Marketing

The Bachelor of Commerce (Marketing) at Curtin University offers students a comprehensive education in the principles and practices of modern marketing within the dynamic global business environment. This program is designed to equip students with the essential knowledge, skills, and practical experiences necessary to excel in a competitive and rapidly evolving industry. Throughout the course, students will explore a wide range of topics including consumer behavior, market research, digital marketing, branding, sales management, and strategic marketing planning. Emphasizing both theoretical understanding and real-world application, the program incorporates case studies, group projects, and industry placements to develop students' analytical, creative, and strategic thinking capabilities.

Students will learn to analyze market trends, develop marketing strategies, and utilize digital tools to engage diverse audiences effectively. The curriculum is shaped by industry needs, ensuring graduates are prepared for careers in advertising, brand management, market research, sales, and product development. Curtin's strong ties with industry partners provide valuable networking opportunities, internships, and collaborative projects, enabling students to gain practical experience and professional insights. The program also fosters critical thinking, ethical decision-making, and innovative problem-solving, which are vital skills in today’s competitive marketplace.

Graduates of the Bachelor of Commerce (Marketing) are well-positioned to pursue diverse career paths in corporate, agency, or entrepreneurial settings across local and international markets. The program combines academic rigor with practical relevance to prepare students for successful careers and further study in marketing, business administration, or related fields. With access to state-of-the-art facilities, experienced faculty, and a global perspective, students will graduate with the confidence and competencies needed to thrive in the complex landscape of modern marketing.

The Bachelor of Marketing at Curtin University offers students a comprehensive education in the principles and practices of marketing within a dynamic global environment. This program is designed to equip students with the essential skills and knowledge needed to succeed in various marketing roles across industries such as retail, advertising, digital media, and brand management. Throughout their studies, students will develop a deep understanding of consumer behaviour, market research, strategic planning, and marketing communications. The curriculum combines theoretical foundations with practical applications, ensuring graduates are prepared to meet the evolving demands of the marketing industry.

Students will engage with core topics including marketing principles, digital marketing strategies, data analytics, and marketing ethics. The program emphasizes the importance of innovative thinking and creative problem solving, enabling students to design effective marketing campaigns that resonate with diverse audiences. Alongside classroom learning, students will have opportunities for practical experience through internships, industry projects, and collaborations with local businesses. These experiences are designed to build real-world skills, enhance employability, and foster professional networks.

Curtin’s Bachelor of Marketing also incorporates training in the use of cutting-edge marketing tools and technologies, such as social media management, customer relationship management (CRM) systems, and marketing automation platforms. Students learn to analyze market trends, interpret data insights, and make strategic decisions that improve business outcomes. The program also emphasizes ethical practices and sustainability in marketing, aligning with contemporary business priorities.

Graduates of the program will be well-prepared to pursue careers as marketing managers, brand coordinators, market research analysts, digital marketing specialists, and advertising executives. They will have the skills to develop compelling content, manage brand reputation, and leverage digital platforms to reach targeted audiences effectively. With a focus on innovation and strategic thinking, the Bachelor of Marketing at Curtin University aims to produce adaptable, skilled professionals ready to lead in the competitive marketing landscape worldwide.

The Bachelor of Marketing at Curtin University requires applicants to have completed a completed senior secondary education equivalent to Australian Year 12. No specific prior qualifications are strictly necessary beyond meeting general admission requirements. The program emphasizes core marketing principles, strategic management, consumer behavior, digital marketing, market research, and advertising. Students are expected to undertake coursework covering topics such as marketing communications, brand management, retail marketing, and international marketing. The degree includes practical components, including group projects, internships, or industry placement to provide real-world experience. To graduate, students must successfully complete a total of 360 credit points, which typically takes three years of full-time study. The curriculum is designed to develop students' analytical, communication, and leadership skills, preparing them for diverse roles within the marketing industry. Additionally, students may choose elective units to tailor their learning to specific interests such as digital analytics or event management. International students are required to meet English language proficiency standards, usually demonstrated through tests like IELTS or equivalent. The program is accredited by relevant professional bodies, ensuring that graduates meet industry standards. Curtin University also provides pathways for students to progress into postgraduate study or to specialize further through combined or honors degrees. Throughout the course, students benefit from access to modern facilities, experienced faculty, and strong industry connections, supporting their career development in areas such as market research, advertising, sales management, and brand strategy. Upon successful completion, graduates gain the skills necessary for employment in marketing departments, advertising agencies, consulting firms, or to start their own business ventures.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The Bachelor of Marketing at Curtin University offers a range of flexible financial options to support students throughout their studies. Domestic students may access government loans such as HECS-HELP, which allows eligible students to defer the payment of their tuition fees until they are earning above the compulsory repayment threshold. International students are required to pay tuition fees upfront or as per the payment plans available, which may include upfront payments or installment options. Curtin University provides various scholarship opportunities for both international and domestic students, including academic excellence scholarships, equity scholarships, and industry-specific grants. These scholarships can significantly reduce the financial burden and make studying more accessible.

In addition to scholarships, Curtin University offers a range of payment plans designed to assist students in managing their finances. Payment plans may include installment options that allow students to spread the cost of tuition fees over several payments during the semester. The university also provides guidance and support for students seeking financial assistance, including information about external funding sources, grants, and work-study opportunities available either on or off campus.

Students are advised to carefully consider their financial planning prior to commencing their studies, including estimating costs related to tuition, accommodation, textbooks, and living expenses. Curtin University’s Student Money Management service offers resources and counseling to assist students in budgeting and managing their finances effectively. Furthermore, working part-time while studying is common among students at Curtin University, and regulations regarding international students working hours are clearly outlined for those on student visas.

In summary, Curtin University emphasizes providing comprehensive financial support and flexible payment options to ensure that students can focus on their academic success without undue financial stress. The availability of government assistance programs for eligible domestic students, scholarships, and customizable payment plans helps make the Bachelor of Marketing a financially feasible option. Prospective students are encouraged to explore all available financial aid options early and consult with the university’s financial aid office for personalized assistance and guidance throughout their studies.

The Bachelor of Commerce with a specialization in Marketing at Curtin University is a comprehensive program designed to equip students with the fundamental skills and knowledge necessary to excel in the dynamic field of marketing. The curriculum covers a broad range of topics including consumer behavior, digital marketing, strategic marketing management, branding, market research, and advertising. Students gain practical experience through real-world projects, case studies, and internships, enabling them to develop critical thinking and problem-solving skills relevant to contemporary marketing challenges.

Throughout the course, students learn about the digital transformation in marketing practices, understanding how social media, online marketing, and data analytics influence modern marketing strategies. The program emphasizes the importance of ethical marketing practices and sustainability, preparing graduates to contribute responsibly to the business environment. Additionally, students have access to state-of-the-art facilities and industry-standard software, enhancing their technical proficiency and readiness for the workforce.

Curtin University's strong industry connections provide students with opportunities for networking and employment through guest lectures, industry visits, and placement programs. The program also promotes entrepreneurial thinking, encouraging students to develop innovative marketing solutions and start their own ventures if desired. Upon graduation, students are prepared for diverse career paths including roles such as marketing coordinator, brand manager, digital marketing specialist, market research analyst, and sales manager.

The program is delivered through a combination of lectures, tutorials, seminars, and online learning modules, ensuring flexibility and accessibility for students. The faculty comprises experienced academics with backgrounds in both academic research and practical marketing consultancy, offering students a well-rounded educational experience. Overall, Curtin University’s Bachelor of Commerce in Marketing aims to produce skilled, ethical, and innovative marketing professionals ready to meet the demands of the global marketplace.