Tourism Marketing Management

This Bachelor of Arts in Tourism Marketing Management at the University of Strathclyde offers students an in-depth understanding of the dynamic and rapidly evolving tourism industry, focusing on the strategic principles and marketing techniques necessary to succeed in this global sector. The programme combines core business modules with specialized courses in tourism and marketing, providing a comprehensive curriculum designed to equip graduates with the skills needed to develop, promote, and sustain successful tourism enterprises. Students will explore topics such as tourism planning and development, digital marketing strategies, consumer behavior, branding, and sustainable tourism practices, ensuring they are prepared to meet the challenges of an increasingly competitive marketplace.

The programme emphasizes practical learning through case studies, industry placements, and project work, fostering critical thinking and real-world problem-solving abilities. Students will gain valuable insights into international tourism markets, digital marketing tools, and customer engagement strategies, enabling them to create effective marketing campaigns. The curriculum also covers research methodologies and data analysis, essential for making informed marketing decisions and evaluating campaign success. By the end of the programme, graduates will have developed a well-rounded skill set that includes strategic planning, communication, digital literacy, and cultural awareness.

The University of Strathclyde has a strong reputation for vocationally relevant education, and its close ties with industry partners provide students with opportunities for networking, internships, and employment after graduation. The programme is suitable for those interested in pursuing careers in tourism marketing, destination management, hospitality, travel consultancy, or entrepreneurship within the tourism sector. Graduates are well-equipped to operate in diverse roles across the public and private tourism industries, both locally and internationally. The programme prepares students not only for immediate employment but also for further academic study or entrepreneurial ventures in the dynamic world of tourism.

Tourism Marketing Management at the University of Strathclyde is a comprehensive program designed to equip students with the essential knowledge and skills required to excel in the dynamic and growing field of tourism and hospitality marketing. The program provides a thorough understanding of the principles of marketing within the context of the global tourism industry, emphasizing strategic planning, consumer behavior, digital marketing tactics, and sustainable tourism practices.

Throughout the course, students explore various aspects of tourism marketing, including market analysis, brand development, promotional strategies, and the use of social media and digital platforms to reach diverse audiences. The curriculum integrates theoretical frameworks with practical applications, preparing students to develop innovative marketing campaigns tailored to the unique needs of tourism businesses, destinations, and service providers. Emphasis is placed on understanding the cultural, environmental, and economic impacts of tourism, ensuring graduates are equipped to create responsible marketing strategies that promote sustainable tourism development.

The program also covers the management of tourism organizations, customer relationship management, and the importance of data analysis in decision-making processes. Students will gain hands-on experience through case studies, group projects, and industry placements, fostering a real-world understanding of current trends and challenges in tourism marketing. Additionally, the program encourages critical thinking, creativity, and ethical considerations in marketing practices.

Graduates of the Tourism Marketing Management program at Strathclyde will be well-prepared for careers in various sectors of the tourism industry, including travel agencies, tourism boards, hotel chains, and event management companies. They will possess the strategic insight and practical skills necessary to develop effective marketing initiatives that enhance customer engagement and drive business growth in an increasingly competitive global marketplace. The program aims to produce forward-thinking professionals capable of adapting to and shaping the future of tourism marketing worldwide.

