Charity Marketing and Fundraising

Study mode:On campus Study type:Full-time Languages: English
Local:$ 7.1 k / Year(s) Foreign:$ 7.1 k / Year(s)  
StudyQA ranking:4016 Duration:12 months


Study for an MSc Charity Marketing & Fundraising at the world leading Cass Business School in London, this charity course is designed for Charity managers working at senior leve.

There is a growing recognition, that in addition to a common body of knowledge all managers need in order to succeed, there are critical specialist areas for managers which provide a sound understanding of all aspects of their work and a springboard for further career progression.

This postgraduate course is designed for managers working at a senior level in charities and not-for profit organisations who wish to gain a recognised academic qualification.

The charity degree course aims to

* Develop a broad, informed and critical understanding of the complex issues surrounding fundraising and strategic planning
* Explore the use of marketing as a strategic tool
* Examine the importance of fundraising and marketing to an organisation's long-term and sustainable future
* Explore the effects of external environment and regulation on fundraising and marketing
* Develop skills in the management of resources.

Students should be highly motivated managers and will normally have a good first degree, a related professional qualification or at least three years wholly relevant experience.

The Postgraduate Diploma is offered on a part time basis and is taught over a period of 12 months. The Diploma consists of five core modules, plus three specialist pathway modules. The core modules are shared by all five Centre for Charity Effectiveness postgraduate courses.

All courses are taught at Cass Business School and will require attendance one weekend a month commencing on the Friday afternoon at 13:00 to 21:00 and finishing on Saturday at 18:00.

Additional times of attendance will be required:

* On the Induction Day
* For Action Learning Set meetings (usually alternate months on the Friday morning of the teaching weekend)
* The Resource Management module exam

Term dates

October 2013 intake
Induction/Introduction to Learning

11 October 2013

Voluntary Sector Policy

12 October 2013
08 - 09 November 2013

Marketing & Fundraising

06 - 07 December 2013

Resource Management

10 -11 January 2014
07 - 08 February 2014
07 - 08 March 2014

Exam * 04 April 2014

Specialist Pathway Modules

11 - 12 April 2014
09 - 10 May 2014
20 - 21 June 2014

Exam* 06 June 2014

Fieldwork exercise

process to be completed by August 2014

Strategy, Diversity & Governance

25 - 26 July 2014
05 - 06 September 2014

*All other modules are assessed by coursework.

Module outlines

Introduction to Learning

Voluntary Sector Policy

Resource Management

Marketing and Fundraising

Strategy, Diversity and Governance

Fieldwork Exercise


Strategic Charity Marketing

MSc Conversion

Upon successful completion of the diploma, you will be given the option to continue to the MSc. This requires completion of the Research Methods for Managers module.

This can be followed by a further six months of personal, supervised research and the presentation of a 15,000-word dissertation.

Alternatively, you can opt to take a taught Masters which allows you to choose specialist modules from one of the other Charities programmes.

Term Dates

Research Methods for Managers

January & February 2015

Dissertation or Taught Masters Option

completion by the end of September 2015

We invest in the recruitment of promising young researchers from the world's top business schools and develop new talent through our doctoral research programme, one of the largest in the UK and consistently ranked in the world's top 40 in the Financial Times league tables of international business schools.We require all Cass MSc students who have not studied a degree programme taught in English before to have an overall IELTS score of at least 7.0 (with a minimum of 6.5 in writing) or a TOEFL of 107 English Language Requirements IELTS band: 7 TOEFL iBT® test: 107 IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.

Salary Sacrifice Scheme

Please note that self-funded students are able to gain substantial savings on the cost of course fees if they participate in a 'Salary Sacrifice Scheme' with their employer. Students who set up a salary sacrifice scheme with their employer will also need to submit a sponsorship form as part of their application process.

Cass Business School cannot legally provide individual advice on how to benefit from this government scheme. For more information, see below.

Scholarship applicants will be informed of decisions as and when they are made over the summer.

We appreciate that a Masters degree is a significant investment. Applicants should therefore consider the financial commitment involved, and ensure that their personal finances for the year are fully thought through.

Each year, the Business School makes funds available for scholarships to outstanding students on each of the full time Specialist Masters courses. These include:

Stelios Scholarships

Santander scholarship

The Sareen Foundation Scholarships

September 11th Insurance Trust Scholarship

The Michael M Xylas MSc Scholarship

Pettman Scholarship

Cullum/Towergate Scholarships

The Dean's Scholarship, provided by The Curtain Foundation

Fondazione Pietro Barbaro Scholarship

The Hong Kong Alumni Bursary

Chinese Alumni Bursary

The Escola Nacional de Seguros Scholarship Awards

The Singapore Alumni Bursary

USA Alumni Bursary

Cass Class Gift

The Iain Allan Scholarship

Cass Real Estate Club Scholarship

The NMG Consulting Scholarship award

Taiwan Alumni Bursary

Haberman Fund for Actuarial Science

Applications for scholarships are considered on a competitive basis. All applications must be received by 7 May 2013, we endeavour to make decisions regarding scholarships as early as possible but some decisions may be held over to July or August each year.

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