supplement their income. Furthermore, students are encouraged to explore external organizations, industry-specific scholarships, and community grants that support business students and those pursuing marketing concentrations.

Tuition fees vary depending on the student's residency status, with domestic students benefiting from lower rates, and international students paying higher fees. The university's financial services team offers counseling to help students navigate their payment options and develop a financial plan that aligns with their educational goals. Payment plans may be available to spread out tuition payments over the semester. Additionally, some students may qualify for work-study programs, which provide employment opportunities on campus to help finance their education.

Cape Breton University also offers emergency bursaries and short-term financial assistance to students facing unexpected financial hardships. The university encourages prospective and current students to contact the Financial Aid Office directly to discuss eligibility requirements and application procedures for the various funding sources. Overall, students are encouraged to proactively seek out and apply for available financial aid opportunities to support their educational pursuits in Business Administration with a concentration in Marketing.

The Bachelor of Business Administration with a Concentration in Marketing at Cape Breton University offers students a comprehensive education in the fundamental principles of business while providing specialized knowledge in marketing strategies and practices. This program is designed to equip students with the skills necessary to excel in dynamic and competitive markets by emphasizing both theoretical understanding and practical application. Students will engage with core business courses such as accounting, economics, organizational behavior, and management, alongside marketing-specific courses in consumer behavior, market research, advertising, digital marketing, and sales management. The curriculum aims to develop critical thinking, analytical skills, and effective communication, preparing graduates for careers in marketing departments, advertising agencies, sales, and entrepreneurial ventures. Cape Breton University fosters an inclusive learning environment with small class sizes, promoting interactive learning and personalized attention from faculty members. The program includes opportunities for experiential learning, such as internships, co-op placements, and industry projects, enabling students to gain real-world experience and build professional networks. Additionally, students benefit from access to state-of-the-art facilities, business labs, and learning resources that support their academic growth. Graduates of this program will be well-prepared to analyze market trends, develop strategic marketing plans, and utilize emerging digital tools to engage consumers effectively. The program emphasizes ethical business practices and social responsibility, aligning students’ skills with the evolving demands of the global marketplace. Upon completion, graduates may pursue diverse career paths in marketing management, brand development, digital marketing strategy, market research, or further education in business-related fields. The program duration typically spans four years for a full-time student. It is delivered through a combination of lectures, case studies, group projects, and presentations. Admission requirements generally include a high school diploma with strong performance in mathematics and social sciences. Cape Breton University supports students throughout their academic journey with dedicated advising, career services, and continuous professional development opportunities. Overall, the Bachelor of Business Administration in Marketing at Cape Breton University provides a solid foundation in business concepts with a specialized focus on marketing, preparing students to meet the challenges of modern business environments confidently.