Bachelor of Science in Business Administration with Concentration in Marketing

The Bachelor of Science in Business Administration with a Concentration in Marketing at the University of Bridgeport offers students a comprehensive education designed to prepare them for dynamic careers in the rapidly evolving field of marketing. This rigorous program integrates foundational business principles with specialized marketing strategies, equipping graduates with the skills necessary to develop, implement, and analyze marketing campaigns that effectively reach target audiences. Students will explore core areas such as market research, consumer behavior, advertising, digital marketing, branding, and sales management, gaining practical knowledge through hands-on projects and real-world case studies. The curriculum emphasizes critical thinking, creative problem-solving, and ethical decision-making, fostering a well-rounded understanding of business operations within a global context. With access to state-of-the-art facilities and experienced faculty members, students are encouraged to engage in internships and industry collaborations to enhance their professional readiness. The program also emphasizes the development of vital skills such as communication, teamwork, and leadership, which are essential for success in today’s competitive marketing environment. Graduates of this program will be prepared for diverse roles including marketing coordinator, brand manager, digital marketing specialist, market analyst, sales manager, and other related positions. The emphasis on current marketing trends, data analysis, and strategic planning ensures that graduates are versatile and adaptable in a variety of industries. The University of Bridgeport’s strong network of alumni and industry partners provides opportunities for mentorship, internships, and employment placements. Upon completion of the program, students will be equipped to contribute innovatively to the marketing field, drive business growth, and excel in a variety of organizational settings. This program is ideal for motivated individuals seeking a comprehensive business education with a focus on marketing strategies and digital media in a supportive academic environment committed to student success.

The Bachelor of Science in Business Administration with a concentration in Marketing at the University of Bridgeport offers students a comprehensive curriculum designed to develop essential skills and knowledge necessary for successful careers in the dynamic field of marketing. This program combines core business principles with specialized coursework in marketing strategies, consumer behavior, digital marketing, market research, and advertising. Throughout the program, students engage in experiential learning opportunities such as case studies, internships, and project-based assignments to apply theoretical concepts to real-world situations. The curriculum emphasizes the importance of understanding market trends, utilizing data analytics, and developing innovative marketing campaigns to attract and retain customers. Students are also introduced to modern technologies and digital platforms that are critical for effective marketing in today's digital age. The program aims to foster critical thinking, creative problem-solving, and effective communication skills, preparing graduates to take on managerial roles in diverse industries including retail, healthcare, technology, and services. Faculty members bring extensive industry experience and academic expertise to enrich the learning experience. The university's supportive learning environment encourages collaboration, leadership development, and ethical business practices. Graduates of the program are well-equipped to pursue careers such as marketing manager, brand strategist, digital marketing specialist, market analyst, or entrepreneurial ventures. Additionally, the program provides a solid foundation for those interested in advanced studies in business or marketing. The University of Bridgeport's Business Administration with a concentration in Marketing is committed to preparing students not only with technical skills but also with a strategic mindset necessary to excel in a competitive global marketplace.

Program Requirements for Bachelor of Business Administration with Concentration in Marketing at the University of Bridgeport:

The Bachelor of Business Administration (BBA) with a concentration in Marketing is designed to equip students with comprehensive knowledge and practical skills essential for a successful career in marketing and related fields. To graduate with this degree, students must complete a total of approximately 120-124 semester credits, which include general education courses, core business courses, concentration-specific courses, and elective options.

Students are required to complete all foundational business courses, including Principles of Management, Principles of Marketing, Financial Accounting, Managerial Accounting, Business Law, and Principles of Microeconomics and Macroeconomics. These foundational courses establish the theoretical framework necessary for advanced study.

The core business courses encompass Organizational Behavior, Business Communications, Business Ethics, Quantitative Methods for Business, and Managerial Finance. These courses provide students with essential managerial skills and ethical considerations in business practices.

For the marketing concentration, students must complete specialized courses such as Consumer Behavior, Marketing Research, Digital Marketing, Brand Management, Advertising and Promotion, and Services Marketing. These courses focus on contemporary marketing techniques, consumer insights, digital platforms, and strategic brand development.

In addition to coursework, students are encouraged to participate in internships, co-op programs, or practical projects to gain real-world experience. The university may require students to complete a capstone project or strategic marketing plan in their final year, integrating knowledge from various courses.

Students are also obliged to meet residency requirements, meaning a specified number of credits must be completed at the University of Bridgeport to ensure adequate engagement with the university community.

Throughout the program, students are expected to adhere to the university’s academic policies, maintain a minimum GPA—generally 2.0 or higher—and demonstrate professional and ethical conduct.

Graduation prerequisites include successful completion of all required coursework, completion of any capstone or project requirements, and fulfillment of financial obligations to the university. Upon meeting these requirements, students are awarded the Bachelor of Business Administration degree with a concentration in Marketing, prepared to pursue careers in marketing management, advertising, sales, or to continue their education in graduate programs.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The University of Bridgeport offers various financing options for students enrolled in the Business Administration Concentration in Marketing program. Tuition fees vary depending on residency status, with in-state students typically paying lower rates compared to out-of-state or international students. As of the latest academic year, the estimated tuition per semester for full-time students is approximately $10,000 to $12,000, with additional fees for registration, course materials, and technology. Students are encouraged to explore financial aid opportunities, including federal and state grants, scholarships, and university-specific scholarships based on merit or need. The university participates in federal financial aid programs, and students must complete the Free Application for Federal Student Aid (FAFSA) to qualify.

In addition to grants and scholarships, students may consider federal student loans, which offer flexible repayment options and relatively low interest rates. The university also provides work-study programs that enable students to earn income while gaining practical experience in their field of study. For international students, financing options may include private loans, scholarships specifically for international students, or sponsorship programs. The university's financial aid office offers guidance and counseling to help students identify the most suitable financial support tailored to their circumstances.

Payment plans are available, allowing students to divide tuition payments over several installments, easing the financial burden. The university also accepts various forms of payment, including bank transfers, credit cards, and checks. Prospective students are advised to review the specific financial policies and deadlines on the university’s official website or contact the financial aid office directly for personalized assistance. Overall, the University of Bridgeport is committed to making education accessible through a variety of financing options, ensuring that students can focus on their academic and career goals without undue financial stress.

The Business Administration Concentration in Marketing at the University of Bridgeport offers students a comprehensive education designed to prepare them for dynamic careers in the marketing industry. The program combines fundamental business principles with specialized marketing strategies, equipping students with the skills necessary to analyze markets, develop effective promotional campaigns, and understand consumer behavior. Students gain practical experience through case studies, projects, and internships that foster real-world understanding of marketing trends and practices. The curriculum covers essential areas such as digital marketing, advertising, sales management, market research, and strategic planning. Emphasis is placed on developing analytical abilities, creativity, and communication skills, enabling graduates to succeed in various marketing roles including brand management, digital marketing, market research analysis, and advertising. The program is designed for students seeking careers in marketing, sales, or related fields, and it prepares them not only with current industry knowledge but also with a foundation adaptable to ongoing changes in the marketing landscape driven by technological advancements. The faculty comprises experienced professionals and academics dedicated to mentoring students and providing up-to-date insights into marketing innovations. The university’s facilities and resources, such as modern computer labs and access to industry software, support the practical application of learned skills. Graduates of the program are well-positioned to contribute effectively to organizations seeking to build strong brand identities and connect with diverse customer bases through innovative marketing solutions.