Marketing Management

Perspectives are drawn from economics, strategy, and economic psychology to examine the key tasks of every marketing manager: obtaining knowledge of market segmentation, gaining insights into consumer decision-making and using marketing instruments. Learn how to apply theoretical knowledge to develop new and better approaches to marketing in practice.

A Tilburg University Master's program in Marketing Management offers you:

• A world-class curriculum: designed and taught by experienced practitioners and academics from the Marketing Department at Tilburg University.
• An ideal combination of theory and practice: you acquire the latest ideas from academic research along with insights, techniques, tools, and procedures that are used in commercial practice.
• Start in either January or August; There are two start dates available for this Master's program: End of August and End of January
• Expert lecturers: most of the marketing lecturers belong to the top in their academic field. This is also recognised by our students: in the National Student Enquiry 2013 ‘The expertise of teachers in their area’ scored 4.14 out of 5.

The program consists of 60 Credits (ECTS) - equivalent to 1680 hours of study - offered over two semesters. You can start in either fall or spring: the fall semester runs from the end of August to January, the spring semester runs from January to June. Both semesters consist of 2 blocks after which there are exams. In total you take seven courses of 6 ECTS each, and write a Master's thesis of 18 ECTS.

Program

Compulsory courses

• Introduction to research in marketing
• Brand Management
• Marketing Channel Management
• Marketing Communication
• Strategic Marketing Management

Optional courses

• Advanced marketing research
• Research in social media
• Market assessment
• Experimental research
• Marketing information management
• International marketing

Master Thesis

In order to have access to the Master's programme in Marketing Management, you need a solid basis in the following areas: Mathematics and Statistics Academic Skills Organisation Management Finance or Accounting MarketingProficiency in English is essential. A minimum Academic IELTS score of 6.5 overall (and 6.0 minimum on parts), or, alternatively, a minimum TOEFL score of 575 (paper-based) or 233 (computer- based) or 90 (Internet-based) is required. Scores on separate parts are also evaluated, since candidates must possess good reading, writing, and oral skills. Native English speakers and applicants with a Bachelor´s degree from a programme entirely in English are exempted from this requirement. In addition, candidates must submit their GMAT test score. The average GMAt score of admitted students is 600. Candidates must be able to function both independently and as part of an international team. They must also be able to make valuable contributions to the discussion of cases. This implies that candidates should be bright, hard-working, flexible, open-minded, assertive, and creative and should have good communication skills. English Language Requirements IELTS band: 6.5 TOEFL paper-based test score : 575 TOEFL iBT® test: 90

At Tilburg University we are committed in supporting financially talented and motivated students to study in our graduate programs. Therefor we offer a limited number of scholarships for prospective students. Please note that our scholarships are mainly targeted at non-EU students with excellent study results.
More info at www.tilburguniversity.edu/scholarships