Get an in-depth understanding of the retail industry, gaining the insight and management skills you need for a rewarding career in this most fascinating sector.
Guest speakers, trade visits and exhibition trips will give you a deeper understanding of the industry, and theres even the option to take part in our work placement scheme.
Youll examine 6 of the most fundamental and pertinent topics in fashion retail and luxury management, from branding to store location, and new technology to globalisation. The course will culminate in a final project, allowing you to bring all your knowledge together and focus on an area that youre particularly interested in.
The first semester will give you an overview of marketing and branding in fashion, as well as addressing some key issues in more detail. Semester 2 will then see a more practical approach, as what youve learnt from the first half of the course is put to the test.
Semester 1
- Essentials and Principals of Fashion Marketing and Luxury Brand Management
- Sustainable Fashion Branding
- Fashion Marketing and Retailing in the Luxury sector: Store location and visual merchandising
Semester 2
- Innovative tactics of fashion e-tailing: The application of new technology and its impact on supply chain
- Brand Globalisation
- Professional practise in the luxury brand (Internship focus module)
- Final Major Project
Progression
This course will prepare you for a wide range of leadership and consulting roles within retail anywhere in the world.
Typical roles include:
- Retail Manager
- Brand Manager
- Ecommerce Manager
- Senior Buyer
- Head of Merchandising
- PR Manager
About UNINETTUNO
The International Telematic University UNINETTUNO was founded with an international perspective at its core, striving to help students from all over the world study.
It is this commitment to extending the reach of education that saw UNINETTUNO win the E-xcellence Quality Assurance in e-learning by EADT, the European Association of Distance Teaching Universities.
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