Marketing

The Bachelor of Science in Marketing at The American College of Thessaloniki offers students an comprehensive education designed to prepare them for successful careers in the dynamic and ever-evolving field of marketing. This program combines theoretical foundations with practical applications, equipping students with the skills necessary to analyze markets, develop effective marketing strategies, and execute campaigns across various channels. Throughout their studies, students will explore core disciplines such as consumer behavior, digital marketing, market research, branding, advertising, and sales management. The curriculum emphasizes critical thinking, creativity, and ethical decision-making, ensuring graduates are well-prepared to adapt to changing industry trends and technological advancements. With a focus on experiential learning, students will have opportunities to participate in internships, projects with real-world clients, and case studies that foster hands-on experience. The program also promotes the development of communication, teamwork, and leadership skills vital for career advancement in marketing. Graduates from the program will be equipped to pursue roles in marketing management, brand development, digital advertising, market analysis, and entrepreneurial ventures. The American College of Thessaloniki's experienced faculty, modern facilities, and international outlook provide an enriching environment for learning and professional growth. Upon completion, students will earn a degree recognized for its academic rigor and practical relevance, opening doors to diverse employment opportunities both locally and globally. The program is ideal for individuals passionate about understanding consumer needs, behavior, and market dynamics, and who aspire to make a significant impact in the marketing industry.

Business Requirements

Accounting 101 - Financial Accounting

Accounting 102 - Managerial Accounting

Business Administration 240 - Principles of Commercial Law

Economics 101 - Introductory Macroeconomics

Economics 102 - Introductory Microeconomics

Economics 242 - Applied Managerial Economics

Finance 201 - Financial Management

Management 101 - Introduction to Management

Management 201 - Organizational Behavior

Management 322 - Business Strategy I

Management 323 - Business Strategy II (Capstone Project)

Marketing 101 - Introduction to Marketing

Marketing Concentration Requirements

Marketing 212 - Sales Management

Marketing 214 - Advertising

Marketing 301 - Marketing Strategy

Marketing 318 - Global Marketing

Marketing 320 - Marketing Research

Marketing 324 - E-Marketing

Other Degree Requirements

Computer Science 101 - Introduction to Computing

Computer Science 151 - Quantitative Computing

Computer Science 201 - Business Computing

Mathematics 101 - Elements of Finite Mathematics

Mathematics 115 - Calculus

Research 299 - Research Methods

Statistics 205 - Statistics I

Business Electives (4 of the following are required)

Business 399 - Global Competitiveness Practicum 

Computer Science 250 - E-Commerce

Computer Science 306 - Advanced Web Development

Computer Science 312 - Database Management Systems

Computer Science 325 - Distributed Applications

Computer Science 412 - Object Oriented Programming

Computer Science 450 - System Analysis and Design

Computer Science 451 - Management Information Systems

Computer Science 499 - Advanced Programming Tools

Economics 232 - International Economics

Finance 202 - Corporate Finance

Finance 210 - Money and Banking

Finance 220 - Investment and Portfolio Management

Finance 232 - International Finance

Finance 400 - Seminar in Finance

Management 210 - Human Resource Management

Management 218 - International Business

Management 312 - Operations Management

Management 330 - Entrepreneurship and Innovation

Management 340 - Business in Greece and the European Union

Marketing 200 - Principles of Public Relations

An Application Form;
An official high school transcript of grades. If you have not attended an English- or Greek-speaking high school, an official translation into English is required;
An official high school diploma. If you have not attended an English- or Greek-speaking high school, an official translation into English is required;
Official evidence of proficiency in English: TOEFL 100/IELTS: TOEFL iBT 80, or IELTS 6.5. In case that you do not hold a certificate in the English language, a Skype interview will follow with an ACT English instructor;
A recent passport-size color photograph;
A non-refundable application fee of 70.00 Euro (Non-refundable).The American College of Thessaloniki (ACT) is the post-secondary division of Anatolia College, an institution with a long and prestigious history that dates back to 1886. ACT is a non-profit educational institution and is accredited by NEASC, the New England Association of Schools and Colleges through its Commission on Institutions of Higher Education. NEASC is recognized by the U.S. Department of Education and by the Commission on Higher Education Accreditation.  ACT also  holds EU program validation by the Open British University.

The American College of Thessaloniki offers a Bachelor of Science in Marketing. The program provides students with comprehensive knowledge and practical skills necessary for successful careers in marketing, advertising, and related fields. Regarding financing studies, the university offers a variety of options to support students financially throughout their academic journey. Students can explore merit-based scholarships, which are awarded based on academic achievement, extracurricular involvement, and potential contributions to the university community. These scholarships are competitive and accessible to both Greek and international students who demonstrate outstanding performance. Additionally, the university may provide need-based financial aid to eligible students facing financial difficulties, although specific details should be confirmed directly with the admissions office.

In terms of payment options, the American College of Thessaloniki typically offers flexible tuition plans, allowing students to pay in installments over the course of their studies. This approach helps students manage their finances more effectively and reduces the burden of lump-sum payments. The institution also encourages students to seek external funding sources, such as government grants, private scholarships, or educational loans available locally and internationally. International students should investigate options for loans and scholarships provided by their home countries, as well as any bilateral agreements or special programs the university may participate in.

Furthermore, the college occasionally hosts informational sessions and workshops on financing education, guiding students through available resources and application procedures. Financial planning services might also be available to assist students in budgeting and understanding their financial commitments. It is essential for prospective students to contact the university’s financial aid office directly for the most accurate and up-to-date information regarding available funding opportunities, application deadlines, and eligibility criteria. Overall, students interested in the Marketing program at the American College of Thessaloniki are encouraged to explore all potential financial aid avenues and plan their finances accordingly to ensure a smooth academic experience.

The Bachelor of Arts in Marketing at The American College of Thessaloniki is designed to provide students with a comprehensive understanding of the fundamental principles and practices of marketing in a global context. This program aims to equip students with the analytical skills, strategic thinking, and practical knowledge necessary to succeed in the dynamic world of marketing and advertising. Throughout their studies, students explore various aspects of marketing including market research, consumer behavior, digital marketing, branding, advertising, and sales management. The curriculum integrates theoretical coursework with practical applications, including case studies, internships, and project work, to prepare students for real-world challenges. Additionally, students gain proficiency in the use of modern marketing tools and technologies, such as social media platforms, data analytics, and customer relationship management (CRM) systems, which are crucial for effective marketing campaigns today. The program emphasizes ethical marketing practices and sustainability, encouraging students to consider the social implications of their marketing strategies. Upon graduation, students are well-positioned for careers in various sectors such as advertising agencies, multinational corporations, startups, and non-profit organizations. The program also offers opportunities for further specialization through elective courses and internships, allowing students to tailor their education according to their career interests. The faculty comprises experienced professionals and academics who bring practical insights and research-based teaching, enhancing the learning experience. Graduates of the program will be prepared to pursue advanced degrees or enter the workforce directly, contributing innovative ideas and strategic solutions to the marketing field.