Business and Marketing Management

Business and Marketing Management at the University of Sunderland provides students with a comprehensive understanding of the core principles and practices that underpin successful business operations and marketing strategies in today's dynamic global marketplace. This undergraduate program is designed to equip students with essential skills in business management, strategic planning, consumer behavior, digital marketing, and entrepreneurship, fostering the ability to adapt and thrive in diverse organizational environments. Throughout the course, learners will explore various aspects of business functions including finance, human resources, operations, and leadership, ensuring a well-rounded academic experience that prepares them for a wide range of career opportunities in the corporate sector, marketing agencies, or startup ventures. The curriculum combines theoretical knowledge with practical application, offering engaging lectures, case studies, group projects, and real-world internships that enhance students’ analytical, communicative, and problem-solving abilities. Students will gain proficiency in market research, branding, digital media marketing, sales management, and e-commerce, enabling them to develop innovative marketing campaigns tailored to different target audiences. The program also emphasizes the importance of ethical considerations and sustainability in business practices, encouraging students to develop responsible leadership qualities. With access to state-of-the-art facilities and industry-standard software, as well as the support of experienced academic staff and industry practitioners, students are prepared to enter the competitive world of business and marketing with confidence. The University of Sunderland’s Business and Marketing Management program emphasizes employability, encouraging students to undertake work placements, networking events, and entrepreneurial activities that enhance their career prospects upon graduation. Whether students aim to manage a multinational corporation, start their own business, or work in consultancy or digital marketing, this degree offers a solid foundation and a pathway to success in the fast-paced world of commerce.

Detailed Course Facts

• GBP 7800 Year (EEA)
• GBP 9500 Year (International)

• English

Course Content

Year 1 (national level 4)

• Employability Skills (20 Credits)
• Contemporary Debates in Business Management (20 Credits)
• Understanding the Business Environment (40 Credits)
• Understanding Business (40 Credits)

Note: After Year 1, if you decide that you would prefer your studies to be more specialised, it’s possible to transfer to other courses within the suite such as Business and Financial Management or Business and Marketing Management.

Year 2 (national level 5)

• Introduction to Strategic Management (20 Credits)
• Developing Career Prospects (20 Credits )
• Responsible Business (20 Credits)
• PLUS a choice of up to 60 credits from a range of topics relating to business functional areas, such as Management Accounting, Marketing Management, Business Law or Business Enterprise Management.

Year 3

• Work placement (optional)

Final Year (national level 6)

• Applying Critical Reflective Practice (20 Credits)
• Strategic Management Accounting (20 Credits)
• Marketing Strategy (20 Credits)
• Strategic Management of Human Resources (20 Credits)

Plus the choice from one of three options:

• Business Research Dissertation (40 Credits)
• Placement Project (40 Credits)
• Critical Debate in Professional Practice (40 Credits)

English Language Requirements

IELTS band : 6 CAE score : 60(Grade C)

To study at this university, you have to speak English. We advice you to

Requirements

Our typical offer will be in the region of 260 points from a minimum of two A Levels or equivalent (for example 1 x AVCE double award).

We accept a maximum of 20 points from Level 3 Key Skills qualifications.

We also require three passes at GCSE grade C or above, which must include Mathematics and English Language, or a minimum of Level 2 Key Skills in Communication and Application of Number.

BTEC National: 260 points from a BTEC Certificate or Diploma.

Access Courses: We would require successful completion of an Access to Higher Education course that is accredited by the Quality Assurance Agency. We would also require a minimum of grade C in GCSE in Mathematics and English Language or the equivalent as part of your course.

Scottish Highers: Our typical offer is for 260 points.

Irish Leaving Certificate: Our typical offer is for 260 points.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than University of Sunderland.

The Business and Marketing Management programme at the University of Sunderland is designed to equip students with comprehensive knowledge and practical skills necessary for a successful career in the dynamic fields of business and marketing. The course offers a blend of theoretical foundations and real-world applications, enabling students to understand core concepts such as strategic management, consumer behaviour, digital marketing, market research, and global business environments. Throughout the programme, students engage in case studies, group projects, and internships that foster critical thinking, problem-solving, and teamwork. The curriculum is regularly updated to reflect current trends and technological advancements in the industry, including social media marketing, e-commerce, and data analytics. The university's strong links with local and international businesses provide students with valuable networking opportunities and practical experience through placement modules. Upon graduation, students are well-prepared for roles in marketing management, brand development, sales, consultancy, and business development across various sectors. The programme also emphasizes employability skills such as communication, leadership, and digital literacy, making graduates competitive in a global job market. Facilities such as dedicated marketing laboratories and access to industry-standard software support hands-on learning. The university’s expert faculty members are actively involved in research and industry consultancy, enriching the learning experience. The programme can be studied full-time or part-time, offering flexibility to accommodate working professionals. Additionally, Sunderland’s vibrant campus life, extensive support services, and commitment to student success contribute to an enriching educational experience. Students benefit from the university’s focus on internationalization, cultural diversity, and preparing graduates for international careers. The university also offers opportunities for studying abroad, further enhancing global perspectives. Overall, the Business and Marketing Management degree aims to develop capable, innovative, and responsible practitioners ready to meet the challenges of tomorrow’s business world.