Entry requirements typically include a minimum of Higher A-level qualifications at BBB including a relevant subject such as Business Studies, Economics, or Geography. International students are expected to demonstrate proficiency in English, usually through IELTS with a score of 6.0 to 6.5 overall, with no component less than 5.5. Practical experience in marketing, tourism, or related fields can be advantageous but is not mandatory. Applicants should submit references and personal statements outlining their interest in tourism marketing management and their motivation for choosing the program. For mature students or those without traditional qualifications, relevant work experience and a demonstrable interest in the sector may be considered through the university's special admission routes. To ensure suitability, applicants may be asked to participate in an interview or provide a portfolio of relevant work. The program is designed for students with a strong academic background, good communication skills, and an interest in the commercial and cultural aspects of tourism. Specific entry criteria can vary depending on the applicant's country of origin and educational background, so potential students are encouraged to consult the university's official admissions guidelines. Additionally, some required prerequisites include foundational knowledge of marketing principles, business management, or related disciplines. The program emphasizes both theoretical understanding and practical skills, preparing students for careers in tourism marketing, event management, or destination management organizations. Applicants should demonstrate strong analytical abilities, teamwork skills, and a proactive attitude toward learning. The university considers applications on a rolling basis and recommends submitting applications well in advance of the start date to ensure timely processing. Overall, the entry requirements aim to identify motivated individuals with a keen interest in tourism marketing, ensuring they possess the academic capabilities and skill set necessary for successful study at the postgraduate level.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The Tuition fees for the Tourism Marketing Management program at the University of Strathclyde vary depending on the student's residency status and the level of study. For international students, the annual tuition fee is approximately £19,600 for full-time master's programs. Home (UK) students benefit from lower fees, typically around £10,500 per year. These fees are subject to annual review and may increase slightly each academic year.

Funding options for students enrolled in this program include university scholarships, grants, and sponsorships. The University of Strathclyde offers a range of scholarships specifically for international students, which can substantially reduce the cost of tuition. In addition, students are encouraged to explore external sources of funding, such as government-sponsored loans and international scholarship programs.

Financial support is also available in the form of postgraduate loans, which are offered in the UK for eligible students pursuing master's degrees. These loans typically cover tuition fees and sometimes living expenses, allowing students to manage their finances more effectively during their studies. Moreover, there are work opportunities both on and off-campus that students can engage in to supplement their income. These include part-time roles within the university or nearby businesses, which are regulated to ensure they do not interfere with academic commitments.

The cost of living in Glasgow, where the University of Strathclyde is located, is moderate compared to other UK cities. Students should budget for accommodation, food, transportation, books, and other personal expenses. On-campus accommodation options, such as university halls, offer students a convenient living situation with varying price points. Off-campus accommodation, including private rentals and shared housing, might be more cost-effective depending on the student's preference.

Overall, financing studies at the University of Strathclyde involves careful planning and consideration of the available financial aid options. Prospective students are encouraged to research current tuition fees, scholarship opportunities, and living expenses well before beginning their studies to ensure proper financial preparation. The university’s financial aid office provides comprehensive guidance to assist students in securing funding and managing their educational expenses effectively.

Tourism Marketing Management at the University of Strathclyde is a comprehensive program designed to equip students with the skills and knowledge necessary to excel in the dynamic and rapidly evolving tourism industry. The program emphasizes the development of strategic marketing skills tailored specifically to the tourism sector, blending theoretical foundations with practical application. Students will explore key topics such as consumer behavior in tourism, digital marketing strategies, branding, market research, and sustainable tourism practices. The curriculum is crafted to foster both analytical thinking and creative problem-solving, preparing graduates for leadership roles within tourism organizations, travel agencies, destination management companies, and related sectors.

The program employs a blend of lectures, seminars, case studies, and group projects to facilitate experiential learning. Students have the opportunity to engage with real-world marketing campaigns and to develop their own marketing plans for tourism sectors. The University of Strathclyde’s strong links with industry partners provide valuable networking opportunities, internships, and live project work, giving students practical insights into current industry challenges and trends.

The program duration typically spans one year for full-time study, with options for part-time study over a longer period. Admission requirements usually include a relevant undergraduate degree and proficiency in English. Upon graduation, students are well-positioned to pursue careers in tourism marketing management, destination marketing organizations, hospitality companies, and related fields. The program also offers pathways to postgraduate research and academic careers for those interested in further study.

Overall, the MSc in Tourism Marketing Management at the University of Strathclyde combines academic rigour with practical relevance, preparing graduates to innovate and lead in a competitive global tourism marketplace.