Master in Business Analytics

Business Analytics is a support tool for strategic direction and business management, enabling better decision-making, and increasing profitability.

• Itakes: February and October
• Duration: 1 año académico (Febrero a Febrero)
• Modality: Presencial
• Place: Barcelona
• Language: Español
• Price: 2.400 €
• Schedule Group 1: Monday from 19h to 21:30h; Group 2: Saturday from 9am to 14pm (fortnightly)

Objectives

• Integrate and enhance the knowledge of all areas of the company, Human Resources, Management, Financial, Sales, etc..
• Knowledge of data processing tools for both small and large companies and corporations.
• Educate and train professionals to support strategic management intelligence with data analysis and results.

Recipients

• Graduates in Tourism.
• Professionals in need of upgrading and wishing to expand their business horizons.
• Companies seeking staff expertise.
• Graduates in Vocational Intermediate or Higher Grade in the areas of Tourism, Food, Travel Agencies and Hospitality Management seeking practical preparation to enter the workforce.

Professional outings

• Graduates and professionals who wish to expand their business horizons.
• Experienced professionals who want to take on new tasks and responsibilities.
• Companies seeking staff expertise.
• Graduates in Vocational Intermediate or Higher Grade area businesses seeking practical preparation to enter the workforce.

Evaluation and Accrediation

• Business Intelligence
• Strategic Director

INSA offers the possibility of internships in companies during the period of delivery of the Master’s

Modules

Module 1
What is Business Analytics and its rationale.
Module 2
Importance of knowledge in the management of companies.
Module 3
Knowledge and its relation to strategic processes and innovation.
Module 4
Key information systems: ERP, CRM, “ad-hoc” Systems.
Module 5
Strategic process as a means of internal communication.
Module 6
The Balanced Scorecard: Description. The Balanced Scorecard as a key tool for the alignment of the organization.
Module 7
The dashboard and the Balanced Scorecard (BSC).
Module 8
Different BI tools.
Module 9
Extraction, processing and loading (ETL).
Module 10
Data mining.
Module 11
Final Project: Design and implementation of a strategic Balanced Scorecard – thinking about two different functional areas of an organization.