BA (Hons) in Marketing Communications

The BA (Hons) in Marketing Communications at London South Bank University offers students a comprehensive understanding of the dynamic world of marketing, with a particular emphasis on strategic communication, branding, digital media, and consumer behavior. Designed to equip future marketing professionals with both theoretical knowledge and practical skills, this programme prepares students to excel in a competitive industry that is constantly evolving due to technological advancements and changing market trends. Throughout the course, students engage with core subjects such as advertising, public relations, social media marketing, market research, and campaign management, gaining insights into how brands communicate effectively with diverse audiences across multiple channels.

The programme emphasizes experiential learning, providing opportunities for real-world projects, internships, and collaborations with industry partners. Students learn to develop innovative marketing strategies, craft compelling messages, and analyze market data to make informed decisions. The curriculum also places a strong focus on digital literacy, including the use of analytics tools and digital platforms, ensuring graduates are proficient in current technologies used in marketing communications. Furthermore, the programme fosters critical thinking, creativity, and ethical considerations in marketing practices, preparing students to navigate complex ethical dilemmas and ensure responsible communication.

Attendees will benefit from the expertise of experienced faculty members who are actively involved in research and consultancy within the marketing sector. The university’s strong links with industry provide graduates with valuable networking opportunities, internships, and career placements, helping them transition smoothly into the workforce. Whether students aspire to work in advertising agencies, corporate marketing departments, or start their own ventures, this course provides a solid foundation for a variety of careers in marketing communication. By the end of the programme, students will have developed a portfolio of work demonstrating their skills and understanding, along with the confidence to pursue professional roles in marketing and communication fields.

The Bachelor of Arts (Honours) in Marketing Communications at London South Bank University offers students a comprehensive and dynamic curriculum designed to prepare them for the fast-paced world of marketing, media, and communications industries. This programme combines foundational knowledge with practical skills, enabling graduates to effectively develop, implement, and manage marketing strategies across a variety of platforms and channels. Throughout the course, students explore core areas such as advertising, public relations, digital marketing, branding, consumer behaviour, media planning, and content creation, ensuring they gain a well-rounded understanding of the marketing communications landscape.

The programme emphasizes the importance of digital innovation and creativity, reflecting current industry trends and technological advancements. Students will learn how to craft compelling marketing messages, analyze market data, and utilize digital tools and social media platforms to engage target audiences. Practical experience is integral to the course, with students participating in real-world projects, internships, and industry placements that foster hands-on learning and professional development. This approach equips graduates with the necessary skills to adapt to the evolving demands of marketing communications roles.

Furthermore, the course curriculum covers strategic planning, campaign development, and media management, providing students with the analytical and managerial competencies required for leadership positions. The programme also highlights ethical and sustainable marketing practices, encouraging students to consider corporate social responsibility and the societal impact of marketing activities. Through a combination of lectures, seminars, workshops, and collaborative projects, students will develop critical thinking, communication, and teamwork skills essential for success in their careers.

The programme prepares graduates for a wide range of employment opportunities within advertising agencies, media organizations, public relations firms, and corporate marketing departments. It also provides a strong foundation for those interested in pursuing postgraduate studies in marketing, communication, or related fields. With a focus on innovation, creativity, and strategic thinking, the BA (Hons) in Marketing Communications at London South Bank University aims to nurture versatile professionals capable of making a significant impact in the dynamic and competitive global marketplace.

