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The MSc IHTM produces students with the managerial skills to take leadership roles within the hospitality and tourism industries. At Strathclyde you will develop a comprehensive understanding of the hospitality and tourism sectors and the wider business environment in which they operate. Practical and theoretical knowledge are well-balanced and you will be challenged to practice a variety of management skills, tacking real problems in actual business environments.
This unique feature of our course gives you have the opportunity to act as consultant to an organisations on a project specific to their needs. This experiential learning allows you to implement the theoretical elements of the programme in dynamic and innovative ways.
A key element of the course where you study, in depth, a specific international hospitality and/or tourism problem in an area of personal interest. Dissertations are used by students to focus on a specific career path, provide a depth of knowledge often useful in interview situations and can contribute to study at a higher level.
Leadership and team building
For many students our dynamic programme (organised early in the first semester to enhance the development of leadership, teamwork and cross cultural skills) provides many memorable experiences. The programme is organised in conjunction with independent specialists and provides the ideal ice breaker and chance to develop key management skills.
Our students take part in a range of social activities both those organised by the international office of the University and the department. These include the famous student ceilidh in October where you get to practice your Scottish country dancing and the Industry Project grand finale and gala dinner in June.
The course offers a comprehensive introduction to management within the International Hospitality and Tourism Industry.
The programme is fast paced, intensive and varied. The first semester of the MSc/PgDip in International Hospitality and Tourism Management is dedicated to the study of three core modules, designed to provide you with: a rigorous introduction to strategy, management and critical thinking in hospitality and tourism; and insight into research agendas that shape how we think about the sector.
Stage 1: Core Course Modules - 70 cumulative credits
International Hospitality and Tourism Management - 20 credits
The class presents a broad overview of management within the international hospitality and tourism industry, covering key techniques and strategic models within the global hospitality and tourism sector. It introduces current management ideas for a globalised economy in a way that is practically valuable to students.
Hospitality and Tourism Research: Agenda and Methods - 20 credits
This class provides students with a sound grasp of the methods, techniques and issues and appraises the practical challenges of undertaking research within the hospitality and tourism sector.
Strategic Marketing Management - 20 credits
The class will develop your understanding of the key concepts and frameworks in strategic marketing management, and their implementation within the international hospitality and tourism sector.
Key Skills - 10 credits
During Semester 1, students will also undertake a technical module known as 'Key Skills'.
Subjects covered will include:
- Different written styles; from essay to executive report writing
- How to write a literature review
- Presentation skills
- Issues of plagiarism
Stage 2: Elective Module Choice - 50 cumulative credits
The second semester offers students the opportunity to choose a range of subjects tailored to individual interests. This breadth of choice reflects the Department's extensive interests. You will choose 4 elective modules, the range varies from year to year but it is anticipated that those listed below will be indicative.
In preparation for the Dissertation an intensive 3 week course known as Dissertation Skills is taught early in the 2nd semester, covering all aspects required for successful submission.
Students with a specific interest in Marketing can decide to graduate with a more specialised degree in MSc/PgDip in International Hospitality and Tourism Management (Marketing specialisation). To pursue this option, students must select at least two modules from the following list marked *
- Brand Management and Strategy *
- Business Ethics and Corporate Social Responsibility *
- Contemporary Consumers *
- Destination Marketing and Management
- Food, Beverage and Society
- Hospitality and Tourism Entrepreneurship
- International Culture and Heritage Marketing
- International Services Marketing *
- Tourist Behaviour
Stage 3: Industry Project - 20 credits
One of the most popular features of the course is the live project known as "Industry Project". Students have the opportunity, in the second semester, to act as consultants to organisations on real-life projects. This experiential learning allows students to implement the theoretical elements of the programme in dynamic and innovative ways. Operating in groups, students work with an organisation on a project specific to the needs of the organisation.
In recent years, projects have been carried out for local and international companies and "not for profit" organisations, and from small family-sized businesses right up to strategic business units of large multi-nationals.
Stage 4: Dissertation - 40 credits
A good level of performance across both semesters and a satisfactory research proposal are necessary for students to progress to the Dissertation stage of the MSc.
The dissertation is your opportunity to study, in depth, a specific international hospitality and/or tourism problem in an area of personal interest. Dissertations typically involve desk research and literature reviews, then case studies of individual companies or small scale primary research. This provides scope for originality of thought, research fieldwork and analysis and presentation of results.
We have a number of studentships (fee-waiver only) available for excellent Home/EU students (with a First Class degree or equivalent) for the MSc OR programme with entry in 2013/14. The applications are due 10th of May, 2013, and to be submitted to firstname.lastname@example.org with a cover letter. Details can be found on the MSc OR programme information page.
For students resident in Scotland, there is also SAAS funding available.
The Hospitality and Tourism Management Degree is accredited by the Institute of Hospitality. This confers the international recognition of a quality standard in respect of hospitality, leisure and tourism management education programmes that are relevant to the needs of industry and which meet accepted Institute of Hospitality international benchmark criteria.
Furthermore, it also provides a respected quality standard that is recognised worldwide and confers unique benefits to the successful organisation.