Marketing Management

What types of beverages do people want? Will people switch to another beverage if the price of coffee doubles? Marketers solve such managerial problems by considering consumer behaviour as well as organizational goals. The focus of this major is on understanding customers and competition, and managing local and global marketing operations. In addition to core business areas, students study marketing management, consumer behavior, market research, advertising and other forms of communication, product development, quality management, applied economics and policy, and learn how to develop strategies for product development, promotion, and pricing. Students also have the opportunity to select from courses that increase their understanding of international and cross-cultural issues, as well as courses in areas of personal interest.

Field of study: Marketing/Marketing Management, General