Marketing Communications

Marketing Communications at Bournemouth University offers a comprehensive and dynamic curriculum designed to prepare students for a successful career in the rapidly evolving field of marketing and communication. The programme combines theoretical knowledge with practical skills, enabling students to develop a deep understanding of how to create, deliver, and evaluate effective marketing messages across various platforms and channels. Throughout the course, students will explore core topics such as branding, advertising, digital marketing, consumer behaviour, media planning, and public relations. The programme emphasizes the importance of strategic thinking and creative execution, preparing graduates to adapt to the constantly changing landscape of modern marketing communications. Students will engage in real-world projects, industry placements, and collaborative work, fostering essential skills in teamwork, project management, and problem-solving. Bournemouth University’s strong links with industry partners ensure that students gain insights into current trends and practices, enhancing their employability upon graduation. The course is suitable for those who are passionate about understanding consumer behaviour, crafting compelling messages, and using innovative technology to connect with audiences. By the end of the programme, graduates will be equipped to pursue roles in advertising agencies, corporate marketing departments, media organisations, and public relations firms. They will have developed a versatile skill set that includes critical thinking, creativity, digital literacy, and strategic planning, making them valuable assets in the competitive landscape of marketing communications. The programme also offers opportunities for specialization in areas such as digital marketing, branding, or media management, allowing students to tailor their learning experience to their career aspirations. With a strong focus on employability and continuous professional development, Bournemouth University's Marketing Communications degree aims to produce industry-ready graduates who can effectively navigate and influence the world of marketing in diverse contexts.

Detailed Course Facts

• EUR 10603 Year (EEA)
• EUR 14727 Year (International)

For 2014 entry:

• UK/EU/Channel Islands: £9,000
• International (non-EU): £12,500

• English

Course Content

To view the course content, please visit the course profile on our website.

English Language Requirements

IELTS band : 6.5

To study at this university, you have to speak English. We advice you to

Requirements

Tariff points

The entry requirements for this course are 280 to 300 tariff points from 3 A-levels, or equivalent qualifications. BTEC Extended Diploma: DDM.

Relevant subjects

Business Studies, Communication, Economics, English (Literature/Language), Psychology, a Modern Language, Media Studies, Geography, History, Sociology

Excluded subjects

This course does not accept A Level General Studies

GCSEs

This course requires a minimum of 5 GCSEs or equivalent at grades A* to C, including English and Maths.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Bournemouth University.

Funding

For fees and funding information, please visit our website.

Marketing Communications at Bournemouth University offers a comprehensive program designed to equip students with the essential knowledge and practical skills needed to succeed in the dynamic field of marketing and communication. The course combines theoretical foundations with real-world application, preparing graduates to develop and implement effective marketing strategies in a variety of industries. The curriculum covers a wide range of topics, including advertising, digital marketing, branding, public relations, consumer behavior, media planning, and market research. Students will have the opportunity to learn through interactive workshops, case studies, projects, and placements, fostering a hands-on understanding of industry practices. Bournemouth University prides itself on its strong links with industry partners, which enables students to gain valuable insights and experience through work placements and networking events. The program also emphasizes the importance of digital literacy and innovation, reflecting the evolving landscape of marketing communications. Facilities include state-of-the-art media labs, marketing simulation tools, and access to industry-standard software. Graduates of this program are well-prepared to pursue careers in advertising agencies, corporate marketing departments, media organizations, and other related fields. They will also have a solid foundation for postgraduate study or entrepreneurship within the marketing sector. The course encourages a global perspective, recognizing the importance of international markets and multicultural audiences in contemporary marketing strategies. Overall, Marketing Communications at Bournemouth University provides a rigorous and engaging learning environment that combines academic excellence with practical industry insights, ensuring students are ready to meet the challenges of a competitive and rapidly changing marketplace.