Marketing Communications

Description

What will I study?

• You will study the impact of the media and broader contemporary communication issues
• You will design, implement and control marketing strategies and the marketing mix across a range of different market types
• This course is accredited by the Chartered Institute of Marketing (CIM). Graduates of this course can enter the CIM qualification system at professional postgraduate diploma level

Who should do this course?

• We are looking for creative candidates who have who have good communication and presentation skills
• Applicants will need to demonstrate a desire to work in the marketing communications industry. This might include completion of work experience in marketing, advertising, or media industries

What can I do next?

• Graduates from this course have gone onto to work within large multinational companies such as Sony, Twinings, Unilever and Siemens as well as many smaller independent firms
• Our graduates are working as Marketing Managers, Media Assistants, Account Executives and Communication Planners

• Many of our graduates go on to study a Postgraduate course at BU

Tell me more

Marketing communications is central to any organisations' strategies. Similarly for the not-for-profit sector, marketing communications is a core activity. Therefore both categories of organisations not only need to understand and use it at strategic level, but also understand and apply the techniques and processes at an operational (day to day) level. Organisations realise that marketing communications is not just a 'business function' but is the interface between the business and its brand(s), and their customers, consumers and the public. Our marketing communications degree is designed to address both the inward and outward facing nature of the discipline, enabling students to fully understand and critique the role and practice of marketing communications in both the business and the social context.

Our Marketing Communications course is replacing the BA (Hons) Marketing course which has been running succesfully in various forms for over 20 years.