Marketing

Marketing helps you develop research skills and the ability to predict consumer behaviour. You will learn to create and implement marketing strategies, understand consumer buying behaviour and to strategically align products with the right market. Professors will introduce the concepts and techniques used in marketing research and will teach you the skills required when marketing for public and non-profit organizations.Co-operative Education (Co-op) alternates practical, career-related, paid work terms with semesters in class, giving you 12-16 months of supervised work experience by the time you graduate.

Field of study: Marketing/Marketing Management, General