Marketing

Marketing at Oxford Brookes University is a dynamic and comprehensive undergraduate programme designed to equip students with the essential knowledge and practical skills required to excel in the fast-paced and ever-evolving world of marketing. This course offers a blend of theoretical frameworks and real-world applications, ensuring graduates are well-prepared to contribute effectively to diverse business environments. Throughout your studies, you will explore core topics such as consumer behaviour, digital marketing, brand management, market research, strategic planning, and the ethical considerations involved in marketing practices. The programme emphasizes developing critical thinking, creativity, and analytical skills, enabling students to devise innovative marketing solutions and campaigns.

Students will benefit from industry-relevant modules delivered by experienced academics and industry practitioners, providing insights into current trends and challenges faced by modern marketers. The curriculum includes opportunities for practical experience through case studies, group projects, and work placements, fostering a hands-on understanding of the marketing process in real-world contexts. The programme also supports developing soft skills such as communication, teamwork, and leadership, preparing students for a variety of roles within marketing departments, advertising agencies, consultancies, and other related sectors.

Career support services and connections with local and international businesses are integral to the programme, helping students build networks and enhance employability prospects. Upon graduation, students will possess a robust foundation for pursuing careers in digital marketing, brand management, market research, sales, and strategic development, among others. The University’s emphasis on innovative teaching methods, combined with an inclusive and diverse learning environment, ensures that students not only gain academic knowledge but also the confidence and skills needed to thrive in competitive global markets. This programme is ideal for those passionate about understanding consumer needs, creating compelling marketing strategies, and making a tangible impact in the business world.

The Marketing degree programme at Oxford Brookes University offers a comprehensive exploration of the dynamic world of marketing and business strategy. Designed to equip students with essential knowledge and practical skills, this course covers a wide range of topics critical to understanding and succeeding in the modern marketing environment. Throughout the programme, students will engage with core concepts such as consumer behaviour, market research, branding, digital marketing, advertising, and international marketing strategies. The curriculum emphasizes the development of analytical and creative skills, encouraging students to think critically about market trends and the ethical implications of marketing practices.

The programme is structured to foster both theoretical understanding and practical application. Students will have opportunities to participate in real-world projects, case studies, and internships, enabling them to gain hands-on experience in various marketing functions. The modules are designed to build progressively, starting with foundational principles in marketing and progressing to specialized topics such as e-marketing, data analysis, and strategic management. Additionally, the course emphasizes the importance of digital literacy in marketing, preparing students to navigate and utilize digital platforms effectively.

Academic learning is complemented by opportunities to develop soft skills such as communication, teamwork, and problem-solving, which are vital for a successful career in marketing. The programme also encourages entrepreneurial thinking and innovation, preparing students to seize opportunities or start their own ventures. Upon graduation, students will be prepared for diverse roles within marketing departments, advertising agencies, consultancy firms, or to pursue further academic study. With strong links to industry and a focus on employability, the Oxford Brookes Marketing degree aims to develop well-rounded professionals ready to thrive in a competitive global marketplace.

Programme requirements for the Marketing degree at Oxford Brookes University include a combination of academic qualifications and personal attributes. Applicants are typically expected to have completed secondary education with sufficient evidence of academic achievement, such as A-levels, equivalent qualifications, or relevant work experience. Specific grade requirements may vary, but a strong academic record is generally preferred. For international students, a good proficiency in English language is essential, with evidence provided through standard tests such as IELTS or TOEFL, meeting the minimum score requirements outlined by the university. Practical skills and an interest in business and marketing are considered advantageous, as the course content involves understanding consumer behavior, strategic planning, digital marketing, and market research techniques.

Additionally, applicants should demonstrate analytical skills, creativity, and effective communication abilities. Work experience in related fields can enhance an application but is not strictly mandatory. The university also encourages applicants to submit a personal statement explaining their motivation for studying marketing, highlighting relevant skills, experience, and career ambitions. For postgraduate applicants, prior degree qualifications in business, management, or related disciplines are typically required, along with relevant professional experience. Admission decisions are made holistically, considering academic records, personal statements, references, and, if applicable, interview performance. The university values diversity and encourages applications from a wide range of backgrounds. Prospective students are advised to review the specific entry criteria listed on the university’s official admissions webpage to ensure they meet all requirements before submitting their application.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

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The financing of the Marketing degree programme at Oxford Brookes University involves a combination of tuition fees, scholarships, financial aid, and potential part-time work opportunities for students. Tuition fees vary depending on the student's domicile; for home students, the fees are generally set annually by the university and are subject to change, while international students are charged higher rates. The university offers several scholarship schemes and bursaries specifically aimed at attracting talented students and alleviating financial burdens. These include the Academic Excellence Scholarship, which provides a partial fee waiver based on academic achievement, and the Access to Learning Fund, which offers additional support for students facing financial hardship.

Students are encouraged to explore government funding options such as student loans, which, in the UK, are available through the Student Loan Company and can cover tuition fees and living expenses. International students may need to demonstrate sufficient financial resources to obtain a student visa, which involves showing proof of funds to cover tuition and living costs. The university also supports students in seeking part-time employment both on and off campus, which can help supplement income and gain valuable work experience in the marketing field.

Additionally, some students may access employer sponsorships, internships, or industry partnerships that include financial support or stipends. The university's career service provides guidance and resources for students to identify potential funding sources and COB opportunities. Overall, the financing options for the Marketing programme are designed to be accessible, with various forms of financial aid and support mechanisms available to ensure students can pursue their education without undue financial hardship.

The Marketing program at Oxford Brookes University offers students a comprehensive education in the principles and practices of marketing within a global context. It aims to equip students with a strong foundation in marketing theory, alongside practical skills that are essential for success in a competitive business environment. The programme covers a wide array of topics including consumer behaviour, digital marketing, branding, market research, strategic marketing, and sales management. Students are encouraged to develop critical thinking and analytical skills that enable them to assess market opportunities and craft effective marketing strategies.

The course structure typically combines theoretical coursework with practical applications, ensuring students gain both knowledge and real-world experience. Students may have opportunities to participate in internships, live projects, and case studies that simulate actual marketing challenges faced by companies today. The programme also emphasizes emerging trends in marketing, such as social media marketing, data analytics, and sustainable marketing practices. This ensures graduates are well-prepared to adapt to the continuously evolving marketing landscape.

Oxford Brookes University is known for its strong links with industry, providing students access to guest lectures, networking events, and career development support. The course aims to foster a global perspective, encouraging students to understand cultural differences in marketing practices across different regions. Graduates of the programme often pursue careers in marketing management, digital marketing, brand management, market research, or start their own entrepreneurial ventures.

The programme is designed for students aiming to build a career in marketing or related fields, offering pathways for further study or professional development. It is typically delivered through a combination of lectures, seminars, workshops, and group projects, with assessment methods including coursework, presentations, and examinations. The university’s facilities support active learning, providing access to the latest digital marketing tools and resources.

Overall, the Marketing program at Oxford Brookes University prepares students with the theoretical knowledge, practical skills, and industry insights necessary to thrive in a dynamic marketing environment and to contribute meaningfully to the success of organizations in various sectors.