Food Marketing and Nutrition

Description

Marketing is a dynamic subject, central to life in the 21st century. It needs to respond to business transformation and societal change. Therefore, this discipline draws on management, psychology and consumer behaviour in an international arena.

Our professionally-accredited degree provides you with up-to-date knowledge of the latest marketing trends, along with the practical skills needed in this fast-paced industry.

You develop your marketing skills through a variety of approaches, including teamwork and collaboration in a culturally-diverse environment, and working on dedicated marketing projects linked to industry.

• Optional work placement in the UK or study in Europe
• Modern facilities in our new £45 million Business School Building
• Flexibility to follow your interests in your final year

Quality and ranking

The quality of the marketing degrees at Newcastle is recognised with a top 5 ranking in The Complete University Guide 2015.

Detailed Course Facts

• GBP 9000 Year (EEA)
• GBP 12075 Year (Non-EEA)

• English

Course Content

Our degrees are divided into Stages. Each Stage lasts for an academic year and you need to complete modules totalling 120 credits by the end of each Stage.

Please be aware that programme modules do change and therefore may differ for your year of entry.

Stage 1

Compulsory modules

• ACC1003 Introduction to Accounting and Finance (for Business School Students)
• MKT1002 Introduction to Marketing
• ACE1003 Economics for Business and Marketing
• MAS1403 Quantitative Methods for Business Management
• BUS1001 Introduction to Management and Organisation
• BUS1005 Developing Academic and Employability Skills

Stage 2

Compulsory modules

• MKT2001 Global Marketing
• MKT2004 Research Methods for Business and Marketing
• MKT2006 Buyer Behaviour and Communications
• MKT2008 Services Marketing

Optional modules

You take two of the following optional modules:

• ACE2012 Managerial Economics
• ACE2013 Statistics for Marketing and Management
• BUS2017 Introduction to Innovation and Technology Management
• NCL2007 Career Development for Second Year Students
  OR
• NCL2100 Exploring Enterprise, Entrepreneurship and Employability
• SPA1001 Business Spanish

Other optional modules may also be available.

Work placement/study abroad (optional)

Between Stages 2 and 3 you may choose to undertake a paid work placement in a UK or European business. Alternatively you may spend the year studying at a partner university in Europe.

The Business School has a dedicated Placement Officer who can help you find a suitable work placement.

Companies that have previously hosted our students are wide-ranging and include: Heinz, Panasonic, IBM, Fujitsu, Danone, 3M, Nestlé, Hewlett-Packard, Reuters, Xerox, PwC (Kuala Lumpur), Adidas (Germany) and ‘Hola {Hello}’ (Madrid).

Stage 3

Compulsory modules

• MKT3004 Analytical Techniques for Marketing
• MKT3007 Strategic Marketing for Competitive Advantage

Optional modules

You choose one of the following modules:

• MKT3096 Contemporary Marketing Dissertation
• MKT3097 Marketing Consultancy Project

You choose two modules from the following list:

• MKT3006 Advertising and Integrated Brand Promotion
• MKT3095 Cultural and Heritage Marketing
• NCL3007 Career Development for Final Year Students
• MKT3010 Marketing/Management Placement Review
• MKT3012 Direct and Digital Marketing
• SPA2001 Business Spanish 2

Other optional modules may also be available.

English Language Requirements

IELTS band : 6.5 TOEFL iBT® test : 90

To study at this university, you have to speak English. We advice you to

Requirements

All candidates are considered on an individual basis. If your qualifications are not listed here, please see our additional entry requirements web pages to find out which other qualifications are considered.

- A Levels

AAB. Any subject combinations accepted excluding General Studies. GCSE Mathematics and English (minimum grade B) required if not taken at A or AS level.

- Scottish Qualifications

AAABB at Higher Grade. Mathematics and English required at grade 2 Standard Grade (or Intermediate 2 equivalent) if not offered at Higher Grade. Combinations of Highers and Advanced Highers accepted.

- International Baccalaureate

35 points. Standard Level Mathematics or Mathematical Studies required at grade 5 if not offered at Higher Level.

- Irish Leaving Certificate

A1A1A1B1B at Higher level, normally including Mathematics.

- Access Qualifications

Level 3 units in Mathematics or Quantitative Methods and Marketing are essential. At least 30 level 3 credits at Distinction and in addition at least 15 level 3 credits at a minimum of Merit.

- BTEC Level 5 HND

In a relevant subject to include at least 90 credits at Merit grade and 90 credits at Distinction grade. GCSE Mathematics and English (minimum grade B) required.

- BTEC Level 3 Extended Diploma (formerly BTEC National Diploma)

Overall DDD. Business-related subjects preferred. GCSE Mathematics and English (minimum grade B) required.

- Cambridge Pre-U

D3,D3,M2 in Principal Subjects. GCSE Mathematics and English (minimum grade B) required if not taken at a higher level.

- English Language Requirements

For this degree you will need a minimum score of IELTS 6.5 or equivalent.
Visit our International Students webpages to find out more about our English language admission requirements and English language support courses offered by INTO Newcastle University.

- International Foundation Programmes

If you are an international student and you do not meet the academic and English language requirements specified above, you should consider a preparation course at INTO Newcastle University, which will help to prepare you for study on this degree course. INTO Newcastle University is based on the University campus and offers a range of courses including the International Foundation in Business and Management and the International Diploma.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Newcastle University.

Accreditation

Our Marketing degree is professionally accredited by the Chartered Institute of Marketing (CIM). This leads to direct entry onto the CIMs Professional Postgraduate Diploma in Marketing.

It is also accredited by the Institute of Direct and Digital Marketing, conferring eligibility for our graduates to sit the examinations for the Certificate in Direct and Digital Marketing Principles.