StudyQA — Master: Tourism Marketing Management — University of Strathclyde (Page 2)

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The MSc IHTM produces students with the managerial skills to take leadership roles within the hospitality and tourism industries. At Strathclyde you will develop a comprehensive understanding of the hospitality and tourism sectors and the wider business environment in which they operate. Practical and theoretical knowledge are well-balanced and you will be challenged to practice a variety of management skills, tacking real problems in actual business environments.

Course highlights

Industry Project

This unique feature of our course gives you have the opportunity to act as consultant to an organisations on a project specific to their needs. This experiential learning allows you to implement the theoretical elements of the programme in dynamic and innovative ways.

Dissertation

A key element of the course where you study, in depth, a specific international hospitality and/or tourism problem in an area of personal interest. Dissertations are used by students to focus on a specific career path, provide a depth of knowledge often useful in interview situations and can contribute to study at a higher level.

Leadership and team building

For many students our dynamic programme (organised early in the first semester to enhance the development of leadership, teamwork and cross cultural skills) provides many memorable experiences. The programme is organised in conjunction with independent specialists and provides the ideal ice breaker and chance to develop key management skills.

Social activities

Our students take part in a range of social activities both those organised by the international office of the University and the department. These include the famous student ceilidh in October where you get to practice your Scottish country dancing and the Industry Project grand finale and gala dinner in June.

The course offers a comprehensive introduction to management within the International Hospitality and Tourism Industry.

The programme is fast paced, intensive and varied. The first semester of the MSc/PgDip in International Hospitality and Tourism Management is dedicated to the study of three core modules, designed to provide you with: a rigorous introduction to strategy, management and critical thinking in hospitality and tourism; and insight into research agendas that shape how we think about the sector.

Stage 1: Core Course Modules - 70 cumulative credits

International Hospitality and Tourism Management - 20 credits

The class presents a broad overview of management within the international hospitality and tourism industry, covering key techniques and strategic models within the global hospitality and tourism sector. It introduces current management ideas for a globalised economy in a way that is practically valuable to students.

Hospitality and Tourism Research: Agenda and Methods - 20 credits

This class provides students with a sound grasp of the methods, techniques and issues and appraises the practical challenges of undertaking research within the hospitality and tourism sector.

Strategic Marketing Management - 20 credits

The class will develop your understanding of the key concepts and frameworks in strategic marketing management, and their implementation within the international hospitality and tourism sector.

Key Skills - 10 credits

During Semester 1, students will also undertake a technical module known as 'Key Skills'.

Subjects covered will include:

Different written styles; from essay to executive report writing
How to write a literature review
Presentation skills
Issues of plagiarism

Stage 2: Elective Module Choice - 50 cumulative credits

The second semester offers students the opportunity to choose a range of subjects tailored to individual interests. This breadth of choice reflects the Department's extensive interests. You will choose 4 elective modules, the range varies from year to year but it is anticipated that those listed below will be indicative.

In preparation for the Dissertation an intensive 3 week course known as Dissertation Skills is taught early in the 2nd semester, covering all aspects required for successful submission.

Students with a specific interest in Marketing can decide to graduate with a more specialised degree in MSc/PgDip in International Hospitality and Tourism Management (Marketing specialisation). To pursue this option, students must select at least two modules from the following list marked *

Brand Management and Strategy *
Business Ethics and Corporate Social Responsibility *
Contemporary Consumers *
Destination Marketing and Management
Food, Beverage and Society
Hospitality and Tourism Entrepreneurship
International Culture and Heritage Marketing
International Services Marketing *
Tourist Behaviour

Stage 3: Industry Project - 20 credits

One of the most popular features of the course is the live project known as "Industry Project". Students have the opportunity, in the second semester, to act as consultants to organisations on real-life projects. This experiential learning allows students to implement the theoretical elements of the programme in dynamic and innovative ways. Operating in groups, students work with an organisation on a project specific to the needs of the organisation.

In recent years, projects have been carried out for local and international companies and "not for profit" organisations, and from small family-sized businesses right up to strategic business units of large multi-nationals.

Stage 4: Dissertation - 40 credits

A good level of performance across both semesters and a satisfactory research proposal are necessary for students to progress to the Dissertation stage of the MSc.

The dissertation is your opportunity to study, in depth, a specific international hospitality and/or tourism problem in an area of personal interest. Dissertations typically involve desk research and literature reviews, then case studies of individual companies or small scale primary research. This provides scope for originality of thought, research fieldwork and analysis and presentation of results.

A good honours degree or equivalent. Industry experience may also be taken into account when applying. Applicants must also provide evidence of excellent English language abilities, either achieving a minimum score of 6.5 (no individual test score below 5.5) for IELTS or TOEFL with scores of at least 600 in the paper based test or a minimum total score of 90-95 in the internet-based test (minimum scores of 21 in Listening and Writing, 22 in Reading and 23 in Speaking). Both tests are valid for 2 years. English Language Requirements IELTS band: 6.5 TOEFL paper-based test score : 600 TOEFL iBT® test: 95 IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.