Business Administration — French Communication and Culture

The Bachelor of Business Administration with a specialization in French Communication and Culture at the University of New Brunswick - Saint John offers students an immersive and comprehensive educational experience that combines core business principles with a deep understanding of French language, culture, and communication strategies. This innovative program is designed to equip students with the skills needed to thrive in a globalized business environment, particularly in roles that require bilingual proficiency and cross-cultural competence. Throughout the program, students will explore various aspects of business management, marketing, finance, and entrepreneurship while simultaneously developing advanced language skills in French, including oral and written communication, translation, and intercultural understanding. The curriculum integrates coursework in cultural studies, literature, media, and communication theories to foster a nuanced appreciation of Francophone cultures and their influence on international business contexts. Students will participate in practical projects, internships, and collaborative activities that simulate real-world business challenges, providing valuable hands-on experience. The program also emphasizes critical thinking, ethical decision-making, and leadership development, preparing graduates to pursue careers in multinational corporations, diplomatic services, cultural organizations, and more. With small class sizes and access to faculty recognized for their expertise in business and cultural studies, students receive personalized attention and mentorship. Additionally, the program's linkage with local and international partners offers ample opportunities for networking, internships, and study abroad experiences, enhancing students’ global perspective and employability. Graduates of this program will possess a unique combination of business acumen and cultural literacy, making them highly competitive in fields requiring bilingual communication skills and cultural insight. Whether aiming for a career in international business, diplomacy, cultural institutions, or entrepreneurship, students will emerge equipped to navigate the complexities of a diverse, interconnected world.

The Bachelor of Business Administration in French Communication and Culture at the University of New Brunswick - Saint John offers students a comprehensive curriculum designed to develop expertise in business principles with a focused understanding of French language, communication, and cultural contexts. This program aims to prepare graduates for diverse careers in international business, media, translation, and cross-cultural communication, particularly within francophone communities and organizations. The coursework integrates core business topics such as management, marketing, finance, and organizational behaviour with specialized courses in French language proficiency, intercultural communication, and cultural studies related to French-speaking regions. Students will engage in practical projects, internships, and experiential learning opportunities to apply theoretical knowledge in real-world scenarios. The curriculum emphasizes bilingual communication skills, cultural awareness, and critical thinking, essential for navigating global markets and multicultural workplaces. Additionally, the program encourages students to participate in study-abroad exchanges, language immersion, and community engagement initiatives to enhance their intercultural competence. Faculty members bring a diverse range of expertise in business administration, French linguistics, cultural studies, and communication strategies, ensuring a rich educational environment. Graduates of this program will be well-equipped to pursue careers in international business development, diplomatic services, translation and interpretation, marketing and public relations within francophone communities, tourism, and cultural organizations. The program also prepares students for advanced studies in related fields, fostering lifelong learning and adaptability in a dynamic global economy. Overall, the French Communication and Culture concentration within the Business Administration degree offers an interdisciplinary approach that combines business acumen with cultural and linguistic fluency, empowering students to become effective communicators and culturally sensitive professionals in a globalized world.

Program requirements for the Bachelor of Business Administration – French Communication and Culture at the University of New Brunswick Saint John typically include a combination of core business courses, specialized communication and culture courses, and elective options. Students are generally required to complete both theoretical and practical coursework designed to develop their understanding of business principles alongside French language proficiency and cultural knowledge. The program often begins with foundational courses in introductory business topics such as Principles of Management, Principles of Marketing, Financial Accounting, and Business Law. As students progress, they take more advanced courses in areas like Organizational Behavior, Business Ethics, International Business, and Strategic Management.

Specialized courses focusing on French communication and culture are integrated throughout the curriculum, including classes in French language fluency, intercultural communication, French literature, media studies, and cultural analysis. These courses aim to enhance students’ bilingual capabilities and cultural awareness, preparing them for roles in international business, diplomacy, marketing, or cultural organizations.

Elective courses provide students the opportunity to tailor their education to specific interests, such as digital media, global economics, or additional language studies. The program may also include experiential learning components such as internships, co-op placements, or service-learning projects to develop practical skills and professional networks.

To graduate, students are typically required to earn a minimum number of credits, which may include completing a capstone project or comprehensive exam demonstrating their integration of business knowledge and cultural expertise. Some programs also encourage or require participation in study abroad programs to immerse students in French-speaking environments. Overall, the program aims to produce graduates who are proficient in both business administration practices and French communication, equipped with cultural insights that enable them to operate effectively in international and multicultural contexts.

The University of New Brunswick - Saint John offers a range of financial aid options to support students pursuing the Business Administration — French Communication and Culture program. Students can explore scholarships, bursaries, and government funding opportunities to help finance their education. Scholarships are often awarded based on academic achievement, leadership qualities, or specific program-related criteria. Bursaries are typically need-based and available to students demonstrating financial hardship. In addition, students are encouraged to apply for provincial and federal financial aid programs, which may include student loans and grants designed to reduce the cost burden. The university also provides information on work-study opportunities and part-time employment on or near campus, helping students earn income while studying. International students enrolled in the program may be eligible for specific scholarships and financial aid programs dedicated to international learners. The university’s financial aid office offers personalized support to assist students in navigating available options. It is recommended that students complete the Free Application for Federal Student Aid (FAFSA) or equivalent provincial application forms to access the full spectrum of funding. Moreover, students are advised to stay informed about deadlines and eligibility criteria for each funding source. Some students may also benefit from private funding sources or external scholarships offered by organizations related to Canada-France cultural exchanges or business communication fields. The university emphasizes transparency and support to enable students to plan their finances effectively throughout their academic journey.

The Business Administration — French Communication and Culture program at the University of New Brunswick - Saint John is a specialized undergraduate degree designed to prepare students for careers that require proficiency in business principles, French language skills, and cultural competence. The program combines core business courses such as accounting, management, marketing, finance, and organizational behavior with courses in French language, literature, and cultural studies. This interdisciplinary approach aims to develop students' communication skills in both English and French, along with a deep understanding of cultural contexts in Francophone regions.

Students in the program benefit from a curriculum that emphasizes practical experience through internships, co-op placements, and community engagement projects. These opportunities allow students to apply theoretical knowledge in real-world settings, enhancing their employability and professional readiness. The program also offers electives in various areas, such as international business, digital marketing, and intercultural communication, allowing students to tailor their education to their career interests.

The Faculty of Business at UNB Saint John provides dedicated support services, including career advising, workshops, and networking events, to help students transition into the workforce. Graduates of this program are prepared for diverse career paths, including international business roles, marketing positions, cultural consultancy, translation services, and roles within government agencies or non-profit organizations that operate in French-speaking environments.

The program’s unique focus on French communication and culture equips students with bilingual proficiency and the ability to navigate multicultural settings effectively. It also positions graduates as valuable assets to companies and organizations that have dealings with Francophone markets. The program fosters an appreciation of francophone cultural heritage while emphasizing the skills needed for global business engagement. Overall, this program aims to develop well-rounded professionals capable of leveraging language skills and cultural knowledge to succeed in an increasingly interconnected world.