Candidates should have completed a relevant undergraduate degree or equivalent qualification with a good academic record. Applicants are expected to demonstrate a strong interest in marketing communications, along with relevant work experience if applicable. Proficiency in English language is required, with acceptable scores in IELTS or equivalent tests as specified by the university. Applicants may need to submit a personal statement outlining their motivation and goals for studying the programme, as well as a CV highlighting relevant experience and skills. Some consideration may be given to professional qualifications or prior learning that demonstrates capability for advanced study. The programme is open to graduates from various disciplines, though a background in marketing, communications, media, or business-related fields can be advantageous. Entry may also require references from academic or professional contacts attesting to the applicant’s suitability for postgraduate study. All applications are subject to review by the admissions committee, which evaluates personal statements, references, and academic transcripts to ensure applicants meet the necessary criteria. In some cases, applicants may be invited for an interview, either in person or remotely, to discuss their motivation and readiness for the programme. Additional criteria, such as a portfolio or sample of previous work, might be requested if relevant to demonstrate skills or competencies. Candidates should also be prepared to meet the financial requirements for tuition fees and any associated costs. The programme aims to attract diverse applicants, and the university values a mix of academic backgrounds, professional experience, and cultural perspectives. Fulfillment of the above requirements does not guarantee admission, as the selection process is competitive. Prospective students should ensure they submit a complete application form online through the university’s admissions portal by the specified deadline, along with all supporting documentation. Meeting the entry criteria is essential, but the decision ultimately depends on the overall strength of the application and availability of places.

Tuition fees for the Marketing Communications degree at London South Bank University vary depending on the student’s residency status and the level of study. For full-time undergraduate students who are UK residents, the tuition fee for the academic year 2023/2024 is approximately £9,250. International students attending full-time programs typically pay higher fees, which for this course are around £14,500 per year. Part-time study options are available, with fees generally calculated on a pro-rata basis, making it more flexible for students who wish to work alongside their studies.

Students are encouraged to explore various funding options to support their studies. The university offers several scholarships and bursaries aimed at both domestic and international students. These financial awards can significantly reduce the overall cost of tuition and living expenses. There are also government loan schemes available for eligible UK students, such as the Student Loans Company (SLC), which provides tuition fee loans and maintenance loans to help cover living costs. Repayment of these loans begins after graduation and when the student’s income exceeds a certain threshold.

For international students, there are also private funding options and scholarships based on academic merit or financial need. Additionally, some students opt to seek external sponsorships or employer sponsorship programs, particularly if they are already employed in relevant fields and wish to further their professional development through postgraduate studies.

Living costs in London are an important consideration; students should budget for accommodation, meals, transportation, study materials, and personal expenses. The university provides guidance and support to help students find affordable accommodation options ranging from university halls to shared flats or private rentals, with costs typically ranging from £150 to £250 per week depending on the location and type of accommodation selected.

Students enrolled in the program are also encouraged to look into part-time work opportunities available nearby to supplement their income. The university’s career service offers support in employability and finding work opportunities, which can serve both as a source of income and valuable experience relevant to their career in marketing communications.

In summary, the costs associated with studying Marketing Communications at London South Bank University include tuition fees, accommodation, and living expenses. Financial aid options such as government loans, scholarships, bursaries, and part-time employment are available to help manage these costs. Students are advised to plan finances carefully and seek advice from the university’s financial support services to maximize available resources and funding opportunities.

Marketing Communications at London South Bank University is a comprehensive undergraduate program designed to equip students with the essential skills and knowledge required for a successful career in marketing and communications industries. The program covers core areas such as advertising, public relations, digital marketing, branding, consumer behavior, and media management, providing students with a well-rounded understanding of how to create, implement, and evaluate effective marketing campaigns. Emphasis is placed on both theoretical foundations and practical application, enabling students to develop critical thinking skills alongside technical expertise.

Throughout the course, students are encouraged to engage with real-world projects, internships, and industry placements, fostering a strong connection between academic learning and professional practice. The curriculum is regularly updated to reflect the latest trends and technological advancements in marketing, including the rise of social media marketing, data analytics, and content creation. Students also benefit from access to state-of-the-art facilities, including digital labs and media studios, as well as expert supervision from experienced faculty members with industry backgrounds.

London South Bank University collaborates with a variety of industry partners, providing students with networking opportunities, guest lectures, and employment pathways after graduation. The program prepares graduates for diverse roles across marketing, advertising, public relations, and media agencies, as well as in-house marketing departments of large corporations. By fostering creativity, analytical skills, and strategic thinking, the program aims to produce graduates who are ready to meet the challenges of modern marketing environments and to contribute innovative solutions in their future careers.