Business Administration — Marketing Management

Program Description:

The Business Administration – Marketing Management program at Langara College is designed to equip students with a comprehensive understanding of marketing principles and business management strategies essential for success in today’s dynamic marketplace. This program combines foundational business knowledge with specialized marketing skills, enabling graduates to confidently develop and execute marketing plans, analyze consumer behavior, and utilize digital marketing tools effectively. Over the course of the program, students will explore topics such as market research, advertising, branding, sales management, and e-commerce, ensuring they are well-prepared to meet the demands of various industries.

The curriculum emphasizes practical learning through case studies, industry projects, and internships, providing students with real-world experience and networking opportunities. Instructors with extensive industry backgrounds foster a collaborative learning environment that encourages critical thinking and problem-solving skills. Graduates of this program will be equipped to pursue careers in marketing management, sales, advertising, digital marketing, brand management, and other related fields. The program also provides a solid foundation for students wishing to continue their education in business or marketing at a bachelor’s or graduate level. With a focus on contemporary marketing trends and ethical business practices, the program ensures that graduates are prepared to contribute effectively to their organizations and adapt to ongoing changes in the business environment.

The Business Administration – Marketing Management program at Langara College offers students a comprehensive foundation in the principles and practices of modern marketing within a broader business context. This program is designed to equip students with the essential skills necessary to succeed in dynamic and competitive marketing environments. Throughout the program, students will explore core topics such as market research, consumer behavior, brand management, digital marketing strategies, advertising, sales techniques, and product development. The curriculum combines theory with practical applications, allowing students to develop critical thinking and problem-solving skills essential for effective marketing management.

Students will also learn about the latest marketing tools and technologies, including social media platforms, analytics, and customer relationship management systems. Emphasis is placed on understanding how to create and implement marketing plans that align with business objectives and target audience needs. The program encourages experiential learning through real-world projects, case studies, and internship opportunities, enabling students to gain valuable industry insights and build professional networks.

Throughout their studies, students will develop strong communication and teamwork skills, preparing them for roles such as marketing coordinator, brand manager, digital marketing specialist, and sales manager. The program also provides a solid foundation in general business principles, ensuring graduates have a well-rounded understanding of organizational operations, economics, and strategic planning. Upon completion, students will be equipped to analyze market trends, develop innovative marketing strategies, and contribute to the growth and success of various organizations. This program is ideal for individuals passionate about pursuing a career in marketing or those looking to enhance their business acumen in a fast-paced industry.

Program requirements for the Business Administration — Marketing Management program at Langara College typically include the successful completion of a specified number of credits through a combination of mandatory and elective courses. Students must complete foundational courses in business principles, finance, accounting, and economics to build a solid understanding of the business environment. Specialized courses in marketing management, consumer behavior, digital marketing, advertising, and sales strategies are also required to develop core competencies in marketing. Additionally, students are expected to participate in practical learning activities such as internships, projects, and case studies to apply theoretical knowledge in real-world scenarios. A minimum GPA may be necessary to satisfy progression criteria, and students must adhere to college policies regarding academic integrity and attendance. The program may also require students to complete a capstone project, demonstrating their ability to integrate and apply their knowledge comprehensively. Prior language proficiency in English might be required for international students. Overall, the program aims to equip graduates with the essential skills and knowledge to pursue careers in marketing, advertising, and related fields, ensuring they meet industry standards and are prepared for entry-level positions or further academic pursuits in business and marketing disciplines.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The Business Administration — Marketing Management program at Langara College offers students various options for financing their education. Tuition fees for international students are approximately CAD 7,200 per year, while domestic students pay around CAD 3,300 annually. These fees are subject to change and should be confirmed on the official college website prior to application. In addition to tuition, students should budget for costs related to textbooks, supplies, and other academic materials, which typically amount to approximately CAD 1,000 per year.

Langara College provides several financial aid opportunities to support students in funding their studies. These include scholarships, bursaries, and awards based on academic achievement, financial need, or a combination of both. Eligibility and application requirements vary for each award, and students are encouraged to explore these options early by visiting the college's financial aid webpage. Furthermore, students may qualify for government student loan programs, such as the Canada Student Loans Program, which offer low-interest loans and grants to eligible students to help cover tuition, living expenses, and other costs associated with their education.

Part-time work opportunities are available on campus and in the surrounding community, enabling students to earn income while studying. The college collaborates with local employers to facilitate work placements and cooperative education (co-op) experiences, providing practical training and supplementary income for students enrolled in the program. International students residing in Canada may also work up to 20 hours per week during academic sessions under their study permit, offering additional financial support.

For students planning to study abroad or take part in exchange programs, financial planning includes considering travel, insurance, and accommodation costs. Some exchange programs may offer financial assistance or fee reductions, but students are advised to verify specific details through their program coordinator.

Overall, funding the Business Administration — Marketing Management program involves a combination of personal savings, financial aid, scholarships, government loans, and part-time employment opportunities. Prospective students are strongly encouraged to research and apply for all available financial resources early in their academic planning process to ensure they can manage expenses effectively throughout their studies at Langara College.

The Business Administration – Marketing Management diploma program at Langara College is designed to equip students with the fundamental knowledge and practical skills necessary to succeed in the dynamic field of marketing. The program provides a comprehensive overview of core business principles, including management, finance, accounting, and business law, alongside specialized courses in marketing strategies, consumer behavior, digital marketing, advertising, and market research. Students are introduced to the various aspects of marketing management, enabling them to develop effective marketing plans, understand market analysis, and utilize digital tools and technologies to reach target audiences. The curriculum emphasizes both theoretical understanding and practical application, preparing graduates for entry-level positions in marketing departments, advertising agencies, or as entrepreneurs.

Throughout the program, students gain hands-on experience through case studies, group projects, and internships, fostering teamwork, communication, and problem-solving skills. The program also covers topics such as branding, sales management, product development, and international marketing, reflecting the global nature of contemporary marketing practices. Langara College is committed to providing a learning environment that combines academic excellence with real-world relevance, ensuring students are well-prepared for the competitive job market.

Students who complete this diploma may choose to transfer to degree programs at universities or enter the workforce directly. The program encourages the development of a professional network through interactions with industry professionals and participation in campus events. Additionally, the college offers resources such as career counseling, workshops, and job placement assistance to support students’ career development. With its comprehensive curriculum and practical focus, the Business Administration – Marketing Management diploma at Langara College aims to produce graduates ready to meet the challenges of today’s marketing industry.