Consumer Behavior

The primary focus for the master of science and doctoral programs in consumer behavior is the interdisciplinary study of consumer participation in the marketplace. A goal of research in consumer behavior is to employ theories from basic disciplines such as sociology, psychology, economics, and marketing to the study of the decision process, activities, and influences while individuals engage in the evaluation, acquisition, use of, and disposition of consumer goods and services.

Previous background in the social sciences, marketing, and economics is assumed. Students who do not possess this background may need to take supplementary coursework to build entry competencies.

Potential careers for consumer behaviorists include university teaching and research positions with market research firms.

Recommended Core Courses

1. Copies of your academic transcripts
2. GRE scores
3. Three letters of recommendation (ideally from prior faculty that can attest to your readiness/ability to successfully complete the requirements of a graduate degree)
4. a statement of purpose
5. a completed form and a $75 fee.
6. TOEFL score and provide transcripts in both the native language and a certified English translation

Scholarships

Departmental Support

If your research paper is accepted and you have been asked to present or do a poster presentation at a professional association, you will receive some departmental funds.

Graduate Assistantships

Tuition and Fees: Remitted except for a nominal fee per semester
U.S. Citizenship: Not required
To Whom to Apply: Department
Method of Selection: Determined by department
Purpose: To support study and research in all graduate fields

International Student Funding

Prospective international graduate students are required by U.S. federal law to provide evidence of sufficient financial resources to cover their educational costs in the United States prior to commencing their studies.

If you are accepted into a graduate or professional program, the Graduate School will mail a form titled, "International Graduate Student Notification of Intent" with an official acceptance letter. Please be sure to submit this form and proof of finances directly to the Office of International Students and Scholars (ISS). ISS needs this information to prepare a U.S. immigration document that you will use to apply for a student visa. Instructions for filling out the form and mailing information will accompany the form.

The Consumer Behavior program at Purdue University is designed to provide students with a comprehensive understanding of how consumers make decisions, what influences their purchasing patterns, and how businesses can utilize this knowledge to develop effective marketing strategies. This interdisciplinary program integrates principles from psychology, sociology, economics, and marketing to analyze the complex processes driving consumer actions. Students enrolled in this program gain valuable skills in research methodology, data analysis, and critical thinking, which are essential for careers in marketing, advertising, market research, and consumer insight analysis. The curriculum typically covers topics such as consumer psychology, decision-making processes, cultural influences on consumption, digital consumer behavior, and the impact of social media on buying patterns. Students may also have opportunities to engage in hands-on research projects, internships, and experiential learning to apply theoretical concepts to real-world situations. Purdue University’s strong emphasis on experiential learning and industry partnerships enhances the educational experience, preparing graduates for competitive roles in consumer research and marketing analytics. Alumni of the program often go on to work for major corporations, market research firms, advertising agencies, or pursue graduate studies in related fields. The program aims to equip students with both theoretical knowledge and practical skills, fostering a deep understanding of consumer dynamics that are essential in today’s rapidly evolving marketplace.