Marketing, Advertising and Public Relations

The Bachelor of Marketing, Advertising and Public Relations at Edith Cowan University is a comprehensive undergraduate program designed to equip students with the essential skills and knowledge to excel in dynamic and competitive industries. This degree offers a blend of theoretical foundations and practical applications, preparing graduates to develop effective marketing strategies, create compelling advertising campaigns, and manage public relations initiatives across diverse sectors. Students will explore core areas such as market research, consumer behavior, branding, digital marketing, media planning, advertising design, media law, and ethics. The curriculum emphasizes real-world experience through industry placements, projects, and collaborations with leading organizations, fostering professional readiness and networking opportunities. The program also focuses on developing critical communication skills, strategic thinking, creativity, and problem-solving abilities necessary for successful careers in marketing, advertising, and public relations. Additionally, students are encouraged to understand the ethical and social responsibilities involved in managing brand reputation and corporate communication. With a strong emphasis on digital media and emerging marketing technologies, graduates will be well-prepared to adapt to evolving industry trends. The degree is suitable for individuals passionate about understanding consumer insights, crafting brand narratives, and engaging audiences effectively across various platforms. Upon graduation, students can pursue careers as marketing coordinators, brand managers, advertising executives, public relations officers, media planners, and communication specialists. The program also provides a strong foundation for further study in postgraduate marketing or related fields. Edith Cowan University's supportive learning environment, experienced faculty, and industry connections make it an ideal choice for those aspiring to make a mark in the vibrant world of marketing, advertising, and public relations.

The Bachelor of Marketing at Edith Cowan University offers students a comprehensive education in the dynamic and competitive world of marketing, advertising, and public relations. This program is designed to equip students with the essential skills, knowledge, and practical experience needed to excel in a variety of roles within the marketing industry. Throughout the course, students will explore core subjects such as consumer behavior, marketing research, digital marketing, branding strategies, and integrated marketing communications. The curriculum also emphasizes the development of vital skills in strategic thinking, data analysis, creative problem-solving, and effective communication, preparing graduates to meet the demands of a rapidly evolving marketplace. Students will have opportunities to engage in real-world projects, internships, and industry placements, fostering practical learning and professional networking. The program also covers areas like public relations management, advertising campaign development, and social media marketing, ensuring that graduates are versatile and innovative in their approach. With a focus on ethical marketing practices and sustainable business strategies, the Bachelor of Marketing prepares students to make meaningful contributions to organizations and communities. Graduates of this program can pursue careers in marketing management, advertising agencies, public relations firms, digital marketing consultancy, brand management, and market research. The curriculum is complemented by access to state-of-the-art facilities, industry seminars, and professional development workshops, all designed to enhance learning outcomes. Upon completion of the program, students will be well-equipped to develop effective marketing strategies, analyze market trends, and create compelling messages that resonate with target audiences. This program is ideal for individuals passionate about understanding consumer needs, influencing purchasing decisions, and shaping brand identities in a globalized digital economy.

Program requirements for the Bachelor of Marketing, Advertising and Public Relations at Edith Cowan University include a completion of Year 12 (or equivalent) with a competitive ATAR or equivalent score for domestic students. International students are generally required to meet specific English language proficiency standards, such as an IELTS score of 6.0 with no band less than 5.5, or an equivalent. Applicants must submit their application through the university's admissions process, providing academic transcripts and evidence of English language proficiency if applicable. The program emphasizes foundational knowledge in marketing principles, strategic advertising, and public relations theories, requiring students to undertake core units in marketing principles, communication and media, consumer behavior, and digital marketing. Entry into advanced units may require successful completion of prerequisite subjects or demonstrated relevant experience. The curriculum is designed to ensure students develop practical skills through industry projects, internships, and simulated campaigns. Specific program prerequisites can vary slightly depending on the intake and the applicant's educational background. Mature age applicants and those with relevant work experience may be considered for admission through recognition of prior learning (RPL). Throughout the course, students are expected to adhere to the university's academic integrity policies and participate actively in seminars, workshops, and group projects that simulate real-world marketing and communication scenarios. There are also opportunities to undertake study abroad or internship placements, which may require additional application processes and approvals. The completion of the program typically requires the successful passing of all prescribed core and elective units, culminating in a capstone project or industry placement, depending on the specific course structure. Overall, the program aims to equip students with the knowledge, skills, and ethical considerations necessary to thrive in competitive marketing, advertising, and public relations environments.

The Bachelor of Marketing at Edith Cowan University offers a range of financing options to support students throughout their studies. Tuition fees for international students are generally higher than those for domestic students, with current figures approximating AUD 29,600 per year for international students and AUD 8,160 per year for domestic students enrolled full-time. Domestic students may access government subsidies under schemes such as Commonwealth supported places, which significantly reduce the cost of tuition. Additionally, students can explore various financial aid opportunities including scholarships, grants, and bursaries provided by ECU based on academic merit, financial need, or specific criteria such as community involvement or leadership potential.

Students are encouraged to consider private financial assistance options, including student loans where applicable, although Australian students typically rely on government-supported loans such as the HECS-HELP scheme, which allows for the deferral of tuition payments until after graduation when income thresholds are met. International students are generally required to pay their tuition fees upfront or via a payment plan negotiated with the university; ECU offers flexible payment arrangements to ease financial planning. Apart from tuition, students should budget for additional expenses such as study materials, textbooks, living costs, accommodation, health insurance, and transport. ECU provides access to financial counseling services to assist students in managing their expenses and planning their finances effectively. For international students, additional costs may include Overseas Student Health Cover (OSHC) and visa application fees. Overall, ECU emphasizes financial support and planning to ensure students can focus on their academic and career goals without undue financial stress.

The Bachelor of Marketing, Advertising and Public Relations at Edith Cowan University offers students a comprehensive education in the dynamic fields of marketing, advertising, and public relations. The program is designed to provide students with a blend of practical skills and theoretical knowledge, preparing them for diverse careers in the marketing communications industry. Throughout this program, students explore key concepts such as consumer behavior, strategic marketing, media planning, brand management, advertising campaign development, and public relations strategies. The curriculum emphasizes real-world applications, allowing students to work on projects that simulate industry challenges, thereby enhancing their problem-solving abilities and creative thinking skills.

Students have access to modern facilities and resources, including digital media labs and industry-standard software, to hone their technical skills. The program also offers opportunities for internships and industry placements, enabling students to gain valuable work experience and network with industry professionals. ECU's strong links with local and international businesses ensure that students are exposed to current market trends and industry demands, fostering employability and career readiness. Graduates of this program are well-equipped to pursue careers in advertising agencies, marketing departments, public relations firms, media organizations, and corporate communication teams.

The program draws on ECU's expertise in communication and business education, and the curriculum is regularly updated to reflect changes in industry practices and technological advances. Core units typically include topics such as marketing principles, digital marketing, media planning and buying, communication theory, public relations campaigns, and consumer insights. Electives may allow students to specialize further in areas like digital advertising, social media marketing, or corporate communication. The program’s structure encourages teamwork, presentation skills, and strategic thinking, which are essential qualities for success in the competitive fields of marketing, advertising, and public relations. Overall, the Bachelor of Marketing, Advertising and Public Relations at ECU provides students with a robust foundation to thrive in a rapidly changing global marketplace.