International Sports, Management and Business

The International Sports, Management and Business program at Amsterdam University of Applied Sciences offers a comprehensive and practical education designed to prepare students for dynamic careers within the global sports industry. This innovative Bachelor's degree program blends sports management, business administration, marketing, and event management, equipping students with the skills necessary to succeed in diverse roles such as sports marketing, club management, event coordination, sponsorship, and sports consultancy. Throughout the program, students engage with real-world projects, internships, and collaborations with sports organizations and companies, gaining valuable hands-on experience that bridges theoretical knowledge with practical application. The curriculum emphasizes leadership, strategic thinking, communication, and entrepreneurial skills tailored specifically to the sports sector. Classes are taught by experienced industry professionals and academics, fostering a learning environment that encourages innovation and critical thinking. Students also explore topics such as sports law, finance, ethics, international sports policies, and digital marketing, ensuring they are well-versed in the complex regulatory and commercial aspects of the global sports industry. The program promotes multiculturalism and international outlooks through diverse student groups and international excursions, preparing graduates to operate effectively in a globalized environment. State-of-the-art facilities, sports infrastructure, and a network of partners provide opportunities for students to develop practical skills and build professional networks. Graduates of this program are well-positioned to launch successful careers in sports management, work for sports clubs, organizations, agencies, or start their own ventures. The International Sports, Management and Business program combines academic rigor with industry relevance, giving students the confidence and competence to make impactful contributions to the sports industry worldwide.

Other requirements

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course