International Fashion Branding

Description

Fashion branding is an international industry, which by its very nature, influences a growing number of products and services from clothing and accessories to jewellery and perfume. We aim to equip you with the skills and knowledge to be at the forefront for employment in this growing global market.
This exciting programme looks at the keys to success in international fashion branding, through traditional and digital practices. You will gain a thorough understanding of workplace culture and behaviour together with fashion branding and marketing in Year 1, while the tools of fashion brand promotion are revealed in Year 2. By Year 3 you will explore visual merchandising in retail, digital fashion branding and international marketing strategy. You'll also build expertise in areas such as buying and merchandising, PR, product development, and brand management.
You'll benefit from our excellent industry links and visiting lectures from a wide range of industry professionals in design houses, major retailers and fashion magazines, both national and international. Our guest speakers spend invaluable time with our students, sharing their unique insight and knowledge of both local and global markets, giving our young leaders a truly competitive edge in a very competitive industry.
In addition to the central subject of marketing, you will study a range of complementary business modules designed to provide you with a wider understanding of business and the society in which you'll operate as a global leader of tomorrow. You'll also have the opportunity to study European Language Modules to further enhance your skills as a global graduate.
Other optional modules can be selected from a wide variety of subject areas including psychology, sociology, politics, history, communications, and other management or business related subjects, allowing you to develop into a well-rounded graduate.

Detailed Course Facts

Application deadline any time Tuition fee

• GBP 7000 Year (EEA)
• GBP 10200 Year (International)

Start date September 2015 Duration full-time 48 months Languages Take an IELTS test

• English

Delivery mode On Campus Educational variant Full-time

Course Content

Modules
Level 1

• Workplace Culture and Behaviour
• The Business of Social Science
• Foundations of Marketing
• Fundamentals in Financial Management
• Contemporary Fashion Branding
• Option*

Level 2

• Society, Employability and Business in the fashion sector
• Essentials of Managing Human Resources in the fashion sector
• Consumer Buying Behaviour
• Creative Fashion Brand Development and Promotion
• Option*

Level 3

• The Enterprise Value Challenge in the fashion sector
• Business Research Methods and Skills
• International Marketing Strategy
• Digital Fashion Branding
• Retail Buying and Visual Merchandise
• Option*

Level 4

• Dissertation
• Changing Perspectives in Marketing Management
• International Fashion Brand Management and Communication
• Option*

Options
Options for this course may include topics in advertising, journalism, retailing, consumer culture, CAD, public relations, entrepreneurship, psychology, sociology and modern languages. Not all options are available every trimester.

Requirements

HigherBBBBBA LevelBBCILC-HigherB2 B2 B2 B2 B2IB Diploma25 points including English and Visual ArtsBTECLevel 3 Extended Diploma considered for entry to year 1 (equal 280 tariff points)Essential subjectsEnglish (Higher B/GCSE B/ILC-H B)Recommended SubjectsMathematics (Higher/ILC)

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Glasgow Caledonian University.

Funding

Glasgow Caledonian University is one of the UK’s most dynamic and diverse higher education institutions, with a tradition of welcoming students from all walks of life. As such, the University offers a range of scholarships and bursaries to ensure all students have an equal chance of success. The fees and funding that are relevant to you also depend on where you lived before coming to university.