Bachelor of Science in E-Commerce

The Bachelor of Arts in E-Commerce at American Public University is a comprehensive program designed to equip students with the essential skills and knowledge required to succeed in the dynamic and rapidly evolving digital marketplace. This degree program focuses on providing a thorough understanding of online business operations, digital marketing strategies, web development, and the foundational principles of e-commerce platforms. Students will explore key topics such as electronic payment systems, supply chain management, customer relationship management, and data analytics to enhance their ability to develop, manage, and optimize online business ventures.

Throughout the program, learners will gain practical experience through real-world projects and case studies, enabling them to analyze market trends and implement innovative solutions in the digital economy. The curriculum emphasizes the importance of cybersecurity and ethical considerations in e-commerce, preparing students to navigate the complex legal and security issues associated with online transactions. Additionally, instruction in business communication, project management, and entrepreneurial skills ensures that graduates are well-prepared to launch and lead e-commerce initiatives across diverse industries.

Designed for working professionals and individuals seeking to expand their expertise in digital commerce, the Bachelor of Arts in E-Commerce offers flexible online coursework that fits into busy schedules. The program fosters critical thinking, strategic planning, and technical proficiency, all essential components for thriving in the competitive world of online business. Graduates will be equipped to pursue careers as e-commerce managers, digital marketing specialists, web developers, or entrepreneurs developing their own online businesses. Upon completing this degree, students will be capable of leveraging the latest digital tools and platforms to create innovative solutions that drive growth and success in the digital economy.

The Bachelor of Science in E-Commerce at American Public University prepares students for dynamic careers in the rapidly evolving digital marketplace. The program offers a comprehensive curriculum designed to develop expertise in online business operations, digital marketing, e-commerce technology, and data analysis. Students will gain a solid understanding of the foundational principles of e-commerce, including website development, online transaction management, and customer relationship management. The coursework emphasizes the importance of cybersecurity, privacy issues, and legal considerations unique to online commerce, ensuring graduates are equipped to navigate complex regulatory environments. Throughout the program, students explore essential topics such as digital business strategy, social media marketing, search engine optimization, and mobile commerce, enabling them to create innovative solutions and drive growth in digital markets. The curriculum combines theoretical knowledge with practical skills, including the use of industry-standard tools and platforms, preparing graduates for roles such as e-commerce manager, online marketing specialist, digital analytics analyst, or web developer. Coursework is delivered through a flexible online format, allowing students to learn at their own pace while balancing work and other commitments. The program also emphasizes critical thinking, problem-solving, and strategic decision-making skills necessary for success in the competitive e-commerce environment. In addition to technical training, students develop a strong understanding of consumer behavior and effective online communication strategies. The program concludes with a capstone project, where students apply their learning to real-world scenarios. Graduates of this program will be well-prepared to contribute to the growth of online businesses, launch their own ventures, or advance in existing organizations by leveraging the latest digital trends and technologies. With a focus on innovation and practical application, the Bachelor of Science in E-Commerce at American Public University provides students with the knowledge and skills necessary to excel in the digital economy.

Program Requirements: The Bachelor of Arts in E-Commerce at American Public University requires prospective students to hold a high school diploma or equivalent from an accredited institution. Applicants must submit official high school transcripts or equivalent documentation demonstrating successful completion of secondary education. There are no specific prerequisite coursework requirements; however, a background in computer literacy and familiarity with basic internet applications is recommended. Prospective students should have access to a reliable internet connection and a computer capable of supporting the university’s online learning platforms. The program emphasizes the development of skills in digital marketing, online business management, e-commerce platforms, and supply chain logistics. Students are encouraged to engage actively in coursework, participate in online discussions, and complete all assignments by established deadlines. The duration of study typically ranges from four to six semesters, depending on the student’s pace and prior credits. Transfer credits may be assessed on a case-by-case basis for relevant coursework completed at other accredited institutions. Additionally, students are expected to adhere to the university’s academic policies, maintain good academic standing, and participate in any required orientations. While there are no specific standardized test score requirements for admission, prospective students are advised to submit their application well before the start of the term. Upon completion of the program, graduates are prepared to enter the workforce in roles such as e-commerce managers, digital marketing specialists, online business consultants, and supply chain coordinators. The program also provides a foundation for pursuing further education or certifications in related fields.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The American Public University offers various options for financing studies in its E-Commerce program. Students can take advantage of federal and state financial aid programs, including FAFSA, which may provide grants, loans, or work-study opportunities for eligible students. The university participates in the Yellow Ribbon Program, offering additional financial support to military veterans and dependents, thereby reducing the overall cost burden. The cost of tuition for the E-Commerce program is competitive compared to similar online degree offerings, making it an accessible choice for many students seeking to enhance their careers in digital commerce.

American Public University also provides payment plans that allow students to break down tuition costs into manageable installments, easing the financial pressure over the duration of their studies. Additionally, students can explore scholarships exclusively available to online learners through external organizations or industry partnerships. The university offers military discounts and discounts for first responders, veterans, and their families, recognizing the service and dedication of these individuals.

Financial assistance may also be supplemented through employer tuition reimbursement programs, depending on the student’s employment sector and employer policies. The university’s flexible online format enables working professionals to pursue their degree without disrupting their employment or income, making it easier to finance their education through continued employment. Students are encouraged to contact the university’s financial aid office to receive personalized guidance regarding eligibility, application procedures, and available options. Overall, American Public University aims to make higher education in E-Commerce affordable and accessible through a variety of financing options tailored to diverse student needs.

The Bachelor of Science in E-Commerce at American Public University is designed to prepare students for the dynamic and rapidly evolving digital marketplace. This program provides a comprehensive understanding of electronic commerce, including online business models, digital marketing strategies, e-payment systems, web development, and cybersecurity measures essential for protecting digital environments. Students learn about the foundational principles of e-commerce, such as the infrastructure of online business, customer relationship management, supply chain logistics, and legal and ethical issues associated with conducting business in a virtual space. The curriculum incorporates the latest trends and technologies, ensuring graduates are well-equipped to adapt to ongoing changes in the industry.

Throughout the program, students engage with coursework that emphasizes practical skills through case studies, projects, and hands-on experience with e-commerce platforms. Topics covered include website development, digital marketing techniques including search engine optimization (SEO) and social media marketing, data analytics for business decision-making, and mobile commerce. The program also emphasizes understanding consumer behavior in digital environments and applying strategic planning to establish and grow online businesses.

American Public University offers flexible online coursework to accommodate working professionals and those with other commitments, allowing students to study at their own pace. The program also emphasizes ethical practices, legal issues, and global perspectives related to e-commerce, preparing students for careers in various sectors such as retail, marketing, information technology, and logistics. Graduates of the program are prepared for roles such as e-commerce manager, digital marketing specialist, web developer, or online business consultant. Overall, the program aims to foster critical thinking, technical proficiency, and strategic insight necessary for success in the digital economy.