International Management with a specialization in Digital Marketing

International Management with a specialization in Digital Marketing at Geneva Business School offers students a comprehensive and innovative education designed to prepare them for leadership roles in the rapidly evolving global business environment. This program combines foundational management principles with cutting-edge digital marketing strategies, enabling graduates to effectively navigate and influence international markets. Throughout the course, students develop a strong understanding of core business functions such as finance, organizational behavior, and strategic planning, while also gaining specialized skills in digital advertising, social media marketing, data analytics, content creation, and e-commerce. The curriculum emphasizes practical learning through case studies, hands-on projects, internships, and collaborations with industry partners, ensuring students are well-equipped to apply their knowledge in real-world scenarios. The program promotes a global perspective by incorporating cross-cultural communication and international business practices, preparing students to operate confidently across diverse markets. Faculty members bring extensive industry experience and academic expertise, guiding students through an innovative learning environment that fosters critical thinking, creativity, and entrepreneurial spirit. Additionally, students benefit from state-of-the-art facilities, online learning options, and a vibrant campus life designed to enhance their educational experience. Graduates of this program will be positioned to pursue careers in digital marketing agencies, multinational corporations, startups, or even launch their own ventures, leveraging their international management skills and digital marketing expertise to succeed in a competitive global marketplace.

The master’s program requires the successful completion of 90 ECTS credits. The program format consists of unique business, management, and finance courses that will extend and deepen your understanding of and experience in business along with courses that specialize in digital marketing and a final project. 

The breakdown of the program is as follows: 11 core courses (44 ECTS); a consultancy project (4 ECTS); participation in a practical and competitive business simulation (4 ECTS); 5 courses in your chosen area of digital marketing (20 ECTS); and a business project which can be an industry report, a problem-solving case, or a business plan (18 ECTS).

Admission Criteria for Master’s Programs

• Bachelor’s degree or equivalent, preferably in a related field

• IELTS 6.5 / TOEFL 74 / DET 105-110 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years

• A scanned copy of all required academic diplomas, transcripts, and academic certificates

• A 500-word written response to a business case study

• An interview with a representative from the academic team on their chosen campus. The candidate’s response to the case study will be discussed in the interview.

• Photocopy of valid passport / national ID

• Resume/CV 

• 1 reference letter from a former academic institution

Admission Protocol

1. APPLICATION SUBMITTED: Applications from prospective students are reviewed only once all documentation is submitted and admission criteria met. 

2. ENGLISH EXAM: As English is the common language used in Geneva Business School, TOEFL/IELTS/DET test scores, phone or face to face interviews measure each student’s English proficiency level. Online English tests can be an alternative.

3. PHONE INTERVIEW: After all references have been checked, a final phone interview is made.

For more information about our admissions procedure, please contact our Admissions Department.

Exceptional admissions conditions – COVID-19

1. In light of the COVID-19 pandemic, the Geneva Business School Board of Management has decided that it will accept students even if they are unable to obtain their TOEFL/ IELTS English exam results due to the pandemic.During the application interviews, we will apply the same level of rigorous assessment as well as thoroughly evaluate the candidate’s level of comprehension in English to ensure that everyone has the capacity to participate in class.Candidates accepted to Geneva Business School without TOEFL/IELTS or high school examination results will be afforded one additional academic year, from the time they join our school, to provide the missing documents. Applicants may submit the Duolingo English Test (DET), which combines an English proficiency test with a brief video interview. Duolingo’s technology and format allows applicants to complete the test at any time or place with internet access.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Funding options for the International Management with a specialization in Digital Marketing program at Geneva Business School typically include a variety of financial aid opportunities aimed at supporting students throughout their studies. The school offers a range of scholarships based on merit, leadership qualities, and financial need, which can significantly reduce the cost of education for eligible students. These scholarships are competitive and require applicants to demonstrate academic excellence and extracurricular achievements. Additionally, Geneva Business School provides early application discounts and alumni discounts, further alleviating financial burdens.

Students are encouraged to explore external funding sources such as government grants, private scholarships, and corporate sponsorships, many of which can be combined with institutional aid to maximize financial support. The school also offers flexible payment plans that allow students to divide tuition fees into manageable installments, making it easier to budget over the duration of their studies. For international students, the school provides guidance on visa-related financial requirements and potential funding options specific to their country of residence.

In terms of student loans, Geneva Business School does not directly offer loans but can provide documentation and support for students seeking financial assistance through their home country or external lenders. The programs are designed to be accessible, and students are encouraged to plan their finances carefully by consulting the financial aid office early in the application process. Overall, the financing options for the International Management with a specialization in Digital Marketing program are structured to make higher education attainable while maintaining high academic standards.

Master’s Program Fees

Geneva Campus 

Application Fee: EUR 150 (non-refundable, paid upon application)
Administration Fee: CHF 3,000 (one-time fee, 80% refund if the entry visa or residence permit is refused by the visa authorities)
Tuition per semester: CHF 10,250 (1.5-year / 3-semester program) (100% refund if the entry visa or residence permit is refused by the visa authorities)

Barcelona & Madrid Campuses

Application Fee: EUR 150 (non-refundable, paid upon application)
Administration Fee: EUR 1,900 (one-time fee, 80% refund if the entry visa or residence permit is refused by the visa authorities)
Tuition per semester: EUR 5,450 (1.5-year / 3-semester program) (100% refund if the entry visa or residence permit is refused by the visa authorities)