Commerce — e-Business Marketing

This Bachelor of Applied Business degree, with specialization in e-business, is a business degree that integrates e-business concepts and practices throughout all four years of the program. Students receive a unique blend of e-business expertise built on a platform of traditional business strategies. The program is balanced with a selection of liberal arts courses - the foundation of a strong undergraduate education.In the majority of organizations, e-business is not a stand-alone function. It is integrated with tasks such as Website operation, operations or supply chain management, change management, financial and accounting practices (taxation, currency, pricing, shipping), marketing, and consulting. This is why Humber's Business School has emphasized a wholly integrated approach to this degree program. Courses such as economics, marketing, finance, and organizational behaviour are strategically linked to e-business analysis.

Field of study: E-Commerce/Electronic Commerce