StudyQA — Master: Consumer, Technology and Innovation

Photos of university / #tu.muenchen

Description Contents Requirements Funding More

The Master of Science in Consumer, Technology and Innovation at the Technical University of Munich (TUM) is a multidisciplinary program designed to equip students with the skills and knowledge necessary to understand and influence the dynamic relationship between consumers, technological advancements, and innovations. This program addresses the growing importance of understanding consumer behavior in a rapidly evolving digital landscape, where technological innovations continuously reshape markets and societal interactions. Throughout the course, students explore various aspects of consumer science, including psychology, marketing, and behavioral economics, while gaining insight into the latest technological trends such as digital platforms, big data, and artificial intelligence that influence consumer decisions. The curriculum emphasizes the development of strategic thinking and innovative problem-solving skills, preparing graduates to lead and manage innovation processes within corporations or start-ups focused on consumer-centric solutions.

Participants will engage in interdisciplinary coursework that combines theoretical foundations with practical applications, including case studies, project-based learning, and collaboration with industry partners. This approach ensures that students acquire not only academic knowledge but also real-world experience, enabling them to apply their expertise in diverse contexts. They will learn to analyze consumer needs and behaviors, design innovative products and services, and develop strategies to foster sustainable consumer engagement in a competitive market environment. The program also fosters entrepreneurial thinking, encouraging students to initiate new ventures that leverage technological developments to meet consumer demands effectively.

The TUM program emphasizes a global perspective, preparing graduates to operate in international markets and cross-cultural settings. With access to TUM's extensive network of industry contacts and research facilities, students gain valuable opportunities for internships, research projects, and collaborations that enhance their professional development. Graduates of this program will be well-equipped for careers in market research, consumer insights, product management, digital marketing, innovation consulting, and technology development. They will also be prepared for doctoral studies or leadership roles in technology-driven organizations that prioritize consumer needs and innovative solutions. Overall, the Master of Science in Consumer, Technology and Innovation at TUM offers a comprehensive education at the intersection of consumer science and technological advancements, shaping future leaders who will shape the future of consumer-centric innovation.

Consumer Behaviour
Consumer Behaviour Research Methods
Consumer Economics & Policy
Research Methods
Advanced Technology and Innovation Management
Advanced Topics in Innovation and Entrepreneurship
Case Study Seminar: Stratetic Management of Technology and Innovation
Consumer History
Food Economics
Human Values and Business Ethics
Life Science Economics and Policy
Marketing and Innovation Management
Regulatory Economics and Policy
Advanced Planning in Supply Chains - Illustrating the Concepts using an SAP APO Case Study
Advanced Seminar in Entrepreneurial Behaviour
Advanced Topics in Marketing, Strategy and Leadership
Applied Statistics and Econometrics
Basics of Advanced Planning and Supply Chain Management
Behavioral Economics
Business Plan Grundlagenseminar (UnternehmerTUM)
Case Study Seminar: Entrepreneurial Strategy
Consumer Law (in German)
Consumer oriented Project Work
German as a Foreign Language
International Commodity Markets and Trade Policy
Mathematics for Economists
Negotiation Strategies
Research Methods in Entrepreneurship
Research Seminar in Strategy and Organization
Seminar Concepts in International Entrepreneurship
Advanced Seminar in Entrepreneurial Behavior

Abstract,
Degree certificate and Diploma or Subject and grade transcript of studies (certified copy),
Essay,
confirmations of apprenticeships,
internships or other qualifications when appropriate,
most current photo (as for ID),
complete and current Résumé (CV),
letter of motivation,
Proof of at least one year of qualifying employment in a field relevant to your designed course of study,
passport (copy),
proof of English language proficiency (certified copy)

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

✔️ Flexible study schedule
✔️ Experienced teachers
✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The Financing studies for the Master's program in Consumer, Technology and Innovation at the Technical University of Munich primarily focus on providing students with a comprehensive understanding of financial management, strategic investment decisions, and the economic aspects of innovation. The program emphasizes the importance of financial decision-making in the context of consumer behavior, technological advancements, and innovative business models. Students gain knowledge in areas such as corporate finance, financial markets, investment analysis, and risk management, which are essential for managing innovative ventures and consumer-centric businesses effectively. The curriculum integrates theoretical foundations with practical applications, including case studies, simulations, and project work, to ensure students are well-prepared for careers in finance, consultancy, or entrepreneurship within innovative and technology-driven environments. Funding options for students may include scholarships, grants, or loans offered through the university or external institutions. The university often collaborates with industry partners to facilitate internships and projects, which can provide financial support or stipends. Additionally, students are encouraged to explore external funding opportunities such as governmental grants, private scholarships, or financial aid programs specifically aimed at supporting international students or those engaged in innovative research. The program also prepares students to understand the financial implications of sustainability and digital transformation, which are increasingly relevant in today's economy. Overall, the Financing studies component is designed to equip students with the financial literacy, analytical skills, and strategic insights necessary to lead and innovate in consumer-focused and technology-driven industries.