Marketing

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This programme provides essential preparation and enhanced opportunities for graduates from any discipline who are seeking to develop the knowledge and skills essential for a successful career in marketing. You gain real-world marketing experience throughout the programme and this is sharpened by undertaking a marketing research project for an organisation, providing you with the further commercial marketing experience that employers are looking for.

Additional workshops will help improve your career prospects through gaining knowledge from experts and by the development of key transferable skills that employers are looking for. Practical workshops ensure that you understand how the marketing concepts you study on this programme are applied in business. Our links with professional bodies will help you to develop your personal profile and continue with your own professional development.

Our MSc Marketing holds dual award accreditation from the Chartered Institute of Marketing. This gives you the opportunity to gain Professional Diploma in Marketing in addition to your masters degree, by passing just two units as opposed to the usual four.

Students who take the Digital Marketing Communications Strategies elective module are eligible to sit the certificate exam from the Institute of Direct and Digital Marketing, an internationally recognised leading professional institute. This is the first level of professional qualifications in digital marketing. Current students are eligible for a discount on the registration fee.

Why Brookes?
Brookes is one of very few UK Business Schools designated as a centre of Excellence in Teaching and Learning and charged with sharing best practice in teaching and learning with other Business Schools in the UK. A number of leading professors and academic researchers and tutors have helped develop and teach the MSc in Marketing programme and this includes leading authors whose marketing texts are widely used in universities and colleges internationally, such as Professor Lyndon Simkin and Dr. Frances Brassington.

Career prospects
This programme provides essential preparation and enhanced opportunities for a career in marketing within many different types of organisations, including manufacturing and retailing, service organisations, charities and government enterprises. Studying marketing at masters level will prepare you for a range of careers including product and brand management, market analysis and research, customer relationship and services management, direct marketing, internet marketing, public relations, media and advertising.

Course length
Full-time: MSc: 12 months. The course is delivered over two semesters, with the summer dedicated to the completion of a dissertation.
Part-time: MSc: 2 years

In semester one you will study:

* Principles of Marketing
* Marketing Research
* Understanding Markets and Buyer Behaviour
* Principles of Financial Accounting and Statistics.

A research methods module will help to prepare you for the MSc Dissertation or Business Project.

In semester two you will study:

Marketing Management in Practice this comprises a marketing research project conducted for a commercial or non-profit organisation and an Advanced Strategic Marketing Management online simulation.

You will also take one of the following elective modules:

* Global Marketing Strategy
* Digital Marketing Communication Strategies
* Product Innovation and Brand Strategy.

A Personal Development and Leadership module (running across semester 1 and 2) and Consultancy Skills workshops are provided to enhance your own personal skills development profile.

Teaching, learning and assessment
Much of the teaching on the course takes the form of interactive workshops, business projects and simulations but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises, learning packages and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will have the opportunity to develop your skills in working as part of a team through structured syndicate work and group assignments and an online group based marketing simulation. This MSc in Marketing also enables you to put your knowledge of marketing approaches and theory into practice for an organisation in a supervised marketing project.

Teaching staff are primarily those academics from within the Business School with research and/or in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

The course attracts students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline, as well as those seeking continuing professional development. Admission is normally open to those with a minimum of a good second class honours degree (or equivalent overseas degree from a recognised institution) or equivalent professional qualification, or other qualification. Applicants who possess a diploma rather than a good second class honours degree may be eligible for entry provided they have compensatory work experience and can demonstrate career development.English language requirementsProof of English language competence is required if your first language is not English; for example:IELTS minimum level 6.5 overall with at least 6.0 in the reading and writing componentsTOEFL score of 90 or above (internet-based), plus 4.5 in TWE. English Language Requirements IELTS band: 6.5 CAE score: (read more) Cambridge English: Advanced (CAE) is part of the Cambridge English suite and is targeted at a high level (IETLS 6.5-8.0). It is an international English language exam set at the right level for academic and professional success. Developed by Cambridge English Language Assessment - part of the University of Cambridge - it helps you stand out from the crowd as a high achiever. 75 (Grade B) TOEFL iBT® test: 90 IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.