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In the English-taught Master's specialization in Business Communication & Digital Media, you will focus on communication issues in the area of business communications. You will research how people communicate with one another using a variety of means, and how they process information through language, pictures, sound and computers. For example, you will acquire knowledge about pitfalls and misunderstandings when exchanging information, negotiating or managing conflicts in business settings, and the principles of marketing communications. The emphasis lies on the effects of digital communication on our society and culture. The programme in Business Communication and Digital Media enables you to study the consequences/implications of media selection for effective communication transaction.
Internal communication
One of the most important issues within organizations is internal communication.
- How do teams communicate and make decisions?
- How do people deal with conflicts within their organization?
- How do managers use advanced business communication to motivate their employees?
These questions are all part of the internal business communication that you will deal with during your studies. You will focus on important aspects of interpersonal and group communication.
External communication
In this context, external communication is more than marketing and promoting the products on offer, it concerns the image of the organization.
- How do organizations manage a crisis situation?
- How do they communicate with media?
- How do organizations improve their image through communication?
These questions will be answered during this programme. You will study various theories that explain how people make observations and form their opinions and you will learn about how organizations reach customers and convince them.
Digital Media
Over the past decade, the internet and new media have developed rapidly. The increasing importance of the internet and new media has a major impact on business communication. There are several issues that organizations are facing in this particular field of communication, such as announcing news by email, the most convenient way of communication with customers, the quality and user-friendliness of their website. Another part of this study is the social media aspect and how organizations deal with it.
The courses in this one-year programme are taught in English and start the end of August each year. The programme consists of six courses of 6 ECTS, two research skills modules of 3 ECTS, and a Master thesis of 18 ECTS. From a list of elective courses, you will select each block two elective courses of 6 ECTS each. Next to these, in the first blocks an elective research skills module of 3 ECTS each has to be chosen. In the fourth and last block you will write your Master thesis.
Unit 1
1. Choose 2 courses from these options (6 ECTS per course):
Cognition & Process (CD)
Multimodality & Communication (CD) (BDM) (DJ)
Social Media at Work & Play (BDM) (DJ)
Natural Language Processing (HAIT)
Social Signal Processing (HAIT) (BDM) (DJ)
Language, Culture & Identity (IC)
Journalistic Data Mining (BDM) (CD) (DJ)
Intercultural Communication for Professionals (CD) (IC)
2. Choose 1 Research Skills Module (3 ECTS):
Research Skills: Laboratory Research
Research Skills: Data Processing: Advanced
Research Skills: Data Processing: Use
Research Skills: Research Interview
Research Skills: Methodology & Statistics (6 ECTS only as deficiency course)
Unit 2
1. Choose 2 courses from these options (6 ECTS per course):
Negotiation strategies (BDM)
Online Marketing (BDM) (CD) (DJ)
Information Search, Retrieval & Recommendation (HAIT) (DJ)
Data Mining & Knowledge Discovery (HAIT) (DJ)
Digital Storytelling (BDM) (CD) (DJ)
Evolution of Language (IC) (CD)
Culture, Communication and Computers (IC) (CD) (BDM)
2. Choose 1 Research Skills Module (3 ECTS):
Research Skills: Analysis of Variance
Research Skills: Data Processing: Development
Research Skills: Ethnographic Research
Unit 3
1. Choose 1 course from these options (6 ECTS):
Advertising & Persuasion (CD) (BDM) (DJ)
Digital collaboration (BDM)
Evolution of the Internet (HAIT) (BDM) (DJ)
Knowledge Management (HAIT)
Computer Games (HAIT)
Non-verbal Communication (CD) (IC)
Language Policy (IC) (CD)
Models of Language Learning (BDM) (HAIT) (IC) (DJ)
Precision Journalism (BDM) (CD) (DJ)
Interactive Journalism (BDM) (CD) (DJ)
Elective course: Internal or External
2. Optional extra Research Skills Modules (3 ECTS per module):
Research Skills: Research Interview
Research Skills: Laboratory Research
Research Skills: Data Processing: Advanced
Research Skills: Data Processing: Use
Unit 4
1. Masterthesis
2. Choose 1 course from these options (6 ECTS):
Miscommunication & Emotion (BDM) (CD)
Culture & Technology (HAIT) (BDM) (DJ)
Organizational Decision Making and Cooperation (HAIT) (BDM)
Understanding Cooperation in Communication (BDM) (IC) (CD)
Evolution of Language (IC) (CD)
Ethnographic Approaches to Social Media (IC) (BDM) (DJ)
Usage Based Approaches to Knowledge (IC) (CD)
Data Journalism Practice (DJ)
Language & Globalization (IC) (BDM) (DJ)
3. Optional extra Research Skills Modules (3 ECTS per module):
Research Skills: Ethnographic Research
Research skills: Analysis of variance
Research Skills: Data Processing: Development
Audience
Students are participants. We believe strongly that our students are participants when it comes to the exchange of knowledge that occurs every day at Tilburg University!
