Marketing

The Bachelor of Science in Marketing at Slippery Rock University is a comprehensive program designed to prepare students for dynamic careers in the ever-evolving field of marketing. This program provides students with a solid foundation in core marketing principles, including consumer behavior, market research, advertising, sales management, and digital marketing strategies. Students will gain practical skills in analyzing market data, developing effective marketing campaigns, and understanding the ethical considerations involved in marketing practices. The curriculum combines theoretical coursework with real-world applications, ensuring graduates are well-equipped to meet the demands of the modern marketplace. In addition to foundational courses, students have the opportunity to specialize in areas such as social media marketing, brand management, and e-commerce, aligning their education with current industry trends. The program emphasizes experiential learning through internships, projects, and collaborations with local businesses, providing valuable hands-on experience. Faculty members are experienced professionals and scholars dedicated to mentoring students and fostering critical thinking, creativity, and strategic problem-solving abilities. Graduates of the Marketing program are prepared for diverse career paths, including roles in marketing agencies, corporate marketing departments, retail firms, and non-profit organizations. They also have a strong foundation for pursuing advanced degrees in business or marketing. The university's supportive environment, modern facilities, and active student organizations further enhance the educational experience, helping students develop professional networks and leadership skills. By combining academic rigor with practical experience, the Marketing program at Slippery Rock University aims to produce innovative, ethical, and resourceful marketing professionals ready to excel in a global economy.

Detailed Course Facts

• English

Course Content

Required BSBA Core Courses - Credits: 39

• ACCT 209 - Financial Accounting Credits: 3
• ACCT 210 - Managerial Accounting Credits: 3
• ACCT 340 - Legal Environment of Business I Credits: 3
• ECON 201 - Principles of Macroeconomics Credits: 3
• ECON 202 - Principles of Microeconomics Credits: 3
• ECON 219 - Business Statistics Credits: 3

OR

• MGMT 219 - Business Statistics Credits: 3
• FIN 303 - Issues in Global Business Credits: 3
• FIN 320 - Managerial Finance Credits: 3
• MGMT 320 - Operations Management I Credits: 3
• MGMT 351 - Organizational Behavior Credits: 3
• MGMT 365 - Management Information Systems Credits: 3

OR

• CPSC 365 - Management Information Systems Credits: 3
• MGMT 458 - Integrated Business Policy Credits: 3
• MRKT 330 - Principles of Marketing Credits: 3

Other Required Courses - Credits: 6

• CPSC 210 - Productivity Software Credits: 3
• MATH 123 - Introduction to Applied Calculus Credits: 3

OR

• MATH 125 - Precalculus Credits: 4

OR

• MATH 225 - Calculus I Credits: 4

Required Marketing Major Courses - Credits: 18

• MRKT 332 - Business Marketing Credits: 3
• MRKT 333 - Consumer Behavior Credits: 3
• MRKT 430 - Marketing Research Credits: 3
• MRKT 431 - Marketing Seminar Credits: 3
• MRKT 437 - International Marketing Credits: 3

Choose one of the following:

• MGMT 370 - Sustainable Entrepreneurship and Innovation Credits: 3
• MRKT 331 - Distribution Management Credits: 3
• MRKT 334 - Advertising Management Credits: 3
• MRKT 335 - Retail Management Credits: 3
• MRKT 336 - Sales Management Credits: 3
• MRKT 338 - E-Commerce Credits: 3
• MRKT 450 - Internship Credits: 3

Requirements

Slippery Rock University has a strong commitment to student success, and we thoroughly research the academic background of the students who tend to succeed at SRU. We use this information to establish admission guidelines for first year students (new freshmen). We are seeking students who have attained at least a 3.0 GPA at the time of admission, have demonstrated proficiency in college preparatory coursework, and who have average to above average scores on the SAT or ACT. We will accept either test and use the best scores available. Offers of admission for new freshmen from high school may be made as soon as August following their junior year in high school. High school admitted students are required to submit proof of high school graduation in the form of Official Transcripts upon high school graduation.

In order to apply for admission, the following credentials are required:

• Official High School Transcripts, including a 12th Grade class schedule if applicable

• SAT or ACT Scores

• $30.00 application fee

WAIT LIST: Applicants who do not meet the admission guidelines are still encouraged to apply for admission if they are close to our admission guidelines. Such applicants may be placed on a wait list for admission consideration. Students who are placed on a wait list need to understand it is not the same as being denied admission. Wait list status simply means that an applicant's credentials may require a closer review beyond just the quantitative numbers. Offers of admission will be made to wait listed applicants on regular intervals.
Wait listed applicants should strive to improve their grades and/or test scores and re-submit them to the Office of Admissions as soon as is practical after the next marking period or re-test. Periodic review of the wait list will likely begin in November and offers of admission made on a rolling basis. Our goal is to have most of the wait list offers of admission made in March or April. A final round of wait list offers may be made in mid-May on a space available basis. We encourage students to submit additional information if it improves the academic record.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Alumni Study Travel Fund

  Scholarships for students who are already attending the University of Reading.

• Amsterdam Merit Scholarships

  The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Slippery Rock University.

The Marketing program at Slippery Rock University is designed to prepare students for successful careers in the dynamic field of marketing, advertising, and sales. The program offers a comprehensive curriculum that covers fundamental concepts such as market research, consumer behavior, digital marketing, branding, advertising strategies, and sales management. Students have the opportunity to develop both theoretical knowledge and practical skills through various hands-on projects, internships, and case studies that simulate real-world marketing challenges.

The faculty comprises experienced professionals and scholars who are dedicated to providing high-quality education and mentorship. Students are encouraged to participate in campus organizations, marketing clubs, and competitions to gain additional experience and build professional networks. The program emphasizes ethical marketing practices, strategic thinking, and the use of contemporary digital tools to understand and influence consumer decisions effectively.

Graduates of the Marketing program are well-equipped to pursue diverse career paths, including roles in marketing management, market research, advertising agencies, digital marketing firms, retail, and corporate communications. The program also prepares students for graduate studies in marketing, business administration, or related fields. The university's partnerships with local businesses and organizations provide valuable internship and employment opportunities, aiding students in gaining practical experience and making professional connections.

Overall, the Marketing program at Slippery Rock University aims to develop skilled, innovative, and ethical marketing professionals who can adapt to the changing landscape of global commerce. The university's supportive environment and focus on experiential learning ensure that graduates are ready to meet industry demands and contribute effectively to their future organizations.