Master in Business Analytics

The Master in Business Analytics at INSA Business School is a comprehensive and innovative program designed to equip students with the essential skills and knowledge needed to excel in the rapidly evolving field of data-driven decision making. This master's degree combines rigorous academic coursework with practical industry experience, preparing graduates to address complex business challenges through the strategic application of analytics. Throughout the program, students will develop expertise in data analysis, statistical modeling, machine learning, and data visualization, enabling them to extract valuable insights from vast and complex datasets. The curriculum also emphasizes the importance of understanding business context, ethical considerations, and effective communication skills, ensuring that graduates can translate technical findings into actionable strategies that create real value for organizations.

Students will engage in a variety of hands-on projects, internships, and real-world case studies, collaborating with industry partners to solve current business problems using cutting-edge analytical tools and techniques. The program features a diverse faculty comprised of experienced academics and industry professionals who provide mentorship, guidance, and insights into the latest trends and innovations in business analytics. By the end of the program, graduates will be well-equipped to pursue careers such as data analysts, business intelligence managers, financial analysts, or consultants specializing in analytics-driven solutions across multiple sectors including finance, marketing, supply chain, and healthcare.

INSA Business School’s Master in Business Analytics is designed not only to provide technical skills but also to foster a strategic mindset, entrepreneurial spirit, and a global perspective. Graduates will be prepared to lead digital transformation initiatives, optimize business processes, and develop data-centric strategies that drive sustainable growth and competitive advantage. With a strong emphasis on practical application and industry relevance, this program offers an excellent pathway for aspiring professionals seeking to advance their careers in the dynamic field of business analytics.

Modules

Module 1
What is Business Analytics and its rationale.
Module 2
Importance of knowledge in the management of companies.
Module 3
Knowledge and its relation to strategic processes and innovation.
Module 4
Key information systems: ERP, CRM, “ad-hoc” Systems.
Module 5
Strategic process as a means of internal communication.
Module 6
The Balanced Scorecard: Description. The Balanced Scorecard as a key tool for the alignment of the organization.
Module 7
The dashboard and the Balanced Scorecard (BSC).
Module 8
Different BI tools.
Module 9
Extraction, processing and loading (ETL).
Module 10
Data mining.
Module 11
Final Project: Design and implementation of a strategic Balanced Scorecard – thinking about two different functional areas of an organization.

Program prerequisites typically include a completed undergraduate degree in a related field such as business, economics, mathematics, statistics, or engineering. Applicants are expected to have a strong quantitative background, demonstrated through coursework or professional experience in areas such as mathematics, data analysis, or programming. Some programs may require a minimum GPA or academic performance metrics, along with documented proficiency in English, such as TOEFL or IELTS scores, to ensure effective participation in the curriculum delivered in English. Additionally, applicants often need to submit GRE or GMAT scores, particularly if their undergraduate education was completed outside the European Higher Education Area, to provide a standardized measure of quantitative and analytical skills. Relevant work experience in data analysis, business intelligence, or related fields can strengthen an application, although it might not be mandatory. Letters of recommendation from academic or professional references are usually required to assess the applicant’s suitability for rigorous analytical coursework and their ability to succeed in a graduate program. A personal statement or motivation letter explaining the applicant’s interest in Business Analytics, career goals, and reasons for choosing this particular program is also typically requested. The admissions committee evaluates these elements collectively to determine the applicant's preparedness for the advanced curriculum. Some universities may also require a portfolio or examples of work demonstrating analytical skills or programming projects completed by the applicant. It is advisable for applicants to review specific requirements listed on the university’s official program webpage for the most accurate and detailed information. The program may also prefer candidates with international exposure or multilingual abilities, considering the global scope of Business Analytics. Ensuring all prerequisite documents are submitted on time and meet the program's standards is essential for a successful application process.

The Master in Business Analytics program at INSA Business School offers multiple financing options to support students throughout their studies. Tuition fees for the program are competitive within the industry, with specific amounts available on the official INSA Business School website. Scholarships and grants are available for outstanding students, including merit-based awards and diversity scholarships, which significantly reduce the financial burden. Additionally, INSA partners with various financial institutions and organizations to provide students with access to student loans and payment plans. These financing solutions often feature favorable interest rates and flexible repayment schedules to accommodate students' financial situations. International students can also explore specific scholarship opportunities tailored to their backgrounds, along with guidance on obtaining visas that facilitate study financing. INSA Business School frequently hosts information sessions and workshops on financing options, where prospective students can get detailed guidance from financial aid officers. Some students choose to combine part-time employment opportunities, available through the university's network or local partnerships, with their studies to supplement their income. The university also advises students on external funding sources, including government grants and private sponsorships, which can be pursued to further offset educational expenses. Overall, INSA Business School is committed to making its Master in Business Analytics program accessible to talented students from diverse financial backgrounds. Detailed information about specific amounts, eligibility criteria, application procedures for financial aid, and deadlines can be obtained through the official INSA Business School admissions and financial aid offices. Prospective students are encouraged to start the application process early to maximize their chances of securing available funding options.

The Master in Business Analytics at INSA Business School is a comprehensive graduate program designed to equip students with the essential skills and knowledge in data analysis, decision-making, and strategic management in a business context. The curriculum emphasizes a blend of theoretical foundations and practical applications, ensuring graduates can effectively interpret complex data sets and utilize modern analytical tools to drive business success. Students are introduced to core topics such as statistics, machine learning, data mining, and predictive modeling, alongside courses covering business strategy, finance, marketing, and operations management. The program typically includes hands-on projects, case studies, and internships to provide real-world experience and foster problem-solving abilities. INSA Business School's strong connections with industry leaders facilitate networking opportunities and exposure to contemporary business challenges. The program is suitable for graduates with backgrounds in engineering, economics, mathematics, or related fields who wish to pivot towards data-driven management roles. Upon completion, students are prepared for careers as business analysts, data scientists, consulting analysts, or roles in strategic planning and decision support within various industries. The program often incorporates international mobility options, language training, and soft skills development such as leadership and communication. Overall, the Master in Business Analytics at INSA Business School aims to produce highly competent professionals capable of leveraging big data and analytics to solve complex business problems and create competitive advantages in a rapidly evolving digital economy.