Master degree in Events Management with paid internships

The Master in Events Management with Paid Internship at HTL International School of Hospitality, Tourism and Languages offers an in-depth educational experience designed for aspiring professionals seeking to excel in the dynamic field of events planning and management. This program combines rigorous academic coursework with practical industry experience, ensuring graduates are well-equipped to meet the demands of the rapidly evolving events sector worldwide. Throughout the course, students will explore a comprehensive curriculum covering core topics such as event design and planning, logistics, marketing, financial management, sustainable practices, and risk assessment. Emphasis is placed on developing both strategic thinking and hands-on skills through real-world projects and case studies.

One of the distinctive features of this program is the inclusion of a paid internship component, which allows students to gain invaluable industry experience while earning a salary. This internship provides opportunities to collaborate with leading event management companies, venues, and organizations, fostering professional networking and practical understanding of the industry’s operational aspects. The internship period is carefully integrated into the academic schedule, enabling students to apply their learning in authentic settings and build a competitive edge for their future careers.

The program is designed to accommodate both recent graduates and professionals seeking to deepen their expertise in events management. Classes are delivered by experienced industry practitioners and academic experts who bring current industry trends and best practices into the classroom. Furthermore, the curriculum emphasizes the importance of intercultural communication, client relationship management, and the use of innovative technologies such as event management software and digital marketing tools.

Graduates of this master’s program will be prepared for a variety of roles within the events industry, including event coordinator, project manager, venue manager, and brand event specialist. The program’s international outlook and practical approach make it suitable for those aiming to work in diverse cultural environments and global markets. By combining theoretical knowledge with practical experience and paid internships, HTL International School ensures its students are ready to successfully navigate and shape the future of the events management industry, opening doors to exciting career opportunities worldwide.

Master in EVENT MANAGEMENT STUDY PLAN: 72 ECTS

Module I: Strategic & Operational Management

• Event industry knowledge, event concept, event feasibility, events venues and sites
• Event legal compliance, business and client relationship, marketing strategies
• Sponsorship, budgets
• Business risk and events bids
• Project management, promotion and public relations, event staging
• Human Resources Management, people performance
• On-site services, safety and security, crowd procedures
• Event protocol, event catering
• Environmental Management, event impacts and trends

Module II. Information Technologies in Events Marketing

• Social media for Events promotion
• Effective crowdsourcing
• Events venue design software
• Meeting registration software
• Events promotion tools
• Virtual meetings/events

Module III. Market research

• Introduction to Market research
• Writing for Marketing
• Customer relationship Management
• Affiliate Marketing
• Video Marketing
• Social Media Channels
• Social Media Strategy
• Email Marketing
• Mobile Marketing
• Data analysis and Conversion optimisation

Module IV. Foreign Language Intensive Course (Spanish, French or Russian)

• Official DELE/SIELE exam of Spanish for Foreigners preparation module
• General French or Russian Language test according the initial entrance level

Module V. Spanish/French/Russian Language for the Tourism Sector Module

Module VI. Final Project
·         Project design
·         Research tools
·         Personal reflection
·         Appropriate questionnaire designs
·         Conducting academic research, literature search and review
·         Developing a research question, hypothesis and methodology
·         Managing a research project

Module VII: Internship

Exams
Interdisciplinary Exam
Official Exam of Spanish Language for Foreigners DELE or SIELE
French/Russian language exam

To enrol in the Master Degree, it is necessary:
1. to fill the online application form below
2. submit the requested documents:
– passport copy
– last studies transcript
– CV
– English level certificate, if any. If  you don’t have any proof of your English level, you have to fill the online placement test to be completed online before the online application is done. The direct link is on Admissions page.

Fees

Enrolment fee: 200 euros
Tuition fee: 4.000 euros
or 2 installment payments of
2.250 euros (only for non-visa students)

After the theoretical part of the courses is finished, all students are invited to do an internship. We recommend to join our internship for a minimum of 3 months. HTL International School has signed a huge variety of educational agreements with different hotel chains, companies and travel operators nationally, mainland and islands.  According to Spanish law, it is possible to do a part time (20 h/week) or full time (40 h/week) internship during the study period or after the theoretical part is finished. Normally, the companies provide some grant, its quantity depends on the company policy regarding the interns.  Some of the internship positions are published directly on our Internships&Jobs Portal. In case you have a company interested in you as an intern in Spain or abroad, please contact us to sign the internship agreement with your company.