Imagine exchanging ideas and developing solutions with the most talented and motivated students from a range of international schools. This international Master's program offers courses to students both from the Netherlands and with international backgrounds. With their different cultural backgrounds and strong academic records, they have chosen Tilburg School of Humanities as a place to start their international career in the field of Communication and Information Sciences.
Many of the courses are taught in small groups, meaning that there is intensive contact with fellow-students and lecturers. Students also get all the supervision they need while writing their Master's thesis.
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
Tilburg University offers scholarships for both prospective and current students. At Tilburg University we are committed in supporting financially talented and motivated students to study in our graduate programs. Below you will find a short description and a link to various types of scholarships which can help you finance your study at Tilburg University.
Please note that the number of scholarships are limited and mainly targeted at students with excellent study results. We therefore recommend you to carefully read the requirements and deadlines.
Scholarships sponsored by Tilburg University
- Tilburg University Scholarship for Academic Excellence
Scholarship and tuition waiver for excellent non-EU/EEA students enrolling in a Master's degree program at Tilburg University. - TSH - Scholarship for Academic Excellence
Scholarship for excellent EU/EEA students enrolling in a Master's degree program at Tilburg School of Humanities. - Tilburg - Orange Tulip Scholarship China
Tuition waiver for outstanding Chinese students enrolling in a Master's degree program at Tilburg University. - Tilburg - Orange Tulip Scholarship Indonesia
Tuition waiver for outstanding Indonesian students enrolling in a Master's degree program at Tilburg University. - Tilburg - Orange Tulip Scholarship Korea
Tuition waiver for outstanding Korean students enrolling in a Master's degree program at Tilburg University. - Tilburg - Orange Tulip Scholarship Mexico
Tuition waiver for outstanding Mexican students enrolling in a Master's degree program at Tilburg University.
Scholarships and Loan Programs in cooperation with Tilburg University
- NFP Scholarship
The Netherlands Fellowship Program is funded by the Dutch Ministry of Foreign Affairs, and offers a scholarship to students from more than 60 different countries. The NFP Scholarship is designed to promote capacity building, and is applicable to PhD programs or to one of the following Master study programs at Tilburg University:- MA in Communication and Information Sciences
- MA in Management of Cultural Diversity
- Research Master in Language and Communication
- Research Master in Philosophy
- StuNed Scholarship
Scholarship available for Indonesian professionals with at least two years of work experience in a development-related organization. - Conicyt Scholarship
Scholarship available for Master and PhD candidates from Chile. Tilburg University offers an additional tuition waiver. - COLFUTURO Scholarship
Loan-scholarship available for Master and PhD candidates from Colombia. Tilburg University offers an additional tuition waiver. - UAF Scholarship
Scholarship available for refugees and asylum seekers who would like to pursue their study program at a Dutch University. - Sino-Dutch Bilateral Exchange Scholarship
Joint Scholarship Program for Chinese Master and PhD students, who will take a Master program or full PhD study or period of PhD dissertation research at Tilburg University. - FIDERH Scholarship
Scholarship available for Mexican citizens, with a bachelor's degree, that have an unconditional offer for a Master or PhD. - EUROSA + Scholarship
Part of the Erasmus Mundus program, scholarships for students and researchers from South Africa who want to spend (part of) their studies at Tilburg University. The scholarship is available for a wide range of study fields. - PENTA Scholarship Part of the Erasmus Mundus program, scholarship for students and researchers from Western Balkan countries, who want to spend (part of) their studies at Tilburg University. The scholarship is available for a wide range of study fields.
- Jean Monnet Scholarship Programme
Scholarship program for Turkish students who want to to follow a Master's programs at Tilburg University. Minimum stay of 3 months required, maximum stay of 12 months, scholarship covers approximately all expenses. The scholarship is available for the following Masters::- Communication and Information Studies
- Management of Cultural Diversity
Other scholarships
More information on grants can be found at Grantfinder
Excellence Scholarship for TiU studentsExcellent students with a Bachelor degree of Tilburg University, can apply for an Excellence Scholarship. The scholarship must be used for a Master's abroad or a Research Master at Tilburg University.
Accreditation
On April 3, 2013, the NVAO (Accreditation Organisation of the Netherlands and Flanders) decided to award Tilburg University the education quality assurance label. This label "expresses that the internal quality care and the efforts of an institution for higher education to improve its performance in relation to the quality of its programs has been positively assessed by the accreditation organization."
The NVAO assessment panel has tested Tilburg University's policy on five standards: quality vision, education policy, results, improvement policy, and organization and decision structure. In addition, the panel explored three "critical themes" :
The assessment panel concluded that Tilburg University is home to a vibrant and stimulating quality culture and has a relevant and widely supported vision on educational quality. The panel expressed its appreciation for the consistency of Tilburg University's quality policy, for example, in the development of research-based learning at the Tilburg School of Economics and Management.
The result of the Institutional Quality Assurance Assessment remains valid for six years. This label means that individual programs will be subject to a much lighter accreditation regime than if the university had not passed the assessment.
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