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Study for an MSc Charity Marketing & Fundraising at the world leading Cass Business School in London, this charity course is designed for Charity managers working at senior leve.
There is a growing recognition, that in addition to a common body of knowledge all managers need in order to succeed, there are critical specialist areas for managers which provide a sound understanding of all aspects of their work and a springboard for further career progression.
This postgraduate course is designed for managers working at a senior level in charities and not-for profit organisations who wish to gain a recognised academic qualification.
The charity degree course aims to
* Develop a broad, informed and critical understanding of the complex issues surrounding fundraising and strategic planning
* Explore the use of marketing as a strategic tool
* Examine the importance of fundraising and marketing to an organisation's long-term and sustainable future
* Explore the effects of external environment and regulation on fundraising and marketing
* Develop skills in the management of resources.
Students should be highly motivated managers and will normally have a good first degree, a related professional qualification or at least three years wholly relevant experience.
The Postgraduate Diploma is offered on a part time basis and is taught over a period of 12 months. The Diploma consists of five core modules, plus three specialist pathway modules. The core modules are shared by all five Centre for Charity Effectiveness postgraduate courses.
All courses are taught at Cass Business School and will require attendance one weekend a month commencing on the Friday afternoon at 13:00 to 21:00 and finishing on Saturday at 18:00.
Additional times of attendance will be required:
* On the Induction Day
* For Action Learning Set meetings (usually alternate months on the Friday morning of the teaching weekend)
* The Resource Management module exam
Term dates
October 2013 intake
Induction/Introduction to Learning
11 October 2013
Voluntary Sector Policy
12 October 2013
08 - 09 November 2013
Marketing & Fundraising
06 - 07 December 2013
Resource Management
10 -11 January 2014
07 - 08 February 2014
07 - 08 March 2014
Exam * 04 April 2014
Specialist Pathway Modules
11 - 12 April 2014
09 - 10 May 2014
20 - 21 June 2014
Exam* 06 June 2014
Fieldwork exercise
process to be completed by August 2014
Strategy, Diversity & Governance
25 - 26 July 2014
05 - 06 September 2014
*All other modules are assessed by coursework.
Module outlines
Introduction to Learning
Voluntary Sector Policy
Resource Management
Marketing and Fundraising
Strategy, Diversity and Governance
Fieldwork Exercise
Fundraising
Strategic Charity Marketing
MSc Conversion
Upon successful completion of the diploma, you will be given the option to continue to the MSc. This requires completion of the Research Methods for Managers module.
This can be followed by a further six months of personal, supervised research and the presentation of a 15,000-word dissertation.
Alternatively, you can opt to take a taught Masters which allows you to choose specialist modules from one of the other Charities programmes.
Term Dates
Research Methods for Managers
January & February 2015
Dissertation or Taught Masters Option
completion by the end of September 2015
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
Salary Sacrifice Scheme
Please note that self-funded students are able to gain substantial savings on the cost of course fees if they participate in a 'Salary Sacrifice Scheme' with their employer. Students who set up a salary sacrifice scheme with their employer will also need to submit a sponsorship form as part of their application process.
Cass Business School cannot legally provide individual advice on how to benefit from this government scheme. For more information, see below.
Scholarship applicants will be informed of decisions as and when they are made over the summer.
We appreciate that a Masters degree is a significant investment. Applicants should therefore consider the financial commitment involved, and ensure that their personal finances for the year are fully thought through.
Each year, the Business School makes funds available for scholarships to outstanding students on each of the full time Specialist Masters courses. These include:
Stelios Scholarships
Santander scholarship
The Sareen Foundation Scholarships
September 11th Insurance Trust Scholarship
The Michael M Xylas MSc Scholarship
Pettman Scholarship
Cullum/Towergate Scholarships
The Dean's Scholarship, provided by The Curtain Foundation
Fondazione Pietro Barbaro Scholarship
The Hong Kong Alumni Bursary
Chinese Alumni Bursary
The Escola Nacional de Seguros Scholarship Awards
The Singapore Alumni Bursary
USA Alumni Bursary
Cass Class Gift
The Iain Allan Scholarship
Cass Real Estate Club Scholarship
The NMG Consulting Scholarship award
Taiwan Alumni Bursary
Haberman Fund for Actuarial Science
Applications for scholarships are considered on a competitive basis. All applications must be received by 7 May 2013, we endeavour to make decisions regarding scholarships as early as possible but some decisions may be held over to July or August each year.