Marketing

The role of a marketing coordinator or manager can vary dramatically from organization to organization: marketing in a large, product-driven company will differ greatly from marketing in a small knowledge-based start-up or not-for-profit organization. A well-rounded management education that includes the tools and frameworks to understand consumers, market trends, and competitive marketing strategies, is critical to success.Your AU Bachelor of Management will prepare you to tackle the marketing challenges of any organization, as well as to take on associated management responsibilities in finance, operations, and human resources for your unit or department.

Field of study: Marketing/Marketing Management, General

Course based: yes

The Bachelor of Commerce in Marketing at Athabasca University offers a comprehensive and flexible academic program designed to prepare students for dynamic careers in the marketing industry. This program combines theoretical knowledge with practical skills, enabling students to understand core marketing principles, consumer behavior, market research, digital marketing strategies, branding, and ethical considerations. Throughout their studies, students will explore areas such as marketing management, advertising, sales strategies, and data analysis, equipping them to develop effective marketing campaigns and make informed decisions in a rapidly evolving marketplace.

The program’s curriculum emphasizes critical thinking, strategic planning, and communication skills, which are essential for success in various marketing roles. Courses are delivered through a combination of online lectures, interactive assignments, and real-world case studies, allowing students to learn at their own pace while engaging with industry-relevant content. Additionally, students have opportunities for experiential learning through projects and internships, fostering practical understanding and industry connections.

Athabasca University’s flexible learning model is ideal for working professionals or those seeking to advance their careers while balancing other commitments. The program also includes foundational courses in business administration, economics, and communication, ensuring a well-rounded business education. Graduates of the program will be equipped to pursue careers in fields such as digital marketing, brand management, market research, advertising, sales management, and strategic planning.

With a focus on innovation and ethical marketing practices, this program prepares students to adapt to the fast-changing digital landscape and to develop marketing solutions that respect societal and consumer needs. Upon completion, students will be positioned to contribute effectively to marketing teams, lead projects, or pursue further specialization in related fields through graduate studies. The Athabasca University Bachelor of Commerce in Marketing is committed to providing a high-quality education that combines academic excellence with practical skills, empowering graduates to excel in the competitive world of marketing.

The Bachelor of Commerce in Marketing program at Athabasca University requires students to complete a total of 20 courses, including core courses, electives, and capstone experience. The core courses typically cover fundamental areas such as marketing principles, consumer behavior, marketing research, strategic marketing management, digital marketing, and international marketing. Students are encouraged to choose electives that complement their marketing specialization, such as advertising, sales management, or brand management. The program emphasizes the development of practical skills through case studies, projects, and experiential learning opportunities. To graduate, students must achieve a minimum GPA as specified by the university, usually around 2.0 on a 4.0 scale. The program is designed to be flexible, allowing students to study entirely online, fitting their studies around personal or professional commitments. Students are expected to complete either a capstone project or a comprehensive exam to demonstrate their mastery of marketing concepts and strategies. Admission requirements typically include a high school diploma or equivalent, and prospective students may need to meet certain academic prerequisites or demonstrate relevant work experience. The program aims to equip students with the analytical skills, strategic thinking, and practical knowledge necessary to succeed in various marketing roles across different industries. Throughout the program, there is an emphasis on ethical marketing practices and understanding the impact of marketing decisions on society and the environment. The duration of the program varies depending on the student's pace, but it generally takes about four years of part-time study to complete all requirements. Athabasca University also offers support services, including academic advising and online resources, to assist students in achieving their educational goals. The curriculum is regularly reviewed and updated to ensure alignment with current marketing trends and industry standards. graduates of the program often pursue careers in marketing management, market research, advertising, sales, and digital marketing, among other fields. The program fosters critical thinking, communication, and teamwork skills, preparing students for leadership roles in a competitive global marketplace.

Funding options for the Bachelor of Commerce in Marketing at Athabasca University include a variety of financial aid opportunities for both domestic and international students. Canadian citizens and permanent residents may access government-funded programs such as Canada Student Grants and Loans, which can help cover tuition fees and living expenses. Additionally, provincial student assistance programs are available, depending on the student’s location, offering grants and loans to support full-time and part-time students. Athabasca University also provides its own bursaries and scholarships that students can apply for based on academic achievement, financial need, or other criteria. International students are encouraged to explore external scholarship programs, government-sponsored international student bursaries, and private funding sources to finance their studies, as they may not be eligible for Canadian government aid. The university offers detailed information and guidance on applying for financial aid, including online application portals and advising services. Tuition fees for the Marketing program vary depending on the number of courses taken per term and whether the student qualifies for any discounts or specific aid programs. Part-time students may have lower overall costs and more flexible payment options. Athabasca University also provides payment plan options to help manage tuition payments over the course of the program. Students are encouraged to contact the university’s financial aid office early in their studies to discuss eligibility and application procedures for various funding sources. Additionally, students can seek external employment opportunities or cooperative education placements that include stipends or subsidies, which can further offset the costs of education. Many students also utilize savings, family support, or employer sponsorships where applicable. Overall, the combination of government assistance, institutional bursaries, external scholarships, and personal financial planning constitutes the primary means of financing the Marketing program at Athabasca University, supporting students in their pursuit of higher education and career development.

The Bachelor of Commerce in Marketing at Athabasca University is a comprehensive undergraduate program designed to equip students with the essential skills and knowledge required to excel in the dynamic field of marketing. This program emphasizes the development of critical thinking, strategic planning, and effective communication skills necessary for successful marketing management in a globalized economy. Throughout the course, students explore various areas including market research, consumer behavior, advertising, digital marketing, branding, and sales management. Athabasca University’s flexible online learning format allows students to balance their studies with personal and professional commitments, making it accessible to a diverse range of learners. The program integrates theoretical foundations with practical applications, providing students opportunities to engage in real-world projects and case studies. Graduates of the Bachelor of Commerce in Marketing often pursue careers in marketing management, brand development, market research analysis, advertising, and digital marketing. The curriculum is regularly updated to reflect current trends and best practices in the industry, ensuring that students are well-prepared for the evolving marketing landscape. Additionally, Athabasca University offers strong support services, including access to knowledgeable faculty, online resources, and career advising, to maximize student success. The program's flexible structure includes online lectures, discussions, and assessments, enabling students across Canada and internationally to access quality education without geographic limitations. Overall, Athabasca University's Marketing program aims to produce innovative, ethical, and forward-thinking marketing professionals who can contribute effectively to their organizations and